{"id":41155,"date":"2025-10-19T01:42:43","date_gmt":"2025-10-18T23:42:43","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=243895"},"modified":"2025-10-20T08:26:28","modified_gmt":"2025-10-20T06:26:28","slug":"creator-economy-trifft-ki-avantgarde-insights-von-der-creator-brand-convention","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-10-19\/creator-economy-trifft-ki-avantgarde-insights-von-der-creator-brand-convention\/","title":{"rendered":"L'economia dei creatori incontra l'avanguardia dell'AI: spunti dalla Creator &amp; Brand Convention"},"content":{"rendered":"<p><iframe title=\"L&#039;economia dei creatori incontra l&#039;avanguardia dell&#039;AI: spunti dalla Creator &amp; Brand Convention\" src=\"https:\/\/www.youtube.com\/embed\/PJS60NKvU0k?feature=oembed\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p>La Creator &amp; Brand Convention di quest'anno \u00e8 stata, senza dubbio, incentrata sull'intelligenza artificiale (AI). L'evento, considerato il pi\u00f9 grande appuntamento svizzero di business e intrattenimento per creatori, marchi e comunit\u00e0, ha offerto un ricco programma. Il video di m&amp;k ripercorre l'atmosfera del pomeriggio: vibrante e stimolante. La convention ha fatto da preludio a un'intera giornata dedicata all'industria dei creatori, che si \u00e8 conclusa in serata nel grande <strong data-start=\"1176\" data-end=\"1213\">Serata di premiazione Smile Swiss Influence<\/strong> in cui sono stati premiati i migliori creatori del Paese.<\/p>\r\n<h3 data-start=\"1288\" data-end=\"1354\">AI in focus: visionari e la nuova era della creazione di contenuti<\/h3>\r\n<p data-start=\"1355\" data-end=\"1756\">Il predominio dell'IA si \u00e8 riflesso nel lancio del programma <strong data-start=\"1412\" data-end=\"1435\">Premio AI Media 2025<\/strong> riflesso. Inserito nella piattaforma del SSIA Smile Swiss Influence Award, il premio si propone come vetrina e interfaccia tra l'avanguardia creativa e l'industria pubblicitaria e dei media. L'obiettivo \u00e8 promuovere contenuti pionieristici generati dall'intelligenza artificiale, con particolare attenzione alla qualit\u00e0, alla responsabilit\u00e0 e all'innovazione.<\/p>\r\n<p data-start=\"1758\" data-end=\"2277\">Il momento clou del pomeriggio \u00e8 stata la presentazione di <strong data-start=\"1814\" data-end=\"1831\">Mark Wachholz<\/strong>, regista e sceneggiatore di AI, il cui video saggio <em data-start=\"1892\" data-end=\"1921\">\"Il cinema che non c'\u00e8 mai stato<\/em> ha vinto il primo premio nella categoria Narrativa. Il suo lavoro \u00e8 stato creato interamente con l'intelligenza artificiale, dalle immagini alla musica, dalla voce alla sceneggiatura. Wachholz, che ha acquisito le conoscenze da autodidatta, ha descritto il processo come <em data-start=\"2152\" data-end=\"2165\">Creazione di IA<\/em>L'intelligenza artificiale partecipa attivamente al processo di brainstorming e la sua indipendenza fa parte dell'esperimento creativo.<\/p>\r\n<p><iframe title=\"Il cinema che non c&#039;\u00e8 mai stato (2025) | 4K AI Video Essay\" src=\"https:\/\/www.youtube.com\/embed\/dfludfofQGw?feature=oembed\" width=\"768\" height=\"432\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<p data-start=\"2279\" data-end=\"2760\">La produzione \u00e8 durata circa una settimana. Wachholz ha utilizzato numerosi strumenti in una sorta di \"sinfonia\", poich\u00e9 nessun singolo strumento poteva fare tutto. Ha utilizzato Midjourney (immagini), Klingen, Runway e Hun (AI video), 11 Labs (voce), ChatBT (sceneggiatura) e Judio (musica). Per lui, l'IA \u00e8 un modo per portare le idee direttamente dalla mente al prodotto finito - senza custodi. Vede dei limiti in termini di controllabilit\u00e0, poich\u00e9 l'IA spesso contribuisce con i propri impulsi - per Wachholz una caratteristica dell'IA. <em data-start=\"2738\" data-end=\"2757\">Spazio di creazione dell'IA<\/em>.<\/p>\r\n<h3 data-start=\"2767\" data-end=\"2828\">Strategie di contenuto ed efficienza nell'economia dei creatori<\/h3>\r\n<p data-start=\"2829\" data-end=\"3053\">Nonostante il clamore suscitato dall'IA, i temi classici restano presenti, in particolare <strong data-start=\"2892\" data-end=\"2905\">Efficienza<\/strong> e <strong data-start=\"2910\" data-end=\"2927\">Autenticit\u00e0<\/strong>. Una tendenza in atto rimane quella dei contenuti autentici e personalizzati, anche se il passaggio ai contenuti artificiali dell'intelligenza artificiale sta diventando sempre pi\u00f9 visibile.<\/p>\r\n<p data-start=\"3055\" data-end=\"3405\"><strong data-start=\"3055\" data-end=\"3071\">Timo W\u00e4schle<\/strong>pluripremiato esperto di storytelling, ha mostrato nella sua masterclass <em data-start=\"3144\" data-end=\"3226\">\"Dalla mia prima Sony al pioniere dello Storyworld - Efficienza, emozione e intelligenza artificiale nei contenuti\".