{"id":4010,"date":"2018-08-06T08:37:48","date_gmt":"2018-08-06T06:37:48","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=4010"},"modified":"2018-08-06T08:37:48","modified_gmt":"2018-08-06T06:37:48","slug":"suisseemex18-der-groesste-schweizer-marketing-digital-event","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2018-08-06\/suisseemex18-der-groesste-schweizer-marketing-digital-event\/","title":{"rendered":"SuisseEMEX'18: Il pi\u00f9 grande evento svizzero di marketing e digitale"},"content":{"rendered":"
\"\"
Il tappeto rosso \u00e8 stato srotolato per la SuisseEMEX'18. (Immagine: suisseEMEX)<\/figcaption><\/figure>\n

\"SuisseEMEX \u00e8 come un coltellino svizzero per il marketing del futuro\", spiega l'organizzatrice Ewa Ming, amministratore delegato di EMEX Management GmbH, orgogliosa del programma di eventi e congressi di altissimo livello. Con circa 500 rinomati espositori, partner e opinion leader provenienti dalla Svizzera e dall'estero, e un'ampia gamma di presentazioni e approfondimenti con oltre 100 relatori su vari palchi, SuisseEMEX'18 \u00e8 il pi\u00f9 grande evento svizzero di marketing e digitale e anche la piattaforma pi\u00f9 importante per le innovazioni, le tendenze, le best practice e lo scambio diretto di conoscenze da parte di esperti leader, pensatori all'avanguardia e nativi digitali. All'annuale incontro di marketing in stile festival, circa 14.000 visitatori specializzati provenienti dalla Svizzera e dai Paesi limitrofi sono attesi per stringere nuovi preziosi contatti commerciali presso gli stand espositivi, gli aperitivi dopo il lavoro, gli eventi di incontro e le sessioni di networking. Inoltre, l'app della comunit\u00e0 EMEX promuove il networking tra i partecipanti e consente di ottenere rapidamente informazioni sul programma dell'evento in corso.<\/p>\n

Tutto per mondi di marca tangibili ed eventi di successo<\/strong><\/h2>\n

Le esperienze emozionali e dal vivo del marchio e dei clienti stanno diventando sempre pi\u00f9 importanti nel mondo digitale. Nel padiglione 4 \"Event & LiveCom\" tutto ruota intorno all'incontro diretto con i clienti e agli eventi efficaci. Verr\u00e0 presentata un'ampia gamma di offerte e prodotti per una comunicazione live di successo e per la pianificazione di eventi. I visitatori possono scoprire gli ultimi sviluppi nei settori della multimedialit\u00e0, della costruzione di stand, delle tecnologie per eventi e della brand experience e possono provarli e sperimentarli sul posto. In linea con il tema del live e degli eventi, questo padiglione espositivo ospita anche uno dei nuovi eventi fieristici, i \"MICE Days Switzerland\". Gli espositori di questa nuova area speciale presenteranno le ultime novit\u00e0 del settore meeting, incentive, congressi ed eventi. Qui, in particolare, gli organizzatori di eventi troveranno in poco tempo idee, ispirazioni e contatti preziosi per il loro prossimo evento.<\/p>\n

Il variopinto mondo dei mezzi pubblicitari creativi <\/strong><\/h2>\n

Pi\u00f9 il mondo \u00e8 digitale, pi\u00f9 i visitatori sono desiderosi di toccare con mano i prodotti promozionali. Nel padiglione 3 \"Creative Advertising Media\", noti specialisti, produttori e rivenditori di alimenti raffinati tenteranno i visitatori con migliaia di prodotti innovativi, esclusivi regali promozionali e divertenti omaggi da provare e assaggiare. L'area esperienziale \"Zone S\" \u00e8 stata progettata in collaborazione con gli specialisti della sostenibilit\u00e0 di s\u00fcrprisen gmbh e gli esperti 3D di Form AG e si concentra sui prodotti realizzati in modo ecologico, sociale ed equo. Le esperienze multisensoriali sono garantite in questo salone e mostrano dal vivo che il prodotto promozionale scelto correttamente funziona ancora perfettamente e non perde il suo effetto sul cliente.<\/p>\n

Il marketing esperienziale del futuro e il mondo del lavoro digitale 4.0<\/strong><\/h2>\n

