{"id":39395,"date":"2025-07-01T15:39:04","date_gmt":"2025-07-01T13:39:04","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=236884"},"modified":"2025-07-02T08:42:01","modified_gmt":"2025-07-02T06:42:01","slug":"bcm-award-2025-drei-projekte-aus-der-schweiz-auf-shortlist","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-07-01\/bcm-award-2025-drei-projekte-aus-der-schweiz-auf-shortlist\/","title":{"rendered":"Premio BCM 2025: tre progetti svizzeri nella rosa dei candidati"},"content":{"rendered":"<p><img class=\"alignnone size-full wp-image-236888\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/231003_illustration_01.png\" sizes=\"(max-width: 794px) 100vw, 794px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/231003_illustration_01.png 794w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/231003_illustration_01-600x600.png 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/231003_illustration_01-150x150.png 150w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/231003_illustration_01-768x768.png 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/231003_illustration_01-12x12.png 12w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/231003_illustration_01-175x175.png 175w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/07\/231003_illustration_01-350x350.png 350w\" alt=\"\" width=\"794\" height=\"794\" \/>Dalle campagne sui social media a quelle no-profit, dai filmati aziendali alle riviste B2B: un totale di 93 eccellenti progetti di content marketing in 32 categorie sono entrati nella rosa dei candidati ai Best of Content Marketing Awards di quest'anno, con la possibilit\u00e0 di vincere un premio d'oro all'evento BCM del 9 ottobre a Monaco. Tre di loro provengono dalla Svizzera.<\/p>\r\n<h3>Cosa caratterizza questa annata BCM?<\/h3>\r\n<p>\"Sicuramente la gamma!\" dice Olaf Wolff, presidente del Content Marketing Forum e.V. (CMF), che organizza il premio per la 23a volta. \"La rosa dei premiati \u00e8 un mix variopinto di forme mediatiche, approcci strategici e approcci narrativi. Ci\u00f2 che hanno in comune \u00e8 che ogni progetto lavora in qualche modo attraverso i canali e si rivolge al suo gruppo target in modo multidimensionale\".<\/p>\r\n<h3>In quali categorie sono nominate le opere svizzere?<\/h3>\r\n<p>\"Due nomination sono nella categoria B2C - per una campagna di contenuti e una rivista\", rivela Guido Von Deschwanden, membro del consiglio direttivo CMF per la Svizzera. \"La terza \u00e8 nella nuova categoria di premio speciale Best of efficient Creation Excellence e rappresenta quindi un tema reale per il futuro del settore: come possiamo raggiungere l'eccellenza creativa massimizzando l'efficienza?\".<\/p>\r\n<h3>Stanno emergendo tendenze nei vari paesi?<\/h3>\r\n<p>\"Una tendenza \u00e8 certamente che la maggior parte degli approcci alle campagne di content marketing ora lavora con gli influencer dei social media in qualche forma\", afferma Peter Matz, rappresentante BCM nel consiglio di amministrazione del CMF. \"\u00c8 inoltre sorprendente il numero di approcci agli eventi basati sul contenuto che sono in competizione. Questi includono concetti di premi basati sui contenuti, nonch\u00e9 eventi di gioco sui social media\".<\/p>\r\n<p>La lista dei candidati \u00e8 ora disponibile sul sito <a href=\"https:\/\/bestofcontentmarketing.com\/bcm-awards-shortlist-2025\">Sito web del BCM.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sono state annunciate le candidature per il BCM Award. Tre progetti di content marketing provenienti dalla Svizzera fanno parte della rosa dei candidati.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"BCM-Award","_yoast_wpseo_metadesc":"Die Nominierten des BCM-Awards stehen fest. 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