{"id":39070,"date":"2025-06-18T05:11:07","date_gmt":"2025-06-18T03:11:07","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=236201"},"modified":"2025-06-17T16:43:24","modified_gmt":"2025-06-17T14:43:24","slug":"whitepaper-wie-politisch-sollen-sich-unternehmen-aeussern","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-06-18\/whitepaper-wie-politisch-sollen-sich-unternehmen-aeussern\/","title":{"rendered":"Whitepaper: Come devono esprimersi politicamente le aziende?"},"content":{"rendered":"
\"\"<\/a>\r\n
Hans-Jakob Boesch e Sabrina Huber di Reputation Experts presentano il secondo libro bianco. (Immagini: zVg.)<\/figcaption>\r\n<\/figure>\r\n

Le crescenti aspettative nei confronti delle aziende che prendono posizione su questioni sociali o politiche sollevano interrogativi sulle opportunit\u00e0 e sui rischi per la loro reputazione. In un nuovo libro bianco, Hans-Jakob Boesch di Hjb e Sabrina Huber di Sabrina Huber Consulting forniscono una guida ai responsabili delle decisioni. I due fanno parte del network \"Reputation Experts\".<\/p>\r\n

Tre criteri sono al centro di una decisione fondata: La rilevanza di una questione per l'azienda, l'accettazione da parte dei gruppi di interesse e un beneficio chiaramente riconoscibile. \"Le aziende non devono assolutamente lasciarsi pressare da terzi su questo tema, ma devono decidere esclusivamente sulla base dei propri interessi\", ha dichiarato Hans-Jakob Boesch.<\/p>\r\n

Le linee guida sono rivolte ai membri dei consigli di amministrazione, ai consigli di gestione e ai responsabili della comunicazione. Si occupa sia della considerazione strategica che dell'attuazione operativa delle dichiarazioni politiche. \"Non c'\u00e8 niente di pi\u00f9 pericoloso di un discorso o di un silenzio rumoroso senza un piano e una sostanza\", afferma Sabrina Huber.<\/p>\r\n

Il libro bianco contiene spunti di riflessione, identifica i rischi e contiene una lista di controllo per l'implementazione. \u00c8 disponibile su Reputationexperts.ch pronto per il download<\/a>.<\/p>\r\n

\r\n

A febbraio Reputation Experts ha pubblicato un libro bianco. In esso, Susanne M\u00fcller Zantop si \u00e8 espressa a favore dell'introduzione di un \"consiglio di reputazione\" nelle aziende.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Il secondo libro bianco di Reputation Experts affronta la questione se e a quali condizioni le aziende debbano commentare le questioni politiche. Fornisce punti di riferimento concreti per un processo decisionale strategicamente valido da parte del consiglio di amministrazione e del management.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Whitepaper","_yoast_wpseo_metadesc":"Ein Whitepaper befasst sich mit der Frage, ob und unter welchen Bedingungen sich Unternehmen zu politischen Themen \u00e4ussern sollten.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,5103],"class_list":["post-39070","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-reputation-experts"],"acf":[],"yoast_head":"\nWhitepaper: Wie politisch sollen sich Unternehmen \u00e4ussern? - Organisator<\/title>\n<meta name=\"description\" content=\"Ein Whitepaper befasst sich mit der Frage, ob und unter welchen Bedingungen sich Unternehmen zu politischen Themen \u00e4ussern sollten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-06-18\/whitepaper-wie-politisch-sollen-sich-unternehmen-aeussern\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Whitepaper: Wie politisch sollen sich Unternehmen \u00e4ussern? 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