{"id":3884,"date":"2018-06-29T08:49:47","date_gmt":"2018-06-29T06:49:47","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=3884"},"modified":"2018-06-29T08:49:47","modified_gmt":"2018-06-29T06:49:47","slug":"erstmalig-bonitaetsgepruefte-adressen-fuer-marketer","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2018-06-29\/erstmalig-bonitaetsgepruefte-adressen-fuer-marketer\/","title":{"rendered":"Indirizzi controllati per la prima volta per i commercianti"},"content":{"rendered":"<figure id=\"attachment_3885\" aria-describedby=\"caption-attachment-3885\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3885\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator.jpg\" alt=\"\" width=\"640\" height=\"445\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator.jpg 640w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator-252x175.jpg 252w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator-503x350.jpg 503w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/06\/Erstmalig-bonitaetsgepruefte-Adressen-fuer-Marketer_Organisator-300x209.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-3885\" class=\"wp-caption-text\">I commercianti possono ora accedere agli indirizzi controllati dal credito. (Immagine: Dieter Sch\u00fctz \/pixelio.de)<\/figcaption><\/figure>\n<p>Fino ad ora, coloro che compravano indirizzi per il marketing e altri scopi avevano il problema che includevano persone di destinazione con bassa solvibilit\u00e0. Per la prima volta sul mercato svizzero, il fornitore di servizi per la gestione dei crediti Intrum, in collaborazione con AZ Direct, offre una selezione di indirizzi B2C con un gruppo target esclusivamente solvente. Secondo i fornitori, questa \u00e8 la prima volta in Svizzera che gli utenti possono contare su indirizzi controllati dal credito.<\/p>\n<p>Daniela Brunner, responsabile del marketing di Intrum AG, \u00e8 felice. \"Con questa innovazione, stiamo generando un significativo valore aggiunto per il mercato svizzero degli indirizzi e quindi per i commercianti. Un totale di 6,3 milioni di indirizzi di privati sono abbinati al database di affidabilit\u00e0 creditizia nel 'Intrum Marketingshop'\". Con questi dati puliti, gli amministratori e i responsabili del marketing generano un effetto redditizio e sostenibile per le loro campagne di marketing diretto, ne sono convinti i fornitori. I vantaggi menzionati sono in particolare:<\/p>\n<ul>\n<li>Se ci si affida a indirizzi di persone solvibili, si evita un mancato pagamento inaspettato.<\/li>\n<li>I direttori generali e i commercianti riducono il loro carico amministrativo concentrandosi sui clienti con una buona esperienza di pagamento.<\/li>\n<li>Dato che nessun potenziale nuovo cliente viene rifiutato a causa del suo cattivo credito, non c'\u00e8 fastidio e scontento.<\/li>\n<li>Intrum dice di avere diversi anni di esperienza con i dati di affidabilit\u00e0 creditizia e i controlli del credito.<\/li>\n<\/ul>\n<p>Ed \u00e8 cos\u00ec che funziona \"Intrum Marketing Shop\": Sotto <a href=\"https:\/\/intrum-marketingshop.ch\/\">intrum-marketingshop.ch<\/a> gli amministratori delegati e i responsabili del marketing selezionano indirizzi qualificati. Usando vari criteri come la dimensione della famiglia, il comportamento o la regione, possono escludere o limitare gli indirizzi. Decidono anche quali attributi vengono forniti con gli indirizzi. Per grandi volumi di indirizzi o requisiti specifici, i clienti possono contattare direttamente il dipartimento specializzato di Intrum.<\/p>\n<p><em>Fonte: <a href=\"http:\/\/www.intrum.ch\">Intrum AG<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Wer bis anhin Adressen f\u00fcr Marketing- und andere Zwecke einkaufte, hatte das Problem, dass sich darunter auch solvenzschwache Zielpersonen befanden. Erstmalig im Schweizer Markt bietet der Dienstleister f\u00fcr Credit Management Intrum in Kooperation mit der AZ Direct eine B2C-Adressselektion mit einer ausschliesslich solventen Zielgruppe. Nutzer k\u00f6nnen damit &#8211;\u00a0nach Angaben der Anbieter erstmalig in der Schweiz [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"bonit\u00e4tsgepr\u00fcfte Adressen","_yoast_wpseo_metadesc":"Die Intrum AG und die AZ Direct AG bieten nun bonit\u00e4tsgepr\u00fcfte Adressen f\u00fcr Marketer an. Dies ist eine Neuheit auf dem Schweizer Markt.","articlekey":"","footnotes":""},"categories":[29],"tags":[202,272,339,393],"class_list":["post-3884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-finanzenrecht","tag-inkasso","tag-marketing","tag-produkte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erstmalig bonit\u00e4tsgepr\u00fcfte Adressen f\u00fcr Marketer - Organisator<\/title>\n<meta name=\"description\" content=\"Die Intrum AG und die AZ Direct AG bieten nun bonit\u00e4tsgepr\u00fcfte Adressen f\u00fcr Marketer an. 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