{"id":37379,"date":"2025-04-02T13:19:03","date_gmt":"2025-04-02T11:19:03","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=37379"},"modified":"2025-04-02T13:19:03","modified_gmt":"2025-04-02T11:19:03","slug":"ueber-50-unternehmen-auf-dem-weg-zur-kreislaufwirtschaft-begleitet","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/sustainability\/2025-04-02\/ueber-50-unternehmen-auf-dem-weg-zur-kreislaufwirtschaft-begleitet\/","title":{"rendered":"Sostenere oltre 50 aziende nel percorso verso l'economia circolare"},"content":{"rendered":"
\"\"
Il progetto ha anche sviluppato concetti per l'inverdimento delle facciate nella citt\u00e0 di Dietikon. (Immagine: ZHAW)<\/figcaption><\/figure>\n

Il programma \"Applied Circular Sustainability\" \u00e8 stato finanziato dall'agenzia svizzera Innosuisse. L'obiettivo del programma era quello di riunire aziende, privati e societ\u00e0 per avviare progetti innovativi e circolari e lavorare su problemi finora irrisolti. Ne sono scaturiti, tra l'altro, due progetti per l'inverdimento delle facciate della citt\u00e0 di Dietikon, che verranno presentati nel 2026 al Fenomeni<\/a> essere esposto. Un progetto che coinvolge Planzer e AMAG \u00e8 incentrato sul trasporto merci sostenibile e automatizzato nelle citt\u00e0. Lo specialista svizzero di sport di montagna Mammut, che si \u00e8 posto l'obiettivo di rendere le corde da arrampicata riciclabili al 100%, ha ricevuto suggerimenti per il processo di riciclaggio. Anche il produttore di abbigliamento sportivo Odlo e il produttore di sci St\u00f6ckli hanno affrontato questioni relative alla chiusura dei cicli dei materiali dei loro prodotti.<\/p>\n

Gli ostacoli principali dell'economia circolare<\/h3>\n

Il programma ha sostenuto 48 team per quattro anni. \"Una componente chiave del programma \u00e8 stata quella di riunire persone che vogliono cambiare insieme, perch\u00e9 l'economia circolare deve essere risolta in modo interdisciplinare\", spiega Adrian Burri, direttore dell'Istituto ZHAW per lo sviluppo del prodotto e le tecnologie di produzione, che ha guidato l'Innovation Booster. Le lezioni apprese dal lavoro dei progetti sono state pubblicate in una pubblicazione che contiene raccomandazioni d'azione per le aziende, i politici e la societ\u00e0. La pubblicazione descrive i vari ostacoli che si frappongono alla realizzazione di un'economia circolare. \"Un ostacolo importante \u00e8 la pianificazione trasformativa, in cui il coinvolgimento delle parti interessate svolge un ruolo importante. \u00c8 necessario adottare un approccio olistico all'economia circolare che vada oltre il modello di business esistente e coinvolgere tutti per realizzare insieme questa visione\", afferma Adrian Burri. Per una start-up che ha la passione di portare avanti un'idea, questo \u00e8 un fatto scontato, mentre un'azienda consolidata avr\u00e0 pi\u00f9 difficolt\u00e0. \"La creazione di un modello aziendale circolare non avviene da un giorno all'altro. Potrebbe essere necessario un progetto pilota per mostrare esattamente cosa significa e quali sono i cambiamenti\", continua Burri.\u00a0<\/p>\n

La Svizzera ha ancora ampi margini di miglioramento<\/h3>\n

Il tema dell'economia circolare non \u00e8 pi\u00f9 una nicchia in Svizzera, come sottolinea Adrian Burri. Oggi ci sono molti eventi, piattaforme di networking e finanziamenti per le start-up. In Svizzera viene riciclato solo il 6,9% dei materiali. \"C'\u00e8 ancora margine di miglioramento\", afferma Burri. Anche la pressione normativa \u00e8 meno intensa in Svizzera rispetto all'UE, ad esempio. Il Green Deal dell'UE costringe le aziende a riflettere con maggiore attenzione su quali nuovi prodotti introdurre. Adrian Burri commenta: \"In Svizzera, questa pressione o il chiaro impegno del governo federale e delle autorit\u00e0 mancano. Ma l'economia circolare non \u00e8 una moda destinata a passare. \u00c8 qui per restare. Non c'\u00e8 altra strada per un futuro sostenibile\".<\/p>\n

Fonte e ulteriori informazioni: www.zhaw.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Dal 2021 al 2024, l'Innovation Booster \"Applied Circular Sustainability\", guidato dall'Istituto ZHAW per lo sviluppo del prodotto e le tecnologie di produzione (IPP), ha sostenuto pi\u00f9 di 50 aziende nel passaggio da modelli di business lineari a circolari. <\/p>","protected":false},"author":4,"featured_media":37380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kreislaufwirtschaft","_yoast_wpseo_metadesc":"Von 2021 bis 2024 hat ein Programm unter der Leitung der ZHAW \u00fcber 50 Unternehmen in die Kreislaufwirtschaft begleitet.","articlekey":"","footnotes":""},"categories":[580],"tags":[218,274,594,358],"class_list":["post-37379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-forschung","tag-innovation","tag-kreislaufwirtschaft","tag-nachhaltige-wirtschaft"],"acf":[],"yoast_head":"\n\u00dcber 50 Unternehmen auf dem Weg zur Kreislaufwirtschaft begleitet - 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