{"id":38331,"date":"2025-05-13T06:28:38","date_gmt":"2025-05-13T04:28:38","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=234487"},"modified":"2025-05-12T17:07:45","modified_gmt":"2025-05-12T15:07:45","slug":"electrolux-startet-roadshow-mit-begehbarer-waschmaschine","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-05-13\/electrolux-startet-roadshow-mit-begehbarer-waschmaschine\/","title":{"rendered":"Electrolux lancia un roadshow con una lavatrice walk-in"},"content":{"rendered":"
\"\"<\/a>\r\n
(Immagini: zVg.)<\/figcaption>\r\n<\/figure>\r\n

Con il roadshow, Electrolux vuole presentare i suoi prodotti di punta ai consumatori dei centri urbani e mostrare le tecnologie innovative in azione. La lavatrice walk-in funge da spazio di esperienza mobile e accattivante.<\/p>\r\n

\"Con il roadshow nazionale vogliamo raggiungere direttamente i consumatori ed entrare in contatto con loro. Le nostre tecnologie innovative si dimostrano al meglio sul posto, attraverso un'esperienza interattiva e divertente\", spiega Roland Bienz, Direttore Marketing di Electrolux Svizzera. L'attivazione della comunicazione dal vivo si basa sulla campagna pubblicitaria con l'ambasciatore del marchio Marco Odermatt dei mesi precedenti.<\/p>\r\n

\"\"<\/a><\/p>\r\n

Oltre alla presentazione della tecnologia, l'evento prevede anche una ruota della fortuna con premi per un totale di oltre 100.000 franchi svizzeri e un meet & greet con Marco Odermatt. Il roadshow far\u00e0 tappa in un totale di sei citt\u00e0 svizzere: Losanna, Zurigo, Winterthur, Basilea, Lucerna e, pi\u00f9 recentemente, al Festival di lotta svizzera di Mollis alla fine di agosto 2025.<\/p>\r\n

\"\"<\/a><\/p>","protected":false},"excerpt":{"rendered":"

A partire da maggio 2025, Electrolux mander\u00e0 in tour la \"lavatrice pi\u00f9 grande della Svizzera\". Una lavatrice alta pi\u00f9 di quattro metri sar\u00e0 in tour in sei citt\u00e0 come showroom ambulante.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Electrolux","_yoast_wpseo_metadesc":"Electrolux schickt die \u00abgr\u00f6sste Waschmaschine der Schweiz\u00bb auf Tournee. 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