{"id":3985,"date":"2018-07-27T08:29:19","date_gmt":"2018-07-27T06:29:19","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=3985"},"modified":"2018-07-27T08:29:19","modified_gmt":"2018-07-27T06:29:19","slug":"marketingkongress-futurize-m-an-der-suisseemex18","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2018-07-27\/marketingkongress-futurize-m-an-der-suisseemex18\/","title":{"rendered":"Congresso di marketing \"Futurize M\" alla SuisseEMEX'18"},"content":{"rendered":"<figure id=\"attachment_3986\" aria-describedby=\"caption-attachment-3986\" style=\"width: 480px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3986\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator.jpg\" alt=\"\" width=\"480\" height=\"480\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator.jpg 480w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator-150x150.jpg 150w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator-12x12.jpg 12w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator-175x175.jpg 175w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator-350x350.jpg 350w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator-250x250.jpg 250w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator-300x300.jpg 300w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator-100x100.jpg 100w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><figcaption id=\"caption-attachment-3986\" class=\"wp-caption-text\">Ewa Ming (iniziatrice, a sinistra) e Katharina Ofner (project manager del congresso di marketing \"Futurize M\"). (Immagine: zVg)<\/figcaption><\/figure>\n<p>Un programma di altoparlanti di prima classe, presentazioni di best practice da parte di esperti comprovati, master class intensive condotte da Google e Adesso, panel di discussione stimolanti e talvolta anche provocatori e un Live Lab con workshop orientati alla Generazione Z attendono i circa 350 marketer. Il nuovo congresso parallelo alla SuisseEMEX avr\u00e0 luogo in un'area separata della Messe Z\u00fcrich e garantisce ai partecipanti nuovi e preziosi apprendimenti nonch\u00e9 l'opportunit\u00e0 ottimale di ampliare la propria rete commerciale personale. \"Con il nuovo congresso, la SuisseEMEX, in qualit\u00e0 di maggiore evento del settore marketing svizzero, sar\u00e0 all'altezza della sua pretesa di svilupparsi continuamente e di mettere a disposizione dei visitatori conoscenze specialistiche rilevanti al massimo livello\", promette Ewa Ming, amministratore delegato della SuisseEMEX.<\/p>\n<h2><strong>Alibaba, Google e forse la start-up pi\u00f9 calda negli Stati Uniti oggi<\/strong><\/h2>\n<p>Il keynote di apertura \"Alibaba Cloud's View on Digitalization\" di Toni Cheng, General Manager DACH del servizio di archiviazione su Internet Alibaba Cloud segner\u00e0 un brillante inizio del nuovo congresso di marketing. Pochi giorni fa, \u00e8 stato anche annunciato che Google e Uber stanno investendo 335 milioni di dollari nella start-up LimeBike, fondata nel 2017. Caen Contee, capo del marketing e co-fondatore di LimeBike, dar\u00e0 un'idea della strategia pubblicitaria dell'azienda, che attualmente sta conquistando la citt\u00e0 di Zurigo con le sue biciclette ed eScooter, nella sua presentazione \"The Future of Mobility is Now\". La start-up ha appena annunciato piani per raddoppiare la sua flotta di scooter elettrici a Zurigo.<\/p>\n<p>Le masterclass di Google sui temi \"YouTube come canale di performance\", \"Mobile marketing\" e \"Machine learning come prossimo capitolo del marketing online\", cos\u00ec come la masterclass di Adesso, che esplora la questione di \"Come l'intelligenza artificiale sta rivoluzionando il customer relationship management\", sono ulteriori punti salienti al congresso di marketing in termini di trasferimento di conoscenze.<\/p>\n<h2><strong>Storytelling dei superpoteri e algoritmo del mistero<\/strong><\/h2>\n<p>Gli impegni di vari luminari dell'industria svizzera sottolineano la qualit\u00e0 del programma del congresso. Tobias Fueter \u00e8 uno dei pi\u00f9 importanti registi pubblicitari della Svizzera e, come regista e co-fondatore della societ\u00e0 di produzione Stories AG, stabilisce con il suo team la barra per una narrazione di successo. Il tema del content marketing e degli algoritmi sar\u00e0 affrontato in un'esclusiva collaborazione \"Best Practice\" da Oliver Schibli, CPO, CMO &amp; CTO di Watson e Thierry Pool, Head of Digital Marketing &amp; Media Planning di Digitec Galaxus. Tra gli altri relatori confermati ci sono nomi nazionali e internazionali di alto livello come Thomas Lang, CEO e proprietario di Carpathia AG e massimo esperto nel campo del business digitale e dell'e-commerce, Kishor Sridhar, autore di best-seller ed esperto di economia emozionale, e il dottor Axel Jockwer, esperto di marketing, digitalizzazione e media. Marcel Korner, direttore New Business e Digital di Amer Sports, dar\u00e0 un'idea della messa in scena di successo del marchio in un Keynote sulle migliori pratiche. Il programma completo dei relatori \u00e8 disponibile sul sito web del <a href=\"https:\/\/www.suisse-emex.ch\/de\/marketing-kongress\/\">Congresso di marketing<\/a> apparente.