{"id":40295,"date":"2025-09-02T14:52:27","date_gmt":"2025-09-02T12:52:27","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=238786"},"modified":"2025-09-03T13:28:34","modified_gmt":"2025-09-03T11:28:34","slug":"studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/","title":{"rendered":"Studio di Omnicom Media Group: la sponsorizzazione dell'Euro delle donne ha avuto un impatto"},"content":{"rendered":"
\"\"\r\n
\"La domanda era: \"Qual \u00e8 il tuo atteggiamento nei confronti della sponsorizzazione degli eventi sportivi? Nel corso di Women's Euro, l'accettazione della sponsorizzazione ha continuato a crescere ed \u00e8 aumentata del 12% nella seconda ondata del sondaggio.<\/figcaption>\r\n<\/figure>\r\n

Uno studio di Omnicom Media Group Svizzera dimostra che la sponsorizzazione nell'ambito dell'Eurowurd \u00e8 stata ben accolta dai tifosi. L'accettazione \u00e8 aumentata durante il torneo, cos\u00ec come la disponibilit\u00e0 ad acquistare i prodotti degli sponsor. I gruppi target giovani si sono dimostrati particolarmente entusiasti: il 75% ha condiviso contenuti o parlato con altri degli Europei.<\/p>\r\n

\"La sponsorizzazione non \u00e8 un successo sicuro\", afferma Michael Selz, Omnicom Media Group. \"L'effetto si manifesta solo quando le campagne di accompagnamento rafforzano l'impegno\". \u00c8 sorprendente che le associazioni sportive popolari funzionino meglio delle narrazioni di prestazioni pure in alcuni gruppi target.<\/p>\r\n

Conclusione secondo Omnicom Media Group: Euro 2025 femminile ha confermato che la sponsorizzazione \u00e8 uno strumento potente, a condizione che i marchi combinino la portata con un'attivazione intelligente.<\/p>","protected":false},"excerpt":{"rendered":"

Secondo uno studio di Omnicom Media Group Svizzera, UEFA Women's Euro 2025 non \u00e8 stato solo un festival del calcio, ma anche un successo pubblicitario. 657.291 tifosi negli stadi (capacit\u00e0 di 99 %) e 2,75 milioni di spettatori televisivi hanno reso il torneo un successo in termini di portata.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Women\u2019s Euro","_yoast_wpseo_metadesc":"Die UEFA Women\u2019s Euro 2025 war laut einer Studie der Omnicom Media Group Schweiz nicht nur ein Fussballfest, sondern auch ein Werbeerfolg.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,4968,2896,2897],"class_list":["post-40295","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-omnicom-media-group","tag-sponsoring","tag-sport"],"acf":[],"yoast_head":"\nStudie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt - 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