{"id":37433,"date":"2025-04-04T07:20:15","date_gmt":"2025-04-04T05:20:15","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=232908"},"modified":"2025-04-04T07:15:32","modified_gmt":"2025-04-04T05:15:32","slug":"best-recruiters-studie-helsana-fuehrt-im-recruiting-ranking","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/human-resources\/2025-04-04\/best-recruiters-studie-helsana-fuehrt-im-recruiting-ranking\/","title":{"rendered":"Studio Best Recruiters: Helsana in testa alla classifica del recruiting"},"content":{"rendered":"
\"\"<\/a>\r\n
(Foto: Maren Kindler Photography)<\/figcaption>\r\n<\/figure>\r\n

Mercoled\u00ec scorso, a Zurigo, sono stati premiati i migliori reclutatori del Paese e sono state presentate le attuali tendenze di reclutamento a 150 ospiti. Con risultati eccellenti in tutte le categorie, Helsana ha ottenuto la vittoria assoluta di quest'anno, davanti a Banca Migros e Graub\u00fcndner Kantonalbank.<\/p>\r\n

\"\"<\/a>\r\n
(Grafica: I migliori reclutatori)<\/figcaption>\r\n<\/figure>\r\n

Lo studio Best Recruiters ha analizzato per la dodicesima volta la qualit\u00e0 delle assunzioni dei 450 maggiori datori di lavoro della Svizzera e del Liechtenstein. I risultati sono stati presentati per la prima volta da Christian Pasteka, che ha assunto la direzione dello studio all'inizio del 2025. Il suo predecessore Agnes Koller continuer\u00e0 a svolgere un ruolo di consulenza. Nel corso dell'evento \u00e8 stato presentato anche il nuovo portale Best Recruiters, che consente alle aziende di effettuare analisi e confronti personalizzati sulla base dei risultati dello studio.<\/p>\r\n

\"\"<\/a>\r\n
Media dei punti ottenuti da tutti i datori di lavoro intervistati nelle dieci categorie dell'indagine.<\/figcaption>\r\n<\/figure>\r\n

I risultati dello studio in sintesi<\/strong><\/h3>\r\n

Mentre TikTok e i contenuti video continuano a guadagnare terreno e anche l'usabilit\u00e0 sta facendo progressi significativi, i risultati dello studio evidenziano anche chiari deficit nelle aree della sicurezza informatica, della comunicazione con la leadership e della velocit\u00e0 di risposta alle richieste.<\/p>\r\n

Lo studio di Best Recruiters \u00e8 particolarmente critico nei confronti della sicurezza informatica dei siti web dedicati alle carriere. Solo il 6% dei siti intervistati \u00e8 adeguatamente protetto contro le violazioni dei dati. Inoltre, i tempi di caricamento sui dispositivi mobili sono spesso troppo lunghi, il che ne rende difficile l'utilizzo.<\/p>\r\n

Le carenze sono evidenti anche nel processo di candidatura. Un test con una richiesta fittizia di un diciassettenne sulle opportunit\u00e0 di conoscere e provare l'azienda ha rivelato che il 59% delle aziende non ha risposto. Rispetto all'anno precedente, si tratta di un calo di 32 punti percentuali.<\/p>\r\n

Il tema della leadership continua a svolgere un ruolo secondario nelle assunzioni. Solo il 2% degli annunci di lavoro contiene informazioni sullo stile di leadership e l'argomento \u00e8 raramente trattato nei siti web dei datori di lavoro dedicati alla carriera. La diversit\u00e0 all'interno del management non viene quasi mai resa visibile.<\/p>\r\n

L'uso di contenuti video \u00e8 enfatizzato positivamente: il 72% dei siti web dedicati alle carriere ora utilizza video, tre quarti dei quali forniscono approfondimenti concreti sulla vita lavorativa quotidiana. Anche i social media sono sempre pi\u00f9 utilizzati a fini di recruiting: LinkedIn rimane il leader, mentre TikTok sta guadagnando importanza con un aumento al 17%. Allo stesso tempo, c'\u00e8 ancora spazio per migliorare la gestione delle community su piattaforme come LinkedIn e Instagram, dato che i tassi di interazione sono inferiori al dieci per cento.<\/p>\r\n

\"\"<\/a><\/p>\r\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Helsana si aggiudica il primo posto nell'ultimo studio sui Best Recruiter, relegando la Banca Migros, vincitrice dello scorso anno, al secondo posto. Sebbene i contenuti video e i social media stiano acquisendo sempre pi\u00f9 importanza nel reclutamento, le lacune in termini di sicurezza e la mancanza di feedback rimangono punti deboli fondamentali, come mostra lo studio.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Best-Recruiters-Studie","_yoast_wpseo_metadesc":"In der aktuellen Best-Recruiters-Studie belegt Helsana den ersten Platz und verweist die Vorjahressiegerin Migros Bank auf Rang zwei.","articlekey":"","footnotes":""},"categories":[579],"tags":[5255,4345,5256,3396,407],"class_list":["post-37433","post","type-post","status-publish","format-standard","hentry","category-human-resources","tag-best-recruiters","tag-business","tag-helsana","tag-migros-bank","tag-recruiting"],"acf":[],"yoast_head":"\nBest-Recruiters-Studie: Helsana f\u00fchrt im Recruiting-Ranking - Organisator<\/title>\n<meta name=\"description\" content=\"In der aktuellen Best-Recruiters-Studie belegt Helsana den ersten Platz und verweist die Vorjahressiegerin Migros Bank auf Rang zwei.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/risorse-umane\/2025-04-04\/best-recruiters-studie-helsana-fuehrt-im-recruiting-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best-Recruiters-Studie: Helsana f\u00fchrt im Recruiting-Ranking - 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