{"id":40373,"date":"2025-09-04T20:05:48","date_gmt":"2025-09-04T18:05:48","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=239073"},"modified":"2025-09-05T08:19:09","modified_gmt":"2025-09-05T06:19:09","slug":"goldregen-fuer-die-out-of-home-branche-an-der-woohw","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-09-04\/goldregen-fuer-die-out-of-home-branche-an-der-woohw\/","title":{"rendered":"Una pioggia d'oro per il settore out-of-home al WOOHW!"},"content":{"rendered":"
\"\"\r\n
Bigna Silberschmidt, Christian Br\u00e4ndle, Clelia Kanai, CHI-Long Trieu, Markus Ehrle<\/figcaption>\r\n<\/figure>\r\n

Gli Swiss Out of Home Awards 2025 premiano le campagne Out of Home pi\u00f9 creative della Svizzera. Solidar Suisse con la campagna d'immagine \"Inequality\" (categoria \"Public Service\"), Denner con \"Spar dir den Rest.\" (categoria \"Commercial National\"), Hiltl con la \"Mother's Day Campaign\" (categoria \"Commercial Local & Regional\") e EWZ con la \"Energy Campaign 2025\" (categoria \"Digital Out of Home\") hanno vinto l'oro, mentre il Museum f\u00fcr Gestaltung Z\u00fcrich ha vinto sia l'oro nella categoria \"Culture\" sia il premio principale \"Campaign of the Year\" con \"Japanese Graphics Today\". Le campagne premiate mostrano le diverse aree di applicazione degli Out of Home Media: Dal servizio pubblico alla pubblicit\u00e0 locale e nazionale, fino alle realizzazioni digitali e culturali.<\/p>\r\n

154 opere presentate<\/h3>\r\n

Il 4 settembre 2025, una giuria di alto livello composta da 14 esperti del mondo della pubblicit\u00e0, della cultura e del design ha selezionato il vincitore in occasione del WOOHW! serata di premiazione<\/strong> Presso la StageOne Event & Convention Hall di Zurigo, sono state annunciate le 15 campagne vincitrici dello \"Swiss Out of Home Award\", il pi\u00f9 grande concorso creativo per la pubblicit\u00e0 analogica, digitale e innovativa in esterna, e sono stati assegnati i premi in oro, argento e bronzo. In totale sono stati presentati 154 lavori, 27 dei quali sono stati nominati dalla giuria. La cerimonia di premiazione si \u00e8 svolta nell'ambito dell'evento di settore WOOHW!, organizzato dall'Associazione svizzera della pubblicit\u00e0 esterna (AWS) e sostenuto da APG|SGA, Goldbach Neo e Horizon.\u00a0<\/strong><\/p>\r\n

Programma di supporto con keynote, podio e festa di premiazione<\/strong><\/h3>\r\n

L'evento di settore WOOHW! \u00e8 stato preceduto dalla conferenza. La sezione specialistica \u00e8 iniziata nel tardo pomeriggio con i discorsi di grande impatto del Prof. Dr. Errichiello (sociologo del marchio e consulente) e di Regula B\u00fchrer Fecker (due volte \"Advertiser of the Year\" e proprietaria di La Strat\u00e9giste). I successivi interventi si sono concentrati su credibilit\u00e0, atteggiamento, fiducia e attenzione nella gestione di successo del marchio. Oltre ai due relatori principali, i relatori erano Nathalie Forrer (responsabile marketing di Lidl Svizzera) e Christian-Kumar Meier (responsabile della trasformazione e membro del team di gestione di mediatonic). La vivace discussione \u00e8 stata moderata da Anna Kohler (caporedattore e direttore giornalistico di m&k Das Magazin f\u00fcr Markt und Kommunikation).<\/p>\r\n

L'intero evento WOOHW! \u00e8 stato condotto da Bigna Silberschmidt (presentatrice e giornalista). Sponsor come Setaprint AG, Richnerstutz AG, Burri Public Elements AG e Media Focus hanno fornito i momenti salienti con le loro presentazioni. Il suono della cena e della festa \u00e8 stato assicurato da \"sax o' conga\" con la cantante Tanja Dankner. Gli oltre 300 invitati hanno festeggiato in allegria fino a tarda sera.<\/p>\r\n

I vincitori<\/h3>\r\n

\"\"<\/p>\r\n

Campagna dell'anno e Cultura d'oro: Museum f\u00fcr Gestaltung
\r\n\"\"<\/h3>\r\n

Oro commerciale nazionale: Denner<\/strong><\/h3>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

 <\/p>\r\n

Oro locale e regionale: Hiltl AG<\/strong><\/h3>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

 <\/p>\r\n

Servizio pubblico d'oro: Solidar Suisse<\/strong><\/h3>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

 <\/p>\r\n

\r\n
\r\n

Oro DOOH: EWZ<\/p>\r\n

 <\/p>\r\n\"\"<\/a> \"\"<\/a> \"\"<\/a>\r\n

 <\/p>\r\n<\/header>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Solidar Suisse, Denner, Hiltl & EWZ vincono l'oro, il Museum f\u00fcr Gestaltung Z\u00fcrich vince la \"Campagna dell'anno\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Out of Home","_yoast_wpseo_metadesc":"Swiss Out of Home Awards 2025: Solidar Suisse, Denner, Hiltl, EWZ gewinnen Gold, Museum f\u00fcr Gestaltung Z\u00fcrich gewinnt \u00abCampaign of the Year\u00bb.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,5523],"class_list":["post-40373","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-dooh-award"],"acf":[],"yoast_head":"\nGoldregen f\u00fcr die Out-of-Home-Branche an der WOOHW! - Organisator<\/title>\n<meta name=\"description\" content=\"Swiss Out of Home Awards 2025: Solidar Suisse, Denner, Hiltl, EWZ gewinnen Gold, Museum f\u00fcr Gestaltung Z\u00fcrich gewinnt \u00abCampaign of the Year\u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-09-04\/goldregen-fuer-die-out-of-home-branche-an-der-woohw\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldregen f\u00fcr die Out-of-Home-Branche an der WOOHW! 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