{"id":41945,"date":"2025-11-12T09:44:05","date_gmt":"2025-11-12T08:44:05","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=245719"},"modified":"2025-11-12T14:09:32","modified_gmt":"2025-11-12T13:09:32","slug":"employer-branding-von-sayhey-authentisches-storytelling-mit-faces-of-metro","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/human-resources\/2025-11-12\/employer-branding-von-sayhey-authentisches-storytelling-mit-faces-of-metro\/","title":{"rendered":"Employer branding da Sayhey: storytelling autentico con i \u00abVolti della Metro\u00bb.\u00bb"},"content":{"rendered":"<div data-olk-copy-source=\"MessageBody\">\r\n<div style=\"padding: 66.68% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Volti della metropolitana\" src=\"https:\/\/player.vimeo.com\/video\/1132737512?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\r\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\r\n<\/div>\r\n<div>Persone vere, storie vere, marchio vero: il film si concentra sui dipendenti di Metro Boutique, dagli apprendisti ai direttori dei negozi. Girato in un capannone industriale grezzo, il film crea un'estetica che unisce moda e autenticit\u00e0. \u00abFaces of Metro\u00bb combina voci oneste, energia palpabile e un linguaggio visivo moderno - crudo, elegante e con un tocco di fascino retr\u00f2.<\/div>\r\n<div>\u00abL'employer branding viene spesso confuso con la noiosa pubblicit\u00e0\u00bb, afferma Svenja Tschannen, direttore creativo di Sayhey, \u00abma si tratta di molto di pi\u00f9: oggi le persone vogliono sentire chi c'\u00e8 dietro un marchio e se ci si trovano bene. \u00c8 proprio per questo che l'employer branding \u00e8 cos\u00ec importante: mostra ci\u00f2 che un marchio rappresenta davvero, come pensa, come si sente, come funziona. Con \u00abFaces of Metro\u00bb abbiamo voluto catturare esattamente questa sensazione: genuina, vivace e tipicamente Metro Boutique\u00bb.\u00bb<\/div>\r\n<div>\u00a0<\/div>\r\n<h3><b>Coraggio, personalit\u00e0 e coesione<\/b><\/h3>\r\n<div>Il film mostra come pu\u00f2 apparire il moderno employer branding: audace, umano e di grande impatto visivo. Al posto della tipica estetica di reclutamento, vengono create immagini che trasmettono attitudine, diversit\u00e0 e coesione. \u00abPer noi era importante mostrare che Metro Boutique \u00e8 un luogo in cui le persone con personalit\u00e0 possono seguire la propria strada\u201c, afferma Kevin Brunner, Marketing Manager di Metro Boutique AG. \u00abI nostri dipendenti danno vita al marchio ed \u00e8 proprio questa la sensazione che volevamo trasmettere nel film: onesta, piena di energia e vicina alle persone\u00bb.\u00bb<\/div>\r\n<div>\u00a0<\/div>\r\n<div>Il video di branding Faces of Metro pu\u00f2 essere visualizzato sulla pagina delle carriere di Metro Boutique e sui canali dei social media.\r\n<hr \/>\r\n<p><strong>Responsabile presso Sayhey:<\/strong> Svenja Tschannen (direttore creativo). <strong>Responsabile presso Metro Boutique:<\/strong> Kevin Brunner (direttore marketing).<\/p>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Con il nuovo film sull'employer branding \u00abFaces of Metro\u00bb, l'agenzia Sayhey di Bienne, insieme a Metro Boutique, mostra come lo storytelling autentico funzioni oggi nell'employer branding.<\/p>","protected":false},"author":8,"featured_media":41952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Employer Branding","_yoast_wpseo_metadesc":"Die Agentur Sayhey und Metro Boutique zeigen, wie authentisches Storytelling im Employer Branding heute funktioniert.","articlekey":"","footnotes":""},"categories":[579],"tags":[172,254,4343,5675,5676],"class_list":["post-41945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-resources","tag-employer-branding","tag-hrm","tag-markom","tag-metro-boutique","tag-sayhey"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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