{"id":37307,"date":"2025-03-31T08:07:05","date_gmt":"2025-03-31T06:07:05","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232675"},"modified":"2025-03-31T07:52:35","modified_gmt":"2025-03-31T05:52:35","slug":"digital-vernetzt-und-individuell-sport-tourismus-forum-beleuchtet-den-branchenwandel","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-31\/digital-vernetzt-und-individuell-sport-tourismus-forum-beleuchtet-den-branchenwandel\/","title":{"rendered":"Digitale, in rete e individuale: il Forum del Turismo Sportivo fa luce sui cambiamenti del settore"},"content":{"rendered":"<figure id=\"attachment_232676\" class=\"wp-caption aligncenter\" style=\"width: 1200px;\" aria-describedby=\"caption-attachment-232676\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Foto_Gabriele_Griessenboeck_187.jpg\"><img class=\"size-full wp-image-232676\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Foto_Gabriele_Griessenboeck_187.jpg\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Foto_Gabriele_Griessenboeck_187.jpg 1200w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Foto_Gabriele_Griessenboeck_187-600x450.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Foto_Gabriele_Griessenboeck_187-1024x768.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Foto_Gabriele_Griessenboeck_187-768x576.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Foto_Gabriele_Griessenboeck_187-16x12.jpg 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Foto_Gabriele_Griessenboeck_187-233x175.jpg 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Foto_Gabriele_Griessenboeck_187-467x350.jpg 467w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/03\/Foto_Gabriele_Griessenboeck_187-1000x750.jpg 1000w\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a>\r\n<figcaption id=\"caption-attachment-232676\" class=\"wp-caption-text\">(Immagine: Gabriele Griessenb\u00f6ck)<\/figcaption>\r\n<\/figure>\r\n<p>Il <a href=\"https:\/\/esbmarketingnetzwerk.cmail19.com\/t\/r-l-thiyold-ultijjhuhk-j\/\" rel=\"noopener\">incontro annuale del settore \"Forum del turismo sportivo<\/a> si trasferisce su Google Cloud e costituisce un esempio di trasformazione. Circa 40 esperti discuteranno di come l'intelligenza artificiale stia rivoluzionando la pianificazione dei viaggi, di come le piattaforme digitali stiano ridefinendo gli sport all'aria aperta e se l'escursionismo possa essere un'alternativa sostenibile al tradizionale turismo invernale durante tutto l'anno.<\/p>\r\n<h3><strong>IA e piattaforme digitali come driver<\/strong><\/h3>\r\n<p>Che si tratti di piattaforme di prenotazione, strumenti interattivi o assistenti tecnici, le soluzioni basate sui dati caratterizzano sempre pi\u00f9 la gestione delle destinazioni. Il TTA-VConnector, uno strumento per la messa in rete intelligente della pianificazione dei viaggi, mostrer\u00e0 come le regioni turistiche possono utilizzare questi sviluppi. Komoot e Decathlon presenteranno inoltre le strategie per raggiungere le comunit\u00e0 outdoor in modo digitale. Esempi pratici illustreranno come le innovazioni basate sui dati stiano plasmando il turismo sportivo.<\/p>\r\n<h3><strong>L'escursionismo durante tutto l'anno come alternativa al turismo sciistico?<\/strong><\/h3>\r\n<p>L'escursionismo invernale, l'escursionismo urbano e i villaggi escursionistici specializzati si stanno affermando come alternative allo sci. I rappresentanti dei sentieri escursionistici svizzeri, dei villaggi escursionistici austriaci e dell'Associazione tedesca per l'escursionismo discutono delle infrastrutture necessarie e di come le destinazioni stanno rispondendo a questa tendenza.<\/p>\r\n<h3><strong>Generazione Z: viaggiatori con nuove priorit\u00e0<\/strong><\/h3>\r\n<p>La generazione Z viaggia in modo diverso dalle generazioni precedenti. Viaggi pi\u00f9 brevi ma pi\u00f9 frequenti, una crescente attenzione all'individualit\u00e0 e la disponibilit\u00e0 a spendere di pi\u00f9 per le esperienze invernali caratterizzano il loro comportamento. Alexander Dyskin di Simon-Kucher spiega come le destinazioni dovrebbero rispondere a questo fenomeno.<\/p>\r\n<h3><strong>Nuovi formati: Dall'e-ski alla gamification<\/strong><\/h3>\r\n<p>La crescente domanda di ritiri yoga, festival del fitness e campi sportivi classici riflette le mutate esigenze dei viaggiatori. Quali formati possono utilizzare le regioni turistiche per creare valore aggiunto? L'e-ski, ad esempio, promette una nuova forma di mobilit\u00e0 in montagna, mentre i sistemi di ricompensa digitali come l'Alpenbrevet Extended rafforzano la fedelt\u00e0 degli ospiti. Il forum mostrer\u00e0 quali concetti sono gi\u00e0 stati implementati con successo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le nuove tecnologie e le mutate esigenze degli ospiti stanno plasmando il turismo sportivo. Il modo in cui l'intelligenza artificiale, le piattaforme digitali e le nuove tendenze dell'outdoor stanno trasformando il settore sar\u00e0 al centro del Forum sul turismo sportivo che si terr\u00e0 il 20 maggio a Zurigo.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Sport Tourismus Forum","_yoast_wpseo_metadesc":"Wie KI, digitale Plattformen und neue Outdoor-Trends die Branche transformieren, steht im Fokus des Sport Tourismus Forum am 20. Mai.","articlekey":"","footnotes":""},"categories":[29],"tags":[193,4343,4466,5244],"class_list":["post-37307","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-fachkongressfachmesse","tag-markom","tag-showbiz","tag-sport-tourismus-forum"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital, vernetzt und individuell: Sport Tourismus Forum beleuchtet den Branchenwandel - Organisator<\/title>\n<meta name=\"description\" content=\"Wie KI, digitale Plattformen und neue Outdoor-Trends die Branche transformieren, steht im Fokus des Sport Tourismus Forum am 20. 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