<\/em>come lo storytelling, l'emozione e l'intelligenza artificiale possano essere combinati per formare una triade efficiente. La sua conclusione: se si vuole aumentare la visibilit\u00e0, bisogna pensare insieme a emozioni e tecnologia.<\/p>\r\n<figure id=\"attachment_243902\" class=\"wp-caption alignnone\" style=\"width: 1300px;\" aria-describedby=\"caption-attachment-243902\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-scaled.jpg\"><img class=\"size-full wp-image-243902\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-scaled.jpg\" sizes=\"(max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-scaled.jpg 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-600x338.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-1024x576.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-768x432.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-1536x864.jpg 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-2048x1152.jpg 2048w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-18x10.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-311x175.jpg 311w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-622x350.jpg 622w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7903-1000x563.jpg 1000w\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a>\r\n<figcaption id=\"caption-attachment-243902\" class=\"wp-caption-text\">Timo W\u00e4schle<\/figcaption>\r\n<\/figure>\r\n<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-scaled.jpg\"><img class=\"alignnone size-full wp-image-243903\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-scaled.jpg\" sizes=\"(max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-scaled.jpg 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-600x338.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-1024x576.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-768x432.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-1536x864.jpg 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-2048x1152.jpg 2048w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-18x10.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-311x175.jpg 311w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-622x350.jpg 622w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7892-1000x563.jpg 1000w\" alt=\"\" width=\"1400\" height=\"788\" \/><\/a><\/p>\r\n<p data-start=\"3407\" data-end=\"3568\"><strong data-start=\"3407\" data-end=\"3435\">Romina Menzel da TikTok<\/strong> ha sottolineato che i marchi devono diventare parte della comunit\u00e0 nell'era dei creatori, perch\u00e9 TikTok prospera sulla creativit\u00e0 dei suoi utenti.<\/p>\r\n<h3 data-start=\"3575\" data-end=\"3642\">Marchi e collaborazioni: Interazione, strategia e bagno<\/h3>\r\n<p data-start=\"3643\" data-end=\"3800\">La convention \u00e8 stata un palcoscenico per nuove connessioni tra marchi e creatori, con il supporto di partner come <strong data-start=\"3757\" data-end=\"3781\">Assicurazione SMILE<\/strong> e <strong data-start=\"3786\" data-end=\"3797\">Samsung<\/strong>.<\/p>\r\n<p data-start=\"3802\" data-end=\"4141\">Samsung ha dimostrato come la tecnologia possa migliorare la creativit\u00e0, dall'editing con AI alla fotografia notturna. <strong data-start=\"3915\" data-end=\"3930\">Pekka Blanc<\/strong>Senior Marketing Manager Switzerland, ha descritto la convention e lo Smile Influencer Award come una forte piattaforma per il marchio, ma ha osservato che difficilmente \u00e8 stato possibile generare lead diretti con i creatori.<\/p>\r\n<p data-start=\"3802\" data-end=\"4141\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-scaled.jpg\"><img class=\"alignnone size-full wp-image-243904\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-scaled.jpg\" sizes=\"(max-width: 1400px) 100vw, 1400px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-scaled.jpg 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-600x338.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-1024x576.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-768x432.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-1536x864.jpg 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-2048x1152.jpg 2048w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-18x10.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-311x175.jpg 311w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-622x350.jpg 622w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7874-1000x563.jpg 1000w\" alt=\"\" width=\"1400\" height=\"788\" \/><\/a><\/p>\r\n<p data-start=\"4143\" data-end=\"4501\">Un forte esempio pratico \u00e8 stato fornito da <strong data-start=\"4180\" data-end=\"4196\">SPAR Svizzera<\/strong> (Schirin F\u00e4ssler, Marketing) e <strong data-start=\"4230\" data-end=\"4247\">Equipe One AG<\/strong> (Siria Berli, cofondatrice e CEO). Entrambi hanno spiegato che TikTok porta loro principalmente una portata nei gruppi target pi\u00f9 giovani - non soprattutto le vendite, ma la consapevolezza del marchio. L'obiettivo \u00e8 quello di radicare SPAR come parte integrante del commercio al dettaglio svizzero.