{"id":41705,"date":"2025-11-03T09:41:05","date_gmt":"2025-11-03T08:41:05","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=245011"},"modified":"2025-11-03T11:08:48","modified_gmt":"2025-11-03T10:08:48","slug":"menschliches-verstaendnis-in-der-werbewelt-contextual-targeting-mit-psychografischen-insights","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-11-03\/menschliches-verstaendnis-in-der-werbewelt-contextual-targeting-mit-psychografischen-insights\/","title":{"rendered":"Comprensione umana nel mondo della pubblicit\u00e0: targeting contestuale con approfondimenti psicografici"},"content":{"rendered":"
\r\n
\"\"\r\n
J\u00fcrg Vogelsang<\/figcaption>\r\n<\/figure>\r\n

Adform, la piattaforma di media buying pi\u00f9 potente e sicura, e la societ\u00e0 AdTech True Relevance, fornitrice di soluzioni di targeting contestuale psicografico, hanno avviato una partnership tecnologica. Per la prima volta, il targeting contestuale psicografico pu\u00f2 essere prenotato come opzione di targeting standardizzata e personalizzabile per le campagne attraverso la piattaforma Adform.<\/p>\r\n

Le agenzie e gli inserzionisti hanno cos\u00ec a disposizione segmenti di dati di nuova generazione per la gestione di campagne programmatiche display, moving image e mobile - scalabili, cookieless, psicograficamente precisi e attenti alla privacy.<\/p>\r\n

In futuro, gli inserzionisti potranno accedere ad ampi dati psicografici attraverso la partnership, per rivolgersi a gruppi target rilevanti in modo personalizzato. Ci\u00f2 consentir\u00e0 di utilizzare in modo efficiente ed efficace il \u00abtraffico no-ID\u00bb precedentemente inutilizzato per le campagne. Si stima che il traffico no-ID rappresenti oggi pi\u00f9 della met\u00e0 di tutto il traffico, che pu\u00f2 essere affrontato in modo efficace con Psychographic Contextual.<\/p>\r\n

Comprende le motivazioni e gli atteggiamenti umani<\/h3>\r\n

L'intelligenza artificiale di True Relevance comprende le motivazioni e gli atteggiamenti umani trasmessi dai contenuti e utilizza questa comprensione per collegare con precisione le campagne con gli ambienti appropriati. Questa collaborazione \u00e8 particolarmente vantaggiosa per le agenzie e gli inserzionisti che cercano opzioni efficaci di targeting cookieless, nonch\u00e9 per gli editori che vogliono utilizzare in modo efficace il loro inventario non-ID.<\/p>\r\n

Alexander Wei\u00dfenfels, VP DACH di Adform, spiega: \u00abIntegrando True Relevance, stiamo arricchendo la nostra piattaforma con un approccio psicografico innovativo, supportato dall'intelligenza artificiale. Ci\u00f2 consente un targeting preciso e conforme alla privacy. La protezione dei dati \u00e8 oggi fondamentale e noi continuiamo a offrire alle agenzie e ai marchi nuove opportunit\u00e0 per realizzare campagne efficaci sul web aperto. Il nostro obiettivo \u00e8 coniugare l'eccellenza tecnologica con la responsabilit\u00e0\u00bb.\u00bb<\/p>\r\n

J\u00f6rg Vogelsang, Chief Growth Officer e Managing Partner di True Relevance, aggiunge: \u00abIl nostro obiettivo \u00e8 quello di offrire ai marchi una rilevanza completa. La nostra partnership con Adform rappresenta un approccio incentrato sulla privacy senza l'utilizzo di ID utente. Nel web aperto che sta cambiando, stiamo creando nuove opportunit\u00e0 derivando la rilevanza dai dati psicografici degli utenti\u201c. Nell'open web in continua evoluzione, creiamo nuove opportunit\u00e0 grazie all'analisi del contesto con informazioni psicografiche, non alla profilazione individuale. Gli sconvolgimenti del marketing online offrono l'opportunit\u00e0 di ridisegnare il sistema pubblicitario. Il futuro della pubblicit\u00e0 digitale risiede in una profonda comprensione dei contenuti, delle situazioni e delle motivazioni umane, che consente ai marchi di connettersi in modo pi\u00f9 forte con i loro gruppi target\".\u201c<\/p>\r\n<\/div>\r\n

\r\n

Adform \u00e8 la piattaforma di media buying pi\u00f9 potente e sicura al mondo. Da oltre 20 anni, Adform offre agli inserzionisti un servizio clienti impareggiabile e una tecnologia all'avanguardia. Grandi marchi, agenzie ed editori di tutto il mondo si affidano ad Adform per la loro pubblicit\u00e0 digitale.\u00a0 http:\/\/www.adform.com<\/a>.<\/p>\r\n

L'azienda di adtech True Relevance, fondata ad Amburgo nel 2024, utilizza le reti neurali per riportare il comportamento umano al centro della pubblicit\u00e0 digitale con l'aiuto dei dati: scalabile, senza cucine, psicograficamente preciso e attento alla privacy. L'approccio riconosce i driver del comportamento umano analizzando contenuti, marchi e gruppi target secondo modelli psicografici. Ulteriori informazioni sono disponibili all'indirizzo www.true-relevance.com<\/a><\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Adform e True Relevance stringono una partnership per il targeting contestuale psicografico.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Contextual Targeting","_yoast_wpseo_metadesc":"Adform und True Relevance schliessen Partnerschaft f\u00fcr psychografisches Contextual Targeting.","articlekey":"","footnotes":""},"categories":[29],"tags":[5653,5536,151,319,4343,5654],"class_list":["post-41705","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-adform","tag-big-picture","tag-digital","tag-kuenstliche-intelligenz","tag-markom","tag-true-relevance"],"acf":[],"yoast_head":"\nMenschliches Verst\u00e4ndnis in der Werbewelt: Contextual Targeting mit psychografischen Insights - Organisator<\/title>\n<meta name=\"description\" content=\"Adform und True Relevance schliessen Partnerschaft f\u00fcr psychografisches Contextual Targeting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-11-03\/menschliches-verstaendnis-in-der-werbewelt-contextual-targeting-mit-psychografischen-insights\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Menschliches Verst\u00e4ndnis in der Werbewelt: Contextual Targeting mit psychografischen Insights - 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