{"id":38785,"date":"2025-06-10T14:07:23","date_gmt":"2025-06-10T12:07:23","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=235817"},"modified":"2025-06-11T09:57:23","modified_gmt":"2025-06-11T07:57:23","slug":"yellow-staerkt-kestenholz-fuer-die-zukunft","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/","title":{"rendered":"Il giallo rafforza Kestenholz per il futuro"},"content":{"rendered":"

\"\"<\/p>\r\n

Il Gruppo Kestenholz, con sede a Pratteln, \u00e8 specializzato in Mercedes-Benz e ha quadruplicato le sue dimensioni negli ultimi vent'anni. La maggior parte dell'espansione \u00e8 avvenuta in Germania, il che ha spinto la famiglia proprietaria a ripensare radicalmente il significato del marchio. Un'analisi condotta da Yellow ha dimostrato che \"Kestenholz\" poteva dare un contributo significativo alla differenziazione, soprattutto in Germania, paese altamente competitivo. Questo \u00e8 stato il punto di partenza per il rinnovamento del marchio.<\/p>\r\n

Partendo dalle origini e dalla storia dell'azienda, gli specialisti del marchio di Basilea hanno lavorato con la famiglia proprietaria e la direzione per affinare i valori e il posizionamento e identificare le caratteristiche differenzianti. In una seconda fase, hanno rivisto l'identit\u00e0 aziendale e il design.<\/p>\r\n

I risultati sono documentati in un manuale completo sul marchio, che funge da guida per i responsabili marketing delle singole regioni di vendita. Il team creativo ha anche progettato un opuscolo compatto sul marchio per i dipendenti, che serve come guida per vivere attivamente il marchio nel lavoro quotidiano.<\/p>\r\n

\"\"<\/a> \"\"<\/a><\/p>\r\n

Yellow ha anche sensibilizzato i membri del team dirigenziale nell'ambito di un brand camp, durante il quale \u00e8 stata anche celebrata la prima del nuovo film aziendale. Il reparto creativo di Yellow sta ora supervisionando il lancio del nuovo corporate design e supporta costantemente i team di marketing nello sviluppo di misure di comunicazione che rafforzino la consapevolezza interna e la percezione esterna del marchio.<\/p>\r\n

\r\n

Responsabile del Gruppo Kestenholz<\/strong>\u00a0Thomas Kestenholz (CEO), Jan Kriwanek (Marketing), Agenzia <\/strong>Giallo, Film aziendale partner<\/strong>\u00a0Grunerfilms<\/p>","protected":false},"excerpt":{"rendered":"

Yellow ha sviluppato diversi scenari per Kestenholz e ha riorganizzato il marchio. L'agenzia sta ora supportando l'azienda nell'implementazione della nuova strategia del marchio.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kestenholz","_yoast_wpseo_metadesc":"Yellow entwickelte f\u00fcr Kestenholz verschiedene Szenarien und richtete die Marke neu aus.","articlekey":"","footnotes":""},"categories":[29],"tags":[5376,4343,2729],"class_list":["post-38785","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-kerstenholz","tag-markom","tag-yellow"],"acf":[],"yoast_head":"\nYellow st\u00e4rkt Kestenholz f\u00fcr die Zukunft - Organisator<\/title>\n<meta name=\"description\" content=\"Yellow entwickelte f\u00fcr Kestenholz verschiedene Szenarien und richtete die Marke neu aus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow st\u00e4rkt Kestenholz f\u00fcr die Zukunft - Organisator\" \/>\n<meta property=\"og:description\" content=\"Yellow entwickelte f\u00fcr Kestenholz verschiedene Szenarien und richtete die Marke neu aus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T12:07:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T07:57:23+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Yellow st\u00e4rkt Kestenholz f\u00fcr die Zukunft\",\"datePublished\":\"2025-06-10T12:07:23+00:00\",\"dateModified\":\"2025-06-11T07:57:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/\"},\"wordCount\":237,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Yellow_MM_Kestenholz_Branding_3.jpg\",\"keywords\":[\"Kerstenholz\",\"MarKom\",\"Yellow\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/\",\"name\":\"Yellow st\u00e4rkt Kestenholz f\u00fcr die Zukunft - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Yellow_MM_Kestenholz_Branding_3.jpg\",\"datePublished\":\"2025-06-10T12:07:23+00:00\",\"dateModified\":\"2025-06-11T07:57:23+00:00\",\"description\":\"Yellow entwickelte f\u00fcr Kestenholz verschiedene Szenarien und richtete die Marke neu aus.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Yellow_MM_Kestenholz_Branding_3.jpg\",\"contentUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Yellow_MM_Kestenholz_Branding_3.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2025-06-10\\\/yellow-staerkt-kestenholz-fuer-die-zukunft\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Yellow st\u00e4rkt Kestenholz f\u00fcr die Zukunft\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/it\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Il giallo rafforza Kestenholz per il futuro - Organizzatore","description":"Yellow ha sviluppato diversi scenari per Kestenholz e ha riorganizzato il marchio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/it\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/","og_locale":"it_IT","og_type":"article","og_title":"Yellow st\u00e4rkt Kestenholz f\u00fcr die Zukunft - Organisator","og_description":"Yellow entwickelte f\u00fcr Kestenholz verschiedene Szenarien und richtete die Marke neu aus.","og_url":"https:\/\/www.organisator.ch\/it\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2025-06-10T12:07:23+00:00","article_modified_time":"2025-06-11T07:57:23+00:00","author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Yellow st\u00e4rkt Kestenholz f\u00fcr die Zukunft","datePublished":"2025-06-10T12:07:23+00:00","dateModified":"2025-06-11T07:57:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/"},"wordCount":237,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/06\/Yellow_MM_Kestenholz_Branding_3.jpg","keywords":["Kerstenholz","MarKom","Yellow"],"articleSection":["MARKETING"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/","url":"https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/","name":"Il giallo rafforza Kestenholz per il futuro - Organizzatore","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/06\/Yellow_MM_Kestenholz_Branding_3.jpg","datePublished":"2025-06-10T12:07:23+00:00","dateModified":"2025-06-11T07:57:23+00:00","description":"Yellow ha sviluppato diversi scenari per Kestenholz e ha riorganizzato il marchio.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/#primaryimage","url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/06\/Yellow_MM_Kestenholz_Branding_3.jpg","contentUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/06\/Yellow_MM_Kestenholz_Branding_3.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2025-06-10\/yellow-staerkt-kestenholz-fuer-die-zukunft\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Yellow st\u00e4rkt Kestenholz f\u00fcr die Zukunft"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizzatore","description":"Competente. Pratico. In 10 numeri all'anno, ORGANISATOR presenta i temi essenziali per i manager delle PMI.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizzatore","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/it\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/38785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/comments?post=38785"}],"version-history":[{"count":5,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/38785\/revisions"}],"predecessor-version":[{"id":38814,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/38785\/revisions\/38814"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media?parent=38785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/categories?post=38785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/tags?post=38785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}