{"id":37338,"date":"2025-03-31T14:18:00","date_gmt":"2025-03-31T12:18:00","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232725"},"modified":"2025-04-01T08:37:56","modified_gmt":"2025-04-01T06:37:56","slug":"lauterkeitskommission-verzeichnet-rekordzahl-an-beschwerden","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-31\/lauterkeitskommission-verzeichnet-rekordzahl-an-beschwerden\/","title":{"rendered":"La Commissione per l'equit\u00e0 registra un numero record di reclami"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

La SLK \u00e8 l'organo di autoregolamentazione del settore delle comunicazioni e controlla il rispetto delle regole per una corretta comunicazione commerciale.<\/p>\r\n

Con 221 procedure di reclamo nel 2024, l'SLK ha raggiunto un nuovo massimo. Nel 2023 era gi\u00e0 stato registrato un record di 124 procedimenti, ma ora \u00e8 stata superata per la prima volta la soglia dei 200. Uno dei fattori principali di questo aumento \u00e8 stato un controverso cartellone pubblicitario di un gestore di bordelli, contro il quale sono stati ricevuti circa 100 reclami, 70 dei quali in un solo giorno. L'accusa era di sessismo. I reclami saranno esaminati nella prima met\u00e0 del 2025.<\/p>\r\n

Se si sottrae questa ondata di invii, il numero di procedure di reclamo rimane al livello del 2023. A lungo termine, la media \u00e8 di circa 100 casi all'anno. Il settore del tempo libero, del turismo, degli alberghi e della ristorazione \u00e8 quello che ha presentato il maggior numero di reclami nel 2024 (12,3 %), seguito da quello degli alimenti e delle bevande e da quello dei servizi e dell'amministrazione (10,9 % ciascuno). Si \u00e8 registrato un aumento nei settori del commercio, dell'industria e dei servizi, mentre sono diminuite le vendite per corrispondenza, i prodotti alimentari e la casa e il giardino.<\/p>\r\n

Nel settore dei media, un terzo dei reclami (33,3 %) ha riguardato la pubblicit\u00e0 online, seguita dal marketing diretto (22,6 %) e dalla pubblicit\u00e0 esterna (12,5 %). Anche i social media e l'etichettatura dei prodotti sono stati oggetto di procedimenti. In termini di contenuto, la maggior parte dei reclami ha riguardato la pubblicit\u00e0 ingannevole, che ha rappresentato il 39,6 % di tutti i casi. Tra questi vi sono anche i reclami relativi al greenwashing, ovvero a promesse ambientali discutibili. Il sessismo \u00e8 stato oggetto del 12,3 % dei casi, mentre i metodi di vendita aggressivi (21,6%) sono in calo.<\/p>\r\n

Pi\u00f9 della met\u00e0 dei ricorsi presentati (52,8 %) sono stati accolti, 34,7 % sono stati respinti e le Commissioni non hanno potuto pronunciarsi su 12,5 % dei casi. Tutti i ricorsi sono stati respinti. L'SLK sottolinea che spesso i ricorsi vengono presentati con l'obiettivo di forzare un riesame, che non \u00e8 lo scopo della procedura.<\/p>\r\n

Inoltre, l'interesse del pubblico e dei media per il lavoro dell'SLK \u00e8 in aumento. Nel 2024 sono state ricevute oltre 50 richieste di informazioni dai media di tutto il Paese. Particolarmente frequenti sono state le domande sull'influencer marketing e sull'etichettatura trasparente delle partnership commerciali. Anche l'uso dell'intelligenza artificiale nella pubblicit\u00e0 e il greenwashing sono stati argomenti ricorrenti. Ad esempio, il format SRF \"10 to 10\" si \u00e8 concentrato sulla questione dell'uso e della dichiarazione dell'intelligenza artificiale nella pubblicit\u00e0.<\/p>\r\n

Singole decisioni esemplari dell'SLK sono nel rapporto di attivit\u00e0<\/a> da leggere.<\/p>","protected":false},"excerpt":{"rendered":"

Per la prima volta nel 2024, la Commissione svizzera per il commercio equo (SLK) ha gestito oltre 200 reclami. Un'inserzione pubblicitaria ha colpito in modo particolare, con circa 100 reclami per sessismo ricevuti poco prima della fine dell'anno.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Lauterkeitskommission","_yoast_wpseo_metadesc":"Die Schweizerische Lauterkeitskommission SLK hat 2024 erstmals \u00fcber 200 Beschwerdeverfahren gef\u00fchrt.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,5249],"class_list":["post-37338","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-schweizerische-lauterkeitskommission-slk"],"acf":[],"yoast_head":"\nLauterkeitskommission verzeichnet Rekordzahl an Beschwerden - Organisator<\/title>\n<meta name=\"description\" content=\"Die Schweizerische Lauterkeitskommission SLK hat 2024 erstmals \u00fcber 200 Beschwerdeverfahren gef\u00fchrt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-03-31\/lauterkeitskommission-verzeichnet-rekordzahl-an-beschwerden\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lauterkeitskommission verzeichnet Rekordzahl an Beschwerden - 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