Le ultime offerte dei settori del marketing digitale e della comunicazione del futuro conducono i visitatori direttamente al padiglione 6 \"Digital & Marketing\" con l'area speciale \"New Working World 4.0\". Qui si affronta la questione dei modelli di lavoro e dei canali di comunicazione del futuro e si trovano idee sotto forma di nuovi strumenti di lavoro, concetti di ufficio mobile e possibilit\u00e0 di co-creazione. Per coloro che sono interessati al self-marketing, il Kaufm\u00e4nnischer Verband Z\u00fcrich (Associazione commerciale di Zurigo) offre un'analisi gratuita dei documenti di candidatura pi\u00f9 importanti in colloqui individuali di 15 minuti; gli esperti dell'associazione presenti daranno anche consigli e suggerimenti su questioni di carriera. L'ampia gamma di conoscenze sul tema del marketing del futuro sar\u00e0 ulteriormente arricchita dal Google Atelier Digital. In quest'area, gli specialisti di Google mostreranno come le aziende possono commercializzarsi con successo online attraverso la ricerca, i banner e la pubblicit\u00e0 video e condurranno una formazione in loco per principianti e utenti avanzati.<\/p>\n

Nuovo congresso di marketing \"Futurize M <\/strong><\/h2>\n

Il tema del marketing del futuro sar\u00e0 ampliato quest'anno dal congresso indipendente \"Futurize M\". Con il titolo \"Acquisizione e cura dei clienti nell'era digitale\", verr\u00e0 mostrato concretamente come trovare nuovi clienti oggi e, soprattutto, come fidelizzarli a lungo termine. Il congresso prevede un programma di relatori internazionali di prim'ordine, presentazioni di best practice da parte di esperti comprovati, masterclass pratiche, tavole rotonde stimolanti e talvolta provocatorie e un Generation Z Live Lab con i nativi digitali. Il congresso garantisce ai partecipanti conoscenze preziose e l'opportunit\u00e0 ottimale di ampliare la propria rete commerciale. Per la partecipazione \u00e8 necessario un biglietto separato per il congresso.<\/p>\n

Il pi\u00f9 grande congresso svizzero sulla digitalizzazione<\/strong><\/h2>\n

Parallelamente a SuisseEMEX'18, nel padiglione 7 si terr\u00e0 il secondo Digital Summit per le PMI. L'evento \u00e8 rivolto agli imprenditori delle PMI interessati al potenziale della digitalizzazione e che desiderano ampliare e approfondire le proprie conoscenze attraverso keynote rilevanti per la pratica, best practice e workshop di apprendimento. Tutte le informazioni e i biglietti: www.swissdigitalcompany.ch<\/a><\/p>\n

Facciamo festa dopo la chiusura della fiera! <\/strong><\/h2>\n

L'after-work party \"EMEX Night\" riunisce il \"who's who\" dell'industria svizzera del marketing, del digitale e degli eventi al centro della Sala Eventi 4. Marted\u00ec 28 agosto 2018, a partire dalle ore 19:15, visitatori ed espositori, personalit\u00e0 del settore e celebrit\u00e0 si incontreranno per uno scambio informale e un networking in un'atmosfera rilassata e di festa. La band dal vivo ELIJAH scuoter\u00e0 il palco prima che la star DJ MR.DA-NOS faccia ballare la sala. Angoli gastronomici alla moda, bevande fresche e numerosi punti di intrattenimento in mezzo agli stand rendono la festa perfetta.<\/p>\n

I biglietti per tutti gli eventi di SuisseEMEX'18 sono disponibili nel negozio di biglietti online: http:\/\/www.suisse-emex.ch\/tickets<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u00abDie SuisseEMEX ist wie ein Schweizer Taschenmesser f\u00fcr das Marketing der Zukunft\u00bb, erkl\u00e4rt die Veranstalterin Ewa Ming, Gesch\u00e4ftsf\u00fchrerin EMEX Management GmbH und ist stolz auf das hochkar\u00e4tige Event- und Kongressprogramm. Mit rund 500 namhaften Ausstellern, Partnern und Meinungsbildnern aus dem In- und Ausland und einem breiten Referate- & Weiterbildungsangebot mit \u00fcber 100 Speakern auf verschiedenen […]<\/p>\n","protected":false},"author":4,"featured_media":4011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"SuisseEMEX'18","_yoast_wpseo_metadesc":"Am 28. & 29. 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