{"id":41707,"date":"2025-11-03T11:07:01","date_gmt":"2025-11-03T10:07:01","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=41707"},"modified":"2025-11-11T16:21:30","modified_gmt":"2025-11-11T15:21:30","slug":"forum-oe-2025-datengetriebene-nachhaltigkeit-im-fokus","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/sustainability\/2025-11-03\/forum-oe-2025-datengetriebene-nachhaltigkeit-im-fokus\/","title":{"rendered":"Forum \u00f6 2025: Focus sulla sostenibilit\u00e0 guidata dai dati"},"content":{"rendered":"
\"\"
Il dottor Alexis Katechakis durante il suo discorso programmatico. (Immagine: Thomas Berner)<\/figcaption><\/figure>\n

Per molte aziende, la sostenibilit\u00e0 non \u00e8 attualmente in cima alla lista delle priorit\u00e0: Le crisi geopolitiche e le incertezze economiche (dazi USA, stagnazione dei mercati nell'UE) dominano attualmente l'agenda pi\u00f9 degli aspetti ecologici. Questo \u00e8 stato evidente anche al Forum \u00f6 di quest'anno, organizzato da \u00f6bu, l'Associazione per le imprese sostenibili. Tuttavia, circa 180 partecipanti si sono riuniti ancora una volta il 30 ottobre 2025 per discutere di sostenibilit\u00e0 aziendale. Gli interventi e i workshop si sono concentrati questa volta su \u00abdati per il cervello e storie per il cuore\u00bb, come prometteva il programma della conferenza.<\/p>\n

La navicella spaziale Earth ha sbagliato strada<\/strong><\/h3>\n

Sono necessari fatti e dati per determinare se e come qualcosa sia \u00absostenibile\u00bb. Nel suo discorso programmatico, il dottor Alexis Katechakis della societ\u00e0 di consulenza Hilda \u00e8 stato in grado di fornirli al pubblico. Il biologo, oceanografo ed economista, che ha conseguito un dottorato, ha mostrato come stiamo viaggiando con la nostra \u00abastronave Terra\u00bb. E ha presentato alcuni dati sconfortanti: Sette dei nove confini planetari sono stati superati. Ci\u00f2 significa che abbiamo lasciato il \u00abporto sicuro\u00bb in queste aree, come il clima. Un ulteriore aumento della temperatura media di 1 \u00b0C nei prossimi 35 anni \u00abmetter\u00e0 in pericolo la vita di noi umani\u00bb, ha avvertito. \u00c8 quindi importante superare la polarizzazione sociale, la frammentazione globale e i disincentivi economici e attuare una trasformazione economica basata su modelli di business sostenibili.<\/p>\n

La pratica: ottenere un impatto con i dati<\/strong><\/h3>\n

Le modalit\u00e0 di attuazione nella pratica aziendale sono state discusse nelle successive sessioni di lavoro e nei workshop. Ad esempio, SQS ha presentato un modello pragmatico per le PMI per registrare e migliorare le prestazioni di sostenibilit\u00e0 sulla base dei sistemi di gestione ISO. In un altro workshop sono state evidenziate le opportunit\u00e0 e le strategie per un business positivo e resiliente dal punto di vista della natura, in particolare nel contesto degli obiettivi della Taskforce on Nature-related Financial Disclosures (TFND). Questa fornisce linee guida per l'identificazione, la valutazione, la gestione e la divulgazione dei rischi e delle opportunit\u00e0 legati alla natura. Tra gli altri argomenti trattati nelle sessioni di breakout figurano la gestione dei dati e dei rischi, la comunicazione e la collaborazione con gli stakeholder. Il risultato principale: la sostenibilit\u00e0 aziendale \u00e8 in gran parte basata sui dati. I dati raccolti e interpretati correttamente sono fondamentali per creare trasparenza e ricavare misure credibili.<\/p>\n

\"\"
Raccogliere dati: S\u00ec, ma con buon senso, \u00e8 il messaggio di Markus Daniel. (Immagine: Thomas Berner)<\/figcaption><\/figure>\n

Storie dietro i dati<\/strong><\/h3>\n

Markus Daniel, amministratore delegato di Menu and More AG, ha offerto una \u00abstoria per il cuore\u00bb nel suo discorso di chiusura. La sua azienda fornisce pasti equilibrati ai bambini negli asili e nelle scuole. Ha anche presentato alcune cifre: il 48% degli ordini di menu sono vegetariani, la sua azienda impiega 82 persone provenienti da 28 nazioni e il 48% del carrello della spesa porta un'etichetta di sostenibilit\u00e0. In totale vengono registrate 203 cifre chiave, che si riflettono nel rapporto annuale di sostenibilit\u00e0 di Menu and More. \u00abRaccogliere dati \u00e8 importante, ma sempre con buon senso\u00bb, afferma Markus Daniel. Solo quando le cifre, i dati e i fatti possono essere combinati con il cuore e la mente, il mondo rimarr\u00e0 un posto migliore. \u00abI dati generano impatto quando raccontano storie. Le storie ci rendono umani\u00bb. Questo voto ha riassunto perfettamente l'obiettivo della conferenza.<\/p>\n

Ulteriori informazioni: www.oebu.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u00abDati + storie = impatto\u00bb \u00e8 stato il tema del Forum \u00f6 di quest'anno, che si \u00e8 svolto a Zurigo il 30 ottobre 2025. In particolare, il tema \u00e8 stato quello di come la sostenibilit\u00e0 aziendale possa essere resa misurabile e tangibile.<\/p>","protected":false},"author":4,"featured_media":41708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Forum \u00f6 2025","_yoast_wpseo_metadesc":"\u00abData + Stories = Impact\u00bb: So lautete das Thema des Forum \u00f6 2025, der Jahreskonferenz des Verbands \u00f6bu vom 30. Oktober in Z\u00fcrich.","articlekey":"","footnotes":""},"categories":[580],"tags":[193,358,503],"class_list":["post-41707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustainability","tag-fachkongressfachmesse","tag-nachhaltige-wirtschaft","tag-verbaende"],"acf":[],"yoast_head":"\nForum \u00f6 2025: Datengetriebene Nachhaltigkeit im Fokus - Organisator<\/title>\n<meta name=\"description\" content=\"\u00abData + Stories = Impact\u00bb: So lautete das Thema des Forum \u00f6 2025, der Jahreskonferenz des Verbands \u00f6bu vom 30. 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