{"id":42315,"date":"2025-11-27T13:59:30","date_gmt":"2025-11-27T12:59:30","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=42315"},"modified":"2025-11-27T13:59:30","modified_gmt":"2025-11-27T12:59:30","slug":"immobilienmakler-sehen-2026-stabile-marktentwicklung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2025-11-27\/immobilienmakler-sehen-2026-stabile-marktentwicklung\/","title":{"rendered":"Gli agenti immobiliari prevedono uno sviluppo stabile del mercato nel 2026"},"content":{"rendered":"
\"\"
Mercoled\u00ec 12 novembre 2025, la Camera svizzera dei mediatori immobiliari (SMK) ha tenuto la sua convention presso la Zunfthaus zur Schmiden di Zurigo. (SMK\/Alessandro Della Bella)<\/figcaption><\/figure>\n

Il secondo grande sondaggio condotto dalla Camera Svizzera dei Mediatori (CSM) tra circa 130 professionisti immobiliari certificati mostra aspettative stabili. Mentre il 37% prevede un'espansione del mercato, il 58% si aspetta un andamento laterale senza grandi oscillazioni. Solo il 5% prevede un calo del volume di mercato.<\/p>\n

I venditori sopravvalutano il valore degli immobili<\/strong><\/h3>\n

Secondo il sondaggio, la sfida pi\u00f9 grande individuata dagli agenti immobiliari \u00e8 l'irrealistica consapevolezza dei prezzi da parte dei venditori. Molti proprietari comprenderebbero solo in parte le realt\u00e0 del mercato e si lascerebbero ingannare dai prezzi superlativi. Allo stesso tempo, cresce la consapevolezza che in questo contesto difficile la consulenza professionale sta diventando sempre pi\u00f9 importante.<\/p>\n

\"\"
Le sfide pi\u00f9 grandi per gli agenti immobiliari nel 2026. (Grafico: SMK)<\/figcaption><\/figure>\n

Il proprio sito web batte i portali immobiliari<\/strong><\/h3>\n

Per quanto riguarda il marketing, gli agenti immobiliari svizzeri di qualit\u00e0 puntano su un mix ibrido di attivit\u00e0 digitali e personali. Sorprendente: il proprio sito web e il passaparola sono in primo piano, mentre i portali immobiliari online sono secondari. Grazie all'intelligenza artificiale, il sito web sta acquisendo un'importanza sempre maggiore come strumento di marketing.<\/p>\n

IA in uso, ma investimenti moderati<\/strong><\/h3>\n

L'intelligenza artificiale si sta affermando sempre pi\u00f9 nel settore dell'intermediazione, soprattutto per la creazione di contenuti, l'elaborazione dei dati e le analisi di mercato. Tuttavia, oltre la met\u00e0 dei membri investe solo fino al 2% del fatturato in progetti di IA, mentre pi\u00f9 di un quarto non effettua alcun investimento. Ci\u00f2 riflette la valutazione ancora cauta dell'IA come motore di fatturato.<\/p>\n

Fonte: www.maklerkammer.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Un sondaggio condotto dalla Camera svizzera dei mediatori immobiliari mostra un cauto ottimismo per il 2026: il 37% dei mediatori certificati prevede una crescita, mentre il 58% si aspetta una situazione stabile. La sfida pi\u00f9 grande rimane rappresentata dalle aspettative di prezzo irrealistiche dei venditori.<\/p>","protected":false},"author":4,"featured_media":42316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Immobilienmakler","_yoast_wpseo_metadesc":"Eine Umfrage der Schweizerischen Maklerkammer zeigt verhaltenen Optimismus f\u00fcr 2026: 37 Prozent der Immobilienmakler erwarten Wachstum.","articlekey":"","footnotes":""},"categories":[28],"tags":[4777,487,503],"class_list":["post-42315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-immobilienbranche","tag-umfrage","tag-verbaende"],"acf":[],"yoast_head":"\nImmobilienmakler sehen 2026 stabile Marktentwicklung - Organisator<\/title>\n<meta name=\"description\" content=\"Eine Umfrage der Schweizerischen Maklerkammer zeigt verhaltenen Optimismus f\u00fcr 2026: 37 Prozent der Immobilienmakler erwarten Wachstum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2025-11-27\/immobilienmakler-sehen-2026-stabile-marktentwicklung\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Immobilienmakler sehen 2026 stabile Marktentwicklung\" \/>\n<meta property=\"og:description\" content=\"Eine Umfrage der Schweizerischen Maklerkammer zeigt verhaltenen Optimismus f\u00fcr 2026: 37 Prozent der Immobilienmakler erwarten Wachstum.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2025-11-27\/immobilienmakler-sehen-2026-stabile-marktentwicklung\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-27T12:59:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/11\/Immobilienmakler-sehen-2026-stabile-Marktentwicklung-1_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#Immobilienmakler sehen 2026 stabile #Marktentwicklung\" \/>\n<meta name=\"twitter:description\" content=\"Eine Umfrage der Schweizerischen #Maklerkammer zeigt verhaltenen Optimismus f\u00fcr 2026: 37 Prozent der #Immobilienmakler erwarten Wachstum.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2025\/11\/Immobilienmakler-sehen-2026-stabile-Marktentwicklung-1_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Immobilienmakler sehen 2026 stabile Marktentwicklung\",\"datePublished\":\"2025-11-27T12:59:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/\"},\"wordCount\":265,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/Immobilienmakler-sehen-2026-stabile-Marktentwicklung-1_Organisator.jpg\",\"keywords\":[\"Immobilienbranche\",\"Umfrage\",\"Verb\u00e4nde\"],\"articleSection\":[\"MANAGEMENT\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2025-11-27\\\/immobilienmakler-sehen-2026-stabile-marktentwicklung\\\/\",\"name\":\"Immobilienmakler sehen 2026 stabile Marktentwicklung - 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