{"id":37400,"date":"2025-04-02T14:26:14","date_gmt":"2025-04-02T12:26:14","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232827"},"modified":"2025-04-03T08:55:46","modified_gmt":"2025-04-03T06:55:46","slug":"live-lab-eroeffnet-bueros-im-mittleren-osten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-04-02\/live-lab-eroeffnet-bueros-im-mittleren-osten\/","title":{"rendered":"Live Lab apre uffici in Medio Oriente"},"content":{"rendered":"
\"\"<\/a>\r\n
Live Lab Zurigo, Dubai e Riyadh. (Immagini: zVg.)<\/figcaption>\r\n<\/figure>\r\n

In dieci anni, Live Lab si \u00e8 trasformata da un piccolo team in un'agenzia affermata con quasi 30 dipendenti. Ora il prossimo passo strategico \u00e8 l'espansione in Medio Oriente. \"Dubai, Riyadh, Doha: sono luoghi in cui sta accadendo una quantit\u00e0 incredibile di cose\", spiega il cofondatore Maximilian Souchay. \"Al momento non c'\u00e8 regione pi\u00f9 eccitante per la comunicazione dal vivo e noi vogliamo essere al centro e contribuire a dare forma a questi sviluppi\".<\/p>\r\n

La ripresa economica del Medio Oriente \u00e8 visibilmente caratterizzata da turismo, eventi e investimenti nelle relative infrastrutture. La regione si sta posizionando sempre pi\u00f9 come hotspot globale per gli affari, lo sport e la cultura. I grandi eventi internazionali attirano pubblico da tutto il mondo e creano una crescente domanda di comunicazione innovativa dal vivo.<\/p>\r\n

Il momento giusto<\/strong><\/h3>\r\n

Un fattore chiave di successo per l'espansione, cercato per anni, era il giusto management locale. Con Ties Hendriks, ex residente a Zurigo ed esperto di eventi che lavora da anni a Dubai, Live Lab ha trovato il manager ideale.<\/p>\r\n

\"La regione \u00e8 uno dei mercati pi\u00f9 interessanti per gli eventi e le esperienze di marca\", afferma Hendriks. \"Il Medio Oriente \u00e8 un hub globale per la creativit\u00e0 e l'innovazione - e non vedo l'ora di stabilire Live Lab qui e di fissare nuovi standard insieme a partner locali e internazionali.\"<\/p>\r\n

\"\"<\/a>\r\n
Ties Hendriks \u00e8 responsabile del sito in Medio Oriente. (Immagine: zVg.)<\/figcaption>\r\n<\/figure>\r\n

Orientamento internazionale con un obiettivo chiaro<\/strong><\/h3>\r\n

Con l'espansione, l'agenzia ha ora l'opportunit\u00e0 di fornire ai clienti della regione un supporto ancora pi\u00f9 mirato e di espandere ulteriormente la propria posizione sul mercato internazionale. Un esempio \u00e8 l'Expo 2025 di Osaka, dove Live Lab ha un team in loco tutto l'anno per supportare vari progetti.<\/p>","protected":false},"excerpt":{"rendered":"

Live Lab si espande in Medio Oriente e apre uffici a Riyadh e Dubai. Con questa mossa strategica, l'agenzia di Zurigo risponde all'enorme potenziale di crescita della regione, come scrive in un comunicato stampa.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Live Lab","_yoast_wpseo_metadesc":"Live Lab expandiert in den Mittleren Osten und er\u00f6ffnet B\u00fcros in Riad und Dubai. 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