{"id":42494,"date":"2025-12-02T17:34:08","date_gmt":"2025-12-02T16:34:08","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=247439"},"modified":"2025-12-03T09:17:42","modified_gmt":"2025-12-03T08:17:42","slug":"finger-weg-von-alkohol-am-steuer-stichhaltige-bfu-kampagne-von-ruf-lanz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-12-02\/finger-weg-von-alkohol-am-steuer-stichhaltige-bfu-kampagne-von-ruf-lanz\/","title":{"rendered":"Non guidare sotto l'effetto dell'alcol: efficace campagna dell'UPI di Ruf Lanz"},"content":{"rendered":"

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Sulle strade svizzere quasi 4 % di tutti gli automobilisti guidano sotto l'effetto dell'alcol. Di questi, 11 % guidano con un tasso alcolemico superiore al limite legale dello 0,5 per mille. \u00c8 quanto emerge dal \u00abRoadside Survey Alkohol\u00bb, un'indagine condotta dall'Ufficio prevenzione infortuni (UPI) sulla guida in stato di ebbrezza.<\/p>\r\n

Conclusione: l'alcol \u00e8 uno dei principali fattori di rischio per gli incidenti gravi. In un incidente grave su otto \u00e8 coinvolto l'alcol.<\/p>\r\n

Il BFU raccomanda quindi di non guidare dopo aver bevuto alcolici. Questo messaggio \u00e8 sottolineato in modo efficace dalla nuova campagna pubblicitaria di Ruf Lanz. I creativi presentano bicchieri da birra, da vino e da cocktail a forma di cactus spinosi di un verde tossico.<\/p>\r\n

Olivia Guler, responsabile della campagna presso l'UPI, commenta: \u00abRuf Lanz ha gi\u00e0 sintetizzato pi\u00f9 volte in modo conciso i risultati delle nostre ricerche sugli incidenti. Abbiamo trovato questa idea accattivante perch\u00e9 comunica il nostro messaggio in modo chiaro e incisivo. Dopotutto, i nostri manifesti sono affissi ai bordi delle strade e devono essere visti e compresi dalle automobili\u00bb.\u00bb<\/p>\r\n

La nuova campagna dell'UFIT sar\u00e0 lanciata a dicembre in tutte e tre le lingue nazionali. Su oltre 7000 cartelloni pubblicitari collocati lungo le strade di tutta la Svizzera.<\/p>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

 <\/p>\r\n

\r\n

Responsabile presso l'UFAC: <\/strong>J\u00fcrg Beutler (responsabile della comunicazione, membro della direzione), Franziska Hartmann (responsabile delle campagne), Olivia Guler (responsabile delle campagne), Patrizia Hertach (ricerca sul traffico stradale). Responsabile presso Ruf Lanz: <\/strong>Markus Ruf, Danielle Knecht-Lanz (direzione creativa), Mario Moosbrugger (direzione artistica), Markus Ruf (testo), Sherif Ademi (DTP), Gian Marco Juon (direzione consulenza), Tobias Stierli, Flaeck (CGI & Motion Design), Mario Moosbrugger (sound design).<\/p>","protected":false},"excerpt":{"rendered":"

Un incidente stradale grave su otto \u00e8 causato dall'alcol. Per questo motivo, l'UFIT lancia un monito con una campagna pubblicitaria di grande impatto realizzata da Ruf Lanz: non guidare dopo aver bevuto alcolici.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"BFU-Kampagne","_yoast_wpseo_metadesc":"Bei jedem achten schweren Verkehrsunfall ist Alkohol im Spiel. 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