{"id":38260,"date":"2025-05-08T09:59:52","date_gmt":"2025-05-08T07:59:52","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=234366"},"modified":"2025-05-08T14:50:56","modified_gmt":"2025-05-08T12:50:56","slug":"das-war-das-omr-festival-2025","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-05-08\/das-war-das-omr-festival-2025\/","title":{"rendered":"Era il Festival OMR 2025"},"content":{"rendered":"
\"\"<\/a>\r\n
(Immagine: Julian Huke Photography)<\/figcaption>\r\n<\/figure>\r\n

L'OMR Festival di quest'anno comprendeva cinque palchi, 270 masterclass, 200 visite guidate e 125 eventi collaterali. La conferenza si \u00e8 concentrata sullo sviluppo e sull'applicazione dell'IA. Il responsabile di prodotto di ChatGPT Nick Turley ha presentato i progressi dell'IA in Germania e ha sottolineato che questo mercato \u00e8 molto importante per OpenAI. Altri contributi di rilievo sono arrivati da aziende come Zalando e Booking.com, che hanno presentato le loro attuali applicazioni di IA.<\/p>\r\n

\"\"<\/a>\r\n
Nick Turley sul palco dell'OMR. (Foto: Dominik Schreiner)<\/figcaption>\r\n<\/figure>\r\n

Anche la futurologa statunitense Amy Webb ha parlato dell'impatto dell'IA sul marketing, delineando uno scenario in cui gli agenti dell'IA potrebbero occuparsi della ricerca di prodotti per i consumatori ed essere influenzati da altri agenti dell'IA stessa. \"Dovete costruire sistemi per vendere cose agli agenti di IA\", \u00e8 stato il suo appello agli esperti di marketing presenti in sala.<\/p>\r\n

Oltre all'IA, sono stati discussi anche temi politici come le relazioni tra Europa e Stati Uniti e la situazione geopolitica. Tra questi, Scott Galloway, che ha criticato la politica degli Stati Uniti, e il presidente del consiglio di sorveglianza di Airbus Ren\u00e9 Obermann, che ha auspicato un'Europa sicura di s\u00e9 e sovrana, in vista degli Stati Uniti e di una Cina in fase di riarmo.<\/p>\r\n

\"\"<\/a>\r\n
(Immagine: Julian Huke Photography)<\/figcaption>\r\n<\/figure>\r\n

Anche quest'anno i temi sportivi sono stati molto presenti. Il campione mondiale ed europeo Gerard Piqu\u00e9 ha parlato della Kings League, il formato a campo ridotto da lui creato, e ha lanciato una sfida ai concorrenti tedeschi: \"La Kings League \u00e8 l'originale, ed \u00e8 per questo che vogliamo essere i leader del mercato\". Inoltre, l'olimpionica da record Isabell Werth (dressage) e la medaglia d'oro Lisa Buckwitz (bob) hanno discusso del finanziamento dello sport di alto livello in Germania, mentre la leggenda del basket Dirk Nowitzki ha ripercorso la sua carriera in un'intervista sul palco della conferenza.<\/p>\r\n

Un altro momento saliente dell'OMR Festival 2025 \u00e8 stato Ryan Reynolds. La star e investitore di Hollywood ha parlato delle sue aziende, del marketing e della creativit\u00e0. Oltre a molto denaro e molto tempo, una caratteristica umana in particolare \u00e8 un ostacolo: \"Il perfezionismo \u00e8 una dannata malattia. Per essere bravi bisogna essere pronti a fallire\". Il Wrexham A.F.C., club di quinta divisione che Reynolds ha rilevato insieme all'attore Rob McElhenney nel 2020, \u00e8 stato un argomento di conversazione attuale: la squadra di calcio gallese \u00e8 stata seguita per un documentario ed \u00e8 appena stata promossa nella seconda divisione inglese. Da quando Reynolds fa il tifo in tribuna, il valore del club \u00e8 passato da due a 150 milioni di sterline. Si potrebbe ripetere in qualsiasi paese e con qualsiasi sport, ha spiegato Reynolds. Tuttavia, lui stesso non comprerebbe una seconda squadra di calcio. \"Vorrei rimanere sposato\".<\/p>\r\n

\"\"<\/a>\r\n
Ryan Reynolds (a destra) sul palco con il presentatore Steven G\u00e4tjen. (Immagine: Dominik Schreiner)<\/figcaption>\r\n<\/figure>\r\n

La vendita dei biglietti per l'OMR Festival 2026 \u00e8 gi\u00e0 iniziata, con una prevendita esclusiva fino al 23 maggio 2025.<\/p>","protected":false},"excerpt":{"rendered":"

Circa 67.000 partecipanti sono accorsi ad Amburgo per l'OMR Festival 2025. Oltre 800 relatori hanno discusso temi attuali nel settore digitale e del marketing. Oltre al marketing e all'intelligenza artificiale, l'attenzione era rivolta anche alla geopolitica e allo sport.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"OMR Festival 2025","_yoast_wpseo_metadesc":"Am OMR Festival 2025 in Hamburg diskutierten \u00fcber 800 Referent:innen \u00fcber aktuelle Themen der Digital- und Marketingbranche.","articlekey":"","footnotes":""},"categories":[29],"tags":[4351,4343,4216,4466],"class_list":["post-38260","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dexat","tag-markom","tag-omr","tag-showbiz"],"acf":[],"yoast_head":"\nDas war das OMR Festival 2025 - Organisator<\/title>\n<meta name=\"description\" content=\"Am OMR Festival 2025 in Hamburg diskutierten \u00fcber 800 Referent:innen \u00fcber aktuelle Themen der Digital- und Marketingbranche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-05-08\/das-war-das-omr-festival-2025\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Das war das OMR Festival 2025 - 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