<\/p>\n<h2><strong>Il Marketing Congress cerca anche la vicinanza alla Generazione Z<\/strong><\/h2>\n<p>Il \"Generation Z Live Lab\", guidato da Yannick Bl\u00e4ttler, fondatore e proprietario di Neoviso, si concentra sul rivolgersi con successo alla giovane generazione. I partecipanti gi\u00e0 confermati includono la star di YouTube Silvan M\u00fcller aka PandaTooth. DJ e produttore Fabian G\u00e4hwiler e Robin Pickis, proprietario di \"schwiizchiste\" e produttore di \"Zwei am Morge\" su Play SRF. Senza dimenticare Julian Graf e Ramin Yousofzai, conosciuti attraverso il loro account Instagram UniGAG.<\/p>\n<p>I giorni del congresso si concluderanno con feste dopo il lavoro, con un programma di musica e intrattenimento stellare. La conduttrice, attrice e comica St\u00e9phanie Berger condurr\u00e0 il congresso. Insieme al mentalista di successo internazionale Tobias Heinemann, l'intrattenitore ospiter\u00e0 anche la cerimonia di premiazione del \"<a href=\"https:\/\/www.m-k.ch\/mk-vordenker\/\">MK leader di pensiero dell'anno<\/a>\" -Premi.<\/p>\n<p><em>Biglietti e ulteriori informazioni su <a href=\"http:\/\/www.suisse-emex.ch\/kongress\">www.suisse-emex.ch\/Kongress<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Ein hochkar\u00e4tiges Speaker-Programm, Best Practice Pr\u00e4sentationen von ausgewiesenen Fachexperten, intensive Masterclasses unter der Leitung von Google und Adesso, inspirierende, teilweise vielleicht gar provokative Talkrunden sowie ein auf die Generation Z ausgerichtetes Live Lab mit Workshops erwartet die rund 350 Marketers. Der neue Parallelkongress zur SuisseEMEX findet in einem eigenen Bereich der Messe Z\u00fcrich statt und [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Marketingkongress","_yoast_wpseo_metadesc":"Gemeinsam mit namhaften Partnern und Vertretern renommierter Brands pr\u00e4sentiert die SuisseEMEX den neuen Marketingkongress \u00abFuturize M\u00bb.","articlekey":"","footnotes":""},"categories":[29],"tags":[193,339,340,502],"class_list":["post-3985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-fachkongressfachmesse","tag-marketing","tag-maerkte","tag-veranstaltungen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketingkongress \u00abFuturize M\u00bb an der SuisseEMEX\u201918 - Organisator<\/title>\n<meta name=\"description\" content=\"Gemeinsam mit namhaften Partnern und Vertretern renommierter Brands pr\u00e4sentiert die SuisseEMEX den neuen Marketingkongress \u00abFuturize M\u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2018-07-27\/marketingkongress-futurize-m-an-der-suisseemex18\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketingkongress \u00abFuturize M\u00bb an der SuisseEMEX\u201918\" \/>\n<meta property=\"og:description\" content=\"Gemeinsam mit namhaften Partnern und Vertretern renommierter Brands pr\u00e4sentiert die SuisseEMEX den neuen Marketingkongress \u00abFuturize M\u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/marketing\/2018-07-27\/marketingkongress-futurize-m-an-der-suisseemex18\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-27T06:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#Marketingkongress \u00abFuturize M\u00bb an der #SuisseEMEX\u201918\" \/>\n<meta name=\"twitter:description\" content=\"Gemeinsam mit namhaften Partnern und Vertretern renommierter Brands pr\u00e4sentiert die #SuisseEMEX den neuen #Marketingkongress \u00abFuturize M\u00bb.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2018\/07\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-07-27\\\/marketingkongress-futurize-m-an-der-suisseemex18\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-07-27\\\/marketingkongress-futurize-m-an-der-suisseemex18\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Marketingkongress \u00abFuturize M\u00bb an der SuisseEMEX\u201918\",\"datePublished\":\"2018-07-27T06:29:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-07-27\\\/marketingkongress-futurize-m-an-der-suisseemex18\\\/\"},\"wordCount\":622,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-07-27\\\/marketingkongress-futurize-m-an-der-suisseemex18\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/Marketingkongress-Futurize-M-an-der-SuisseEMEX18_Organisator.jpg\",\"keywords\":[\"Fachkongress\\\/Fachmesse\",\"Marketing\",\"M\u00e4rkte\",\"Veranstaltungen\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-07-27\\\/marketingkongress-futurize-m-an-der-suisseemex18\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2018-07-27\\\/marketingkongress-futurize-m-an-der-suisseemex18\\\/\",\"name\":\"Marketingkongress \u00abFuturize M\u00bb an der SuisseEMEX\u201918 - 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