{"id":38469,"date":"2025-05-21T08:55:06","date_gmt":"2025-05-21T06:55:06","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=234958"},"modified":"2025-05-21T08:51:14","modified_gmt":"2025-05-21T06:51:14","slug":"daniel-howe-wird-leiter-kommunikation-und-marketing-bei-netrics","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-05-21\/daniel-howe-wird-leiter-kommunikation-und-marketing-bei-netrics\/","title":{"rendered":"Daniel Howe diventa responsabile delle comunicazioni e del marketing di Netrics"},"content":{"rendered":"
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(Immagine: zVg.)<\/figcaption>\r\n<\/figure>\r\n

La tecnologia da sola non \u00e8 pi\u00f9 garanzia di vantaggio competitivo: \u00e8 necessario anche un forte posizionamento. In quest'ottica, Netrics sta rafforzando in modo mirato la gestione del proprio marchio: con effetto immediato, Daniel Howe sar\u00e0 responsabile del posizionamento strategico dell'azienda in qualit\u00e0 di Head of Communications & Marketing. L'obiettivo \u00e8 differenziare pi\u00f9 chiaramente il marchio sul mercato e promuovere la crescita dell'azienda.<\/p>\r\n

\"La digitalizzazione da sola non \u00e8 pi\u00f9 una caratteristica distintiva: le tecnologie sono disponibili, comparabili e intercambiabili\", afferma Pascal Kocher, CEO di Netrics. La vera differenziazione si ha quando si riduce la complessit\u00e0 e si mettono in evidenza i vantaggi\". Con la sua esperienza all'interfaccia tra tecnologia, trasformazione e gestione del marchio, Daniel Howe apporta esattamente la competenza di cui abbiamo bisogno per questo scopo.\"<\/p>\r\n

Daniel Howe vanta oltre 25 anni di esperienza nella gestione dei marchi e nella comunicazione, anche presso aziende come Z\u00fchlke, KPMG, Switch, l'Universit\u00e0 di Scienze Applicate e Arti di Lucerna e, pi\u00f9 recentemente, come direttore della strategia di un'agenzia. Ha supportato numerose organizzazioni nei processi di trasformazione, riposizionando i marchi e implementando strategie di comunicazione basate sui dati.<\/p>\r\n

\"Se si vuole sopravvivere in un ambiente dinamico, \u00e8 necessario visualizzare costantemente ci\u00f2 che si rappresenta e ci\u00f2 che ci rende speciali\", afferma Howe a proposito del suo nuovo ruolo in Netrics. \"Un marchio forte suscita desiderio, fornisce orientamento e funge da bussola per le decisioni imprenditoriali\".<\/p>","protected":false},"excerpt":{"rendered":"

Il fornitore di tecnologia Netrics ha assunto l'esperto di marchi Daniel Howe come nuovo responsabile delle comunicazioni e del marketing. L'azienda intende rafforzare il posizionamento del proprio marchio e affinare il proprio orientamento strategico.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Daniel Howe","_yoast_wpseo_metadesc":"Der Technologieanbieter Netrics holt den Markenexperten Daniel Howe als neuen Leiter Kommunikation und Marketing an Bord.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,2853,5351,381,492],"class_list":["post-38469","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-jobchange","tag-netrics","tag-personalia","tag-unternehmen"],"acf":[],"yoast_head":"\nDaniel Howe wird Leiter Kommunikation und Marketing bei Netrics - Organisator<\/title>\n<meta name=\"description\" content=\"Der Technologieanbieter Netrics holt den Markenexperten Daniel Howe als neuen Leiter Kommunikation und Marketing an Bord.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-05-21\/daniel-howe-wird-leiter-kommunikation-und-marketing-bei-netrics\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daniel Howe wird Leiter Kommunikation und Marketing bei Netrics - 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