<\/p>\r\n<figure id=\"attachment_243900\" class=\"wp-caption alignnone\" style=\"width: 1300px;\" aria-describedby=\"caption-attachment-243900\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-scaled.jpg\"><img class=\"size-full wp-image-243900\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-scaled.jpg\" sizes=\"(max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-scaled.jpg 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-600x338.jpg 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-1024x576.jpg 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-768x432.jpg 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-1536x864.jpg 1536w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-2048x1152.jpg 2048w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-18x10.jpg 18w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-311x175.jpg 311w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-622x350.jpg 622w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/IMG_7888-1000x563.jpg 1000w\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a>\r\n<figcaption id=\"caption-attachment-243900\" class=\"wp-caption-text\">Siria Berli, cofondatrice e CEO di Equipe One AG (a sinistra) e Schirin F\u00e4ssler di SPAR Svizzera hanno parlato di misure di social media con gli influencer<\/figcaption>\r\n<\/figure>\r\n<p data-start=\"4503\" data-end=\"4995\">La sensazione \u00e8 stata causata da <strong data-start=\"4523\" data-end=\"4533\">Weleda<\/strong> con una campagna interattiva: il marchio ha messo in scena le sue nuove gocce Booster in una vasca da bagno in cui gli ospiti potevano prendere posto. <strong data-start=\"4667\" data-end=\"4698\">m&amp;k editore Beat H\u00fcrlimann<\/strong> non si \u00e8 lasciata sfuggire l'occasione di fare un tuffo entusiasmante nella folla degli influencer e ha spontaneamente condotto un'intervista con <strong data-start=\"4778\" data-end=\"4808\">Elisabeth Acket di Weleda<\/strong> - direttamente dal bagno. Weleda utilizza gli influencer in modo strategico per aumentare la consapevolezza e ha collaborato, tra gli altri, con <strong data-start=\"4929\" data-end=\"4956\">B dei ragazzi dell'ascensore<\/strong> per la campagna per le nuove gocce.<\/p>\r\n<figure id=\"attachment_243905\" class=\"wp-caption alignnone\" style=\"width: 1300px;\" aria-describedby=\"caption-attachment-243905\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-scaled.png\"><img class=\"size-full wp-image-243905\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-scaled.png\" sizes=\"(max-width: 1300px) 100vw, 1300px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-scaled.png 1300w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-600x450.png 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-1024x768.png 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-768x576.png 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-16x12.png 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-233x175.png 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-467x350.png 467w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/Beitragscover-43-96-1000x750.png 1000w\" alt=\"\" width=\"1300\" height=\"975\" \/><\/a>\r\n<figcaption id=\"caption-attachment-243905\" class=\"wp-caption-text\">Il redattore di m&amp;k Beat H\u00fcrlimann in un'intervista con Elisabeth Acket di Weleda<\/figcaption>\r\n<\/figure>\r\n<p data-start=\"4997\" data-end=\"5296\">Una visione approfondita della cooperazione sostenibile \u00e8 stata fornita da <strong data-start=\"5055\" data-end=\"5071\">Tamara Gl\u00fcck<\/strong> (GL\u00dcCK Influencer Management &amp; Consulting) e <strong data-start=\"5119\" data-end=\"5137\">Loris Zimmerli<\/strong>. Hanno dimostrato come da un accordo nascano vere e proprie partnership, attraverso una comunicazione chiara e un equilibrio tra esigenze di mercato e libert\u00e0 creativa.<\/p>\r\n<h3 data-start=\"334\" data-end=\"382\">Istituzioni pubbliche nello Spazio del Creatore<\/h3>\r\n<p data-start=\"383\" data-end=\"764\">Anche il settore pubblico era presente alla convention, segno che il Creator Space \u00e8 da tempo rilevante per la societ\u00e0 nel suo complesso. Un accento inaspettatamente eccitante \u00e8 stato posto da <strong data-start=\"571\" data-end=\"588\">Martin Kaiser<\/strong>, giudice avvocato di stato maggiore dell'Esercito svizzero. L'esercito ha mostrato non solo la sua presenza all'evento, ma anche il suo equipaggiamento, tra cui un drone, che ha attirato l'interesse di molti ospiti.