{"id":39104,"date":"2025-06-18T09:12:46","date_gmt":"2025-06-18T07:12:46","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=236249"},"modified":"2025-06-18T16:32:24","modified_gmt":"2025-06-18T14:32:24","slug":"kommunikation-will-strategisch-mitreden-bleibt-aber-oft-aussen-vor","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2025-06-18\/kommunikation-will-strategisch-mitreden-bleibt-aber-oft-aussen-vor\/","title":{"rendered":"La comunicazione vuole avere voce in capitolo a livello strategico, ma spesso resta in disparte"},"content":{"rendered":"
\"\"<\/a>\r\n
(Grafico: PR-Trendmonitor\/News Aktuell\/PER)<\/figcaption>\r\n<\/figure>\r\n

In molte organizzazioni il ruolo strategico della comunicazione aziendale \u00e8 inferiore alle aspettative. Questo \u00e8 il risultato del PR Trend Monitor 2025, condotto dalla filiale Dpa News Aktuell insieme all'agenzia di comunicazione PER. L'analisi si basa su un sondaggio online condotto su 192 esperti di comunicazione di aziende e organizzazioni in Svizzera e Germania.<\/p>\r\n

Il 94% degli intervistati ritiene importante che la comunicazione aziendale abbia un posto al tavolo delle decisioni strategiche dell'azienda. In particolare, il 62% ritiene questo coinvolgimento \"molto importante\" e il 32% \"abbastanza importante\". Tuttavia, la realt\u00e0 \u00e8 diversa: Solo il 13% dei partecipanti ha dichiarato che il proprio reparto \u00e8 parte integrante del team decisionale strategico. Un altro 16% \u00e8 coinvolto almeno occasionalmente.<\/p>\r\n

La percentuale maggiore, cio\u00e8 un terzo, descrive il proprio ruolo come consultivo, mentre il 30% si limita a fare da portavoce operativo di decisioni gi\u00e0 prese. Il 6% non si considera in nessuna di queste categorie.<\/p>\r\n

I risultati evidenziano una persistente discrepanza tra aspirazione e realt\u00e0: sebbene la rilevanza strategica della comunicazione sia riconosciuta, spesso non \u00e8 sistematicamente integrata nei processi decisionali. Il PR Trend Monitor fornisce quindi una visione di una sfida centrale per il settore, e allo stesso tempo sottolinea il potenziale per un posizionamento pi\u00f9 forte della comunicazione ai pi\u00f9 alti livelli manageriali.<\/p>","protected":false},"excerpt":{"rendered":"

I responsabili della comunicazione considerano centrale il loro ruolo nelle decisioni strategiche, ma nella pratica il coinvolgimento corrispondente \u00e8 spesso assente. Lo dimostra l'attuale PR Trend Monitor 2025 di News Aktuell e PER.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"strategisch mitreden","_yoast_wpseo_metadesc":"Kommunikationsverantwortliche wollen strategisch mitreden bei Entscheidungen \u2013 doch in der Praxis fehlt oft die entsprechende Einbindung.","articlekey":"","footnotes":""},"categories":[28],"tags":[4343,4497,4671,458,459],"class_list":["post-39104","post","type-post","status-publish","format-standard","hentry","category-management","tag-markom","tag-news-aktuell","tag-pr-trendmonitor","tag-strategie","tag-studie"],"acf":[],"yoast_head":"\nKommunikation will strategisch mitreden \u2013 bleibt aber oft aussen vor - Organisator<\/title>\n<meta name=\"description\" content=\"Kommunikationsverantwortliche wollen strategisch mitreden bei Entscheidungen \u2013 doch in der Praxis fehlt oft die entsprechende Einbindung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2025-06-18\/kommunikation-will-strategisch-mitreden-bleibt-aber-oft-aussen-vor\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kommunikation will strategisch mitreden \u2013 bleibt aber oft aussen vor - 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