{"id":3951,"date":"2018-07-19T09:28:50","date_gmt":"2018-07-19T07:28:50","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=3951"},"modified":"2018-07-19T09:28:50","modified_gmt":"2018-07-19T07:28:50","slug":"buchtipp-analysiere-das-web","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/allgemein\/2018-07-19\/buchtipp-analysiere-das-web\/","title":{"rendered":"Consiglio del libro: analizzare il web!"},"content":{"rendered":"
\n
\"\"
Un nuovo libro di Haufe Verlag, ricco di spunti. (Immagine: zVg)<\/figcaption><\/figure>\n

L'uso dei social media sta diventando sempre pi\u00f9 professionale. Sempre pi\u00f9 aziende non sono interessate solo al numero di fan e follower rispetto ai concorrenti. Vogliono una solida panoramica di come, dove e con quale tono di voce si parla di loro.<\/p>\n<\/header>\n

Per soddisfare questa richiesta \u00e8 disponibile un'ampia gamma di strumenti. Allo stesso tempo, regna la confusione: cos'\u00e8 l'analytics, cos'\u00e8 il monitoraggio? Ho bisogno di uno strumento per il coinvolgimento o \u00e8 una questione che riguarda il community management? Stefan Evertz \u00e8 un uomo di mestiere e nel suo libro fornisce una buona panoramica dell'attuale panorama di offerte, oltre a consigli utili per la selezione degli strumenti e per i processi in corso. Get Abstract consiglia il libro a tutti i professionisti del marketing che vogliono saperne di pi\u00f9 sui social media.<\/p>\n<\/section>\n

Stefan Evertz: \"Analizzare il web!\", Editore: Haufe Verlag 2018\/ ISBN: 9783648104040.<\/em><\/p>\n

shop.haufe.de<\/a><\/p>\n

In collaborazione con getAbstract, Lucerna:<\/em>Ottenere l'astratto Valutazione: 8<\/em>
\nFattibilit\u00e0: 10<\/em>
\nGrado di innovazione: 8<\/em>
\nStile: 6<\/em><\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Der Umgang mit Social Media professionalisiert sich zusehends. Immer mehr Unternehmen interessieren sich nicht nur daf\u00fcr, wie hoch ihre Fan- und Follower-Zahlen im Vergleich zu denen der Konkurrenz sind. Sie wollen einen fundierten \u00dcberblick dar\u00fcber, wie, wo und in welchem Tonfall \u00fcber sie gesprochen wird. Diesem Wunsch tr\u00e4gt ein stattliches Angebot an Tools Rechnung. Gleichzeitig […]<\/p>\n","protected":false},"author":5,"featured_media":3952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Analysiere das Web!","_yoast_wpseo_metadesc":"Im Buch \u00abAnalysiere das Web!\u00bb erkl\u00e4rt der Autor Stefan Evertz welche Begriffe, Kennzahlen und Tools beim Social-Media-Monitoring relevant sind.","articlekey":"","footnotes":""},"categories":[1],"tags":[92,95,156,208],"class_list":["post-3951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-buch","tag-buchtipps","tag-digitalisierung","tag-fit-im-job"],"acf":[],"yoast_head":"\nBuchtipp: Analysiere das Web! - Organisator<\/title>\n<meta name=\"description\" content=\"Im Buch \u00abAnalysiere das Web!\u00bb erkl\u00e4rt der Autor Stefan Evertz welche Begriffe, Kennzahlen und Tools beim Social-Media-Monitoring relevant sind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/generale\/2018-07-19\/buchtipp-analysiere-das-web\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buchtipp: Analysiere das Web! 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