<\/p>\r\n<p data-start=\"766\" data-end=\"1096\">Nel suo intervento, Kaiser ha sottolineato quanto possa essere formativo il periodo del servizio militare: L'et\u00e0 in cui i giovani prestano servizio \u00e8 cruciale per lo sviluppo personale e il senso di responsabilit\u00e0. Secondo Kaiser, le 20 settimane di servizio militare non dovrebbero essere viste come tempo perso, ma come una lezione di vita.<\/p>\r\n<h3 data-start=\"5303\" data-end=\"5374\">Summit dell'economia creativa: la serata di premiazione di Smile Swiss Influence<\/h3>\r\n<p data-start=\"5375\" data-end=\"5531\">Quando le luci si spengono e il palcoscenico si illumina, inizia il gran finale: il <strong data-start=\"5453\" data-end=\"5490\">Serata di premiazione Smile Swiss Influence<\/strong> - la notte degli Oscar dell'economia creatrice.<\/p>\r\n<p data-start=\"5533\" data-end=\"6056\">Lo show ha premiato i migliori e pi\u00f9 influenti creatori del Paese e ha rispecchiato la diversit\u00e0 della scena influencer svizzera. <strong data-start=\"5674\" data-end=\"5692\">Younes Saggara<\/strong>noto per il suo contenuto di stile di vita finemente osservato, ha vinto il premio <strong data-start=\"5761\" data-end=\"5797\">Premio Smile Swiss Influence 2025<\/strong> come <em data-start=\"5802\" data-end=\"5826\">Influencer dell'anno<\/em>. Nella categoria <em data-start=\"5845\" data-end=\"5855\">Nuovo arrivato<\/em> si \u00e8 seduto <strong data-start=\"5868\" data-end=\"5887\">Nathalie Schmid<\/strong> con il suo inconfondibile mix di moda, mentalit\u00e0 e autenticit\u00e0. Il <em data-start=\"5962\" data-end=\"5983\">Premio per l'intrattenimento<\/em> recuperato <strong data-start=\"5990\" data-end=\"6007\">Zeki Bulgurcu<\/strong>che raggiunge milioni di persone con umorismo e attitudine.<\/p>\r\n<p data-start=\"5533\" data-end=\"6056\"><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward.png\"><img class=\"alignnone size-full wp-image-243875\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward.png 1200w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-600x450.png 600w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-1024x768.png 1024w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-768x576.png 768w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-16x12.png 16w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-233x175.png 233w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-467x350.png 467w, https:\/\/www.markt-kom.com\/wp-content\/uploads\/2025\/10\/inflaward-1000x750.png 1000w\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a><\/p>\r\n<p data-start=\"6058\" data-end=\"6307\">Anche i temi della sostenibilit\u00e0 e dello scopo hanno trovato spazio: <strong data-start=\"6121\" data-end=\"6135\">Nina Burri<\/strong> ha ricevuto il <em data-start=\"6148\" data-end=\"6169\">Premio per l'impatto sociale<\/em> per il loro impegno a favore della salute mentale, mentre <strong data-start=\"6225\" data-end=\"6247\">Il giramondo svizzero<\/strong> \u00e8 stato premiato per i suoi contenuti sul turismo consapevole.<\/p>\r\n<p data-start=\"6309\" data-end=\"6550\">Incorporando il <strong data-start=\"6334\" data-end=\"6352\">Premio AI Media<\/strong> la serata di premiazione \u00e8 diventata anche un ponte tra la cultura dei creatori e l'arte dell'AI, un segnale del fatto che il panorama svizzero degli influencer non \u00e8 solo divertente, ma anche stimolante e lungimirante.<\/p>\r\n<p data-start=\"6552\" data-end=\"6874\">Complessivamente, la combinazione di convention e serata di premiazione ha attirato oltre <strong data-start=\"6618\" data-end=\"6632\">3000 ospiti<\/strong> su. Il format ha confermato la sua fama di palcoscenico pi\u00f9 importante della Svizzera, dove si incontrano le menti pi\u00f9 brillanti e le idee pi\u00f9 audaci dell'economia creativa, dai primi battiti del pomeriggio agli ultimi applausi della notte.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il nostro servizio multimediale m&amp;k sulla Creator &amp; Brand Convention cattura l'energia di un pomeriggio in cui AI, creativit\u00e0 e comunit\u00e0 si fondono in una nuova forza creativa.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Creator Economy","_yoast_wpseo_metadesc":"Unser Bericht f\u00e4ngt die Energie eines Nachmittags ein, an dem KI, Kreativit\u00e4t und Community zu einer neuen Schaffenskraft verschmelzen.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,5424],"class_list":["post-41155","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-smile-swiss-influence-award"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creator Economy trifft KI-Avantgarde: Insights von der Creator &amp; 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