{"id":40925,"date":"2025-10-07T09:53:35","date_gmt":"2025-10-07T07:53:35","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=242414"},"modified":"2025-10-06T10:23:59","modified_gmt":"2025-10-06T08:23:59","slug":"twint-mitbegruender-michael-huegli-wird-head-of-marketing-von-comparis","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-10-07\/twint-mitbegruender-michael-huegli-wird-head-of-marketing-von-comparis\/","title":{"rendered":"Il cofondatore di Twint Michael H\u00fcgli diventa responsabile marketing di Comparis"},"content":{"rendered":"<p data-start=\"329\" data-end=\"646\"><img class=\"alignnone size-full wp-image-242415\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/huegli_comparis.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/huegli_comparis.png 1200w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/huegli_comparis-600x450.png 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/huegli_comparis-1024x768.png 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/huegli_comparis-768x576.png 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/huegli_comparis-16x12.png 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/huegli_comparis-233x175.png 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/huegli_comparis-467x350.png 467w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/huegli_comparis-1000x750.png 1000w\" alt=\"\" width=\"1200\" height=\"900\" \/>H\u00fcgli \u00e8 cofondatore del sistema di pagamento digitale Twint e attualmente gestisce la filiale Buildigo AG della Mobiliare, una piattaforma per la ricerca di artigiani. Grazie alla sua esperienza nello sviluppo di prodotti digitali e nel marketing, guider\u00e0 l'ulteriore sviluppo di Comparis nell'era dell'intelligenza artificiale generativa.<\/p>\r\n<p data-start=\"648\" data-end=\"791\">\"Michael H\u00fcgli ha ottimi requisiti per aumentare ancora una volta in modo significativo i vantaggi per gli utenti\", afferma Ingo Kopido, CEO di Comparis.<\/p>\r\n<p data-start=\"793\" data-end=\"1198\">Con oltre 80 milioni di visite all'anno, Comparis \u00e8 uno dei siti web svizzeri pi\u00f9 utilizzati. Oltre alla tradizionale attivit\u00e0 di comparazione di assicurazioni sanitarie e assicurazioni, l'azienda gestisce anche il pi\u00f9 grande portale immobiliare della Svizzera. Sin dalla sua fondazione nel 1996 da parte di Richard Eisler, Comparis si \u00e8 concentrata sulla trasparenza del mercato per aiutare i consumatori a prendere decisioni.<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Il Gruppo Comparis sta ampliando il proprio team di gestione: dal 1\u00b0 novembre 2025, Michael H\u00fcgli assumer\u00e0 la nuova posizione di responsabile marketing del servizio di comparazione online svizzero.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Michael H\u00fcgli","_yoast_wpseo_metadesc":"Ab 1. November 2025 \u00fcbernimmt Michael H\u00fcgli die neu geschaffene Position als Head of Marketing bei Comparis.","articlekey":"","footnotes":""},"categories":[29],"tags":[5543,2853,4343,3311],"class_list":["post-40925","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-comparis","tag-jobchange","tag-markom","tag-twint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twint-Mitbegr\u00fcnder Michael H\u00fcgli wird Head of Marketing von Comparis - Organisator<\/title>\n<meta name=\"description\" content=\"Ab 1. 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