{"id":38577,"date":"2025-05-27T08:12:25","date_gmt":"2025-05-27T06:12:25","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=235306"},"modified":"2025-05-26T17:03:21","modified_gmt":"2025-05-26T15:03:21","slug":"erster-schweizer-pricing-kongress-startet-in-zuerich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-05-27\/erster-schweizer-pricing-kongress-startet-in-zuerich\/","title":{"rendered":"Al via a Zurigo il primo Congresso svizzero sui prezzi"},"content":{"rendered":"

\"\"<\/a><\/p>\r\n

Il 23 giugno, il Dolder Grand di Zurigo ospiter\u00e0 l'evento Primo Congresso svizzero sui prezzi<\/a> si svolge. L'evento si rivolge ai manager che non lasciano il prezzo al loro istinto, ma lo considerano un fattore centrale nella competizione.<\/p>\r\n

La Svizzera attraverso il marchio e il margine<\/strong><\/h3>\r\n

Swiss, filiale di Lufthansa, apre con una panoramica sulla sua architettura tariffaria differenziata. Al centro c'\u00e8 la questione di come la disponibilit\u00e0 a pagare, le vendite aggiuntive e i canali di distribuzione si uniscano per formare un sistema economicamente valido e in grado di rafforzare il marchio.<\/p>\r\n

Come gli algoritmi determinano il prezzo<\/strong><\/h3>\r\n

Oliver Pabst di Readalpine mostrer\u00e0 come i modelli di utilizzo supportati dall'intelligenza artificiale stiano mettendo in discussione il classico modello di abbonamento. Quando l'intelligenza artificiale abilita i servizi basati sull'uso, non cambiano solo i prezzi, ma anche intere logiche commerciali. Il significato di tutto ci\u00f2 per le aziende di software e gli insegnamenti che altri settori possono trarre da questo fenomeno sono al centro della sua presentazione.<\/p>\r\n

Robin Simon, CEO di Treema, mostrer\u00e0 inoltre come i valori svizzeri, quali la protezione e la sovranit\u00e0 dei dati, possano essere tradotti in un modello di pricing stabile. Anche il dottor Fabian Uhrich del Politecnico di Zurigo contribuir\u00e0 con la prospettiva dell'economia comportamentale. Utilizzer\u00e0 degli esempi per mostrare come i bias cognitivi influenzino le decisioni sui prezzi e possano essere utilizzati in modo strategico.<\/p>\r\n

Abbonamento? S\u00ec, ma con sentimento, per favore<\/strong><\/h3>\r\n

Frank Gehrig della societ\u00e0 di consulenza per l'innovazione Hy mostra come funzionano oggi i modelli di abbonamento. Dall'acquisizione dei clienti alla loro formazione e aggiornamento, passando per le soglie psicologiche di prezzo. Infine, Samy Liechti ripercorre i suoi molti anni di esperienza nell'e-commerce presso Blacksocks.<\/p>\r\n

\r\n

La prima edizione dello Swiss Pricing Congress si svolger\u00e0 nell'ambito dello Swiss Brand Congress. A partire dalle 14.00, l'attenzione si concentrer\u00e0 sul pricing come attivit\u00e0 analitica. M&k \u00e8 media partner. Vai alla registrazione qui<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

I prezzi sono decisioni strategiche che influenzano direttamente la gestione del marchio, la posizione sul mercato e, soprattutto, il margine ottenuto. Il Pricing Congress del 23 giugno si rivolge ai manager che considerano i prezzi non come un gioco di numeri, ma come un fattore competitivo.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Pricing Kongress","_yoast_wpseo_metadesc":"Der Pricing Kongress vom 23. 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