{"id":38665,"date":"2025-06-04T14:45:07","date_gmt":"2025-06-04T12:45:07","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=235640"},"modified":"2025-06-04T14:43:55","modified_gmt":"2025-06-04T12:43:55","slug":"patrick-farinato-wird-chief-marketing-communication-officer-bei-six","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-06-04\/patrick-farinato-wird-chief-marketing-communication-officer-bei-six\/","title":{"rendered":"Patrick Farinato diventa Chief Marketing & Communication Officer di Six"},"content":{"rendered":"
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Nell'ambito della strategia di crescita \"Scale Up 2027\", Six sta riorganizzando il proprio dipartimento di Marketing e Comunicazione. L'obiettivo \u00e8 rendere le attivit\u00e0 esistenti ancora pi\u00f9 strategiche e proattive in futuro. A tal fine, l'operatore di borsa ha nominato Patrick Farinato nuovo Chief Marketing & Communication Officer (CMCO). Farinato assumer\u00e0 il ruolo il 1\u00b0 settembre 2025 e diventer\u00e0 membro del Comitato esecutivo allargato. Farinato succede ad Alain Bichsel, che ha guidato l'organizzazione per molti anni e sta supportando attivamente il passaggio di consegne. Bichsel continuer\u00e0 a ricoprire in futuro un ruolo all'interno della Comunicazione aziendale, scrive Six in un comunicato stampa.<\/p>\r\n

Patrick Farinato ha un'esperienza pluriennale nella gestione del marketing strategico e della comunicazione. Attualmente gestisce una propria societ\u00e0 di consulenza. Tra i suoi incarichi precedenti figurano L\u00e4derach Chocolatier Suisse come CMO e CCO, Bank Vontobel come Global Head of Marketing & Analytics e posizioni dirigenziali internazionali presso Bosch, SAM Sustainable Asset Management e Man Group. \u00c8 inoltre membro del Consiglio di amministrazione e presidente del Comitato consultivo del Gruppo Myty.<\/p>\r\n

\"Con Patrick abbiamo acquisito un esperto collaudato e molto intraprendente come CMCO\", ha dichiarato Bj\u00f8rn Sibbern, CEO di Six, nel comunicato stampa. \"Ha molti anni di esperienza internazionale nel campo del marketing e della comunicazione, che ha gi\u00e0 utilizzato con successo in diversi settori e con compiti simili\". Allo stesso tempo, ringrazia Alain Bichsel per il suo contributo fino ad oggi e si augura di continuare a lavorare con lui nel nuovo assetto.<\/p>","protected":false},"excerpt":{"rendered":"

Six nomina Patrick Farinato Chief Marketing & Communication Officer a partire da settembre 2025. Con questo cambiamento, l'azienda intende fornire un supporto di comunicazione pi\u00f9 mirato alla sua strategia di crescita nell'ambito di \"Scale Up 2027\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Patrick Farinato","_yoast_wpseo_metadesc":"Six beruft Patrick Farinato zum Chief Marketing & Communication Officer, um die Wachstumsstrategie kommunikativ gezielter zu unterst\u00fctzen.","articlekey":"","footnotes":""},"categories":[29],"tags":[2853,4343,5366],"class_list":["post-38665","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-jobchange","tag-markom","tag-six"],"acf":[],"yoast_head":"\nPatrick Farinato wird Chief Marketing & Communication Officer bei Six - Organisator<\/title>\n<meta name=\"description\" content=\"Six beruft Patrick Farinato zum Chief Marketing & Communication Officer, um die Wachstumsstrategie kommunikativ gezielter zu unterst\u00fctzen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-06-04\/patrick-farinato-wird-chief-marketing-communication-officer-bei-six\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patrick Farinato wird Chief Marketing & Communication Officer bei Six - 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