{"id":42703,"date":"2025-12-11T07:25:15","date_gmt":"2025-12-11T06:25:15","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=247991"},"modified":"2025-12-11T08:48:33","modified_gmt":"2025-12-11T07:48:33","slug":"yougov-umfrage-sieben-von-zehn-spenden-fast-die-haelfte-arbeitet-freiwillig","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2025-12-11\/yougov-umfrage-sieben-von-zehn-spenden-fast-die-haelfte-arbeitet-freiwillig\/","title":{"rendered":"Sondaggio YouGov: sette persone su dieci fanno donazioni, quasi la met\u00e0 svolge attivit\u00e0 di volontariato"},"content":{"rendered":"

\"\"Le donazioni pi\u00f9 frequenti sono quelle destinate agli aiuti umanitari dopo le crisi (41%). Le donne sostengono queste cause umanitarie molto pi\u00f9 spesso degli uomini (47% contro 35%). Per la protezione della natura e dell'ambiente (40%), invece, gli uomini donano pi\u00f9 spesso della media (45% contro 36%). Seguono a pari merito le cause sociali (40%) e le organizzazioni sanitarie (36%). Si riscontrano differenze a livello regionale: nella Svizzera tedesca si dona pi\u00f9 spesso (68%).<\/span><\/p>\r\n

I valori personali come motivazione pi\u00f9 forte, ma non uguale per tutti<\/span><\/strong><\/h3>\r\n

La motivazione principale per una donazione sono i valori personali o le esperienze di vita (65%). A questo proposito si riscontrano differenze significative in base all'et\u00e0: mentre per tutti gli intervistati i valori personali sono chiaramente determinanti, questo fattore \u00e8 meno centrale per i giovani tra i 18 e i 29 anni (54%), ma comunque importante per circa la met\u00e0 di loro. Il legame emotivo (29%), la vicinanza al tema (24%) e i risultati visibili e misurabili (25%) seguono a distanza. A livello regionale, l'importanza della vicinanza \u00e8 particolarmente elevata in Ticino, dove il legame locale ha un peso maggiore nelle donazioni (40%).<\/span><\/p>\r\n

Perch\u00e9 alcuni non fanno donazioni<\/span><\/strong><\/h3>\r\n

Il motivo principale che spinge a non fare donazioni \u00e8 la mancanza di budget disponibile (36%). Questo riguarda soprattutto i giovani: nella fascia di et\u00e0 compresa tra i 18 e i 29 anni, la percentuale di chi non fa donazioni \u00e8 nettamente superiore rispetto a tutte le fasce di et\u00e0 pi\u00f9 avanzata. Altri ostacoli frequenti sono la mancanza di fiducia nelle organizzazioni senza scopo di lucro (27%) e l'incertezza sull'utilizzo dei fondi (26%).<\/span><\/p>\r\n

Per quanto riguarda la fiducia nelle organizzazioni, si riscontrano differenze regionali. Solo l'11% degli abitanti della Svizzera tedesca dichiara di non avere fiducia nelle organizzazioni ecclesiastiche, mentre nella Svizzera occidentale (23%) e in Ticino (22%) questa percentuale \u00e8 nettamente pi\u00f9 alta.<\/span><\/p>\r\n

\"\"<\/p>\r\n

Volontariato: quasi una persona su due svolge attivit\u00e0 di volontariato<\/span><\/strong><\/h3>\r\n

Quasi la met\u00e0 della popolazione svizzera ha svolto attivit\u00e0 di volontariato nell'ultimo anno (47%). Tra queste persone, l'attivit\u00e0 di volontariato \u00e8 particolarmente frequente nelle associazioni sportive (31%). Seguono le organizzazioni sociali (22%), le organizzazioni comunali e di quartiere (20%), le chiese, le associazioni ricreative e culturali (19% ciascuna).<\/span><\/p>\r\n

Nella Svizzera tedesca, il volontariato \u00e8 svolto con frequenza superiore alla media nelle organizzazioni ecclesiastiche (22% contro l'11% della Svizzera romanda e il 9% del Ticino).<\/span><\/p>\r\n

Motivazioni per il volontariato: la comunit\u00e0 \u00e8 pi\u00f9 forte delle donazioni<\/span><\/strong><\/h3>\r\n

Come nel caso delle donazioni, i valori personali e le esperienze di vita sono la motivazione principale (65%). Tuttavia, a differenza delle donazioni, nel volontariato il senso di comunit\u00e0 gioca un ruolo molto pi\u00f9 importante (45% contro il 24% delle donazioni). Il coinvolgimento personale (30%) \u00e8 significativo soprattutto per le persone della Svizzera occidentale (55%) e del Ticino (62%), rispetto al 21% della Svizzera tedesca. Seguono i risultati misurabili (24%).<\/span><\/p>\r\n

Il volontariato viene spesso attivato dall'ambiente circostante: tramite richieste personali (48%) o contatti nella propria cerchia.<\/span><\/p>\r\n

\"\"<\/p>\r\n

 <\/p>\r\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Durante il periodo natalizio si parla spesso di condivisione e solidariet\u00e0. Secondo il nuovo sondaggio YouGov \u201eDonazioni e volontariato in Svizzera\u201c, lo scorso anno il 72% degli svizzeri ha effettuato una donazione di qualche tipo, il 64% in denaro e il 13% in beni materiali.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"YouGov-Umfrage","_yoast_wpseo_metadesc":"Gem\u00e4ss einer neuen YouGov-Umfrage haben letztes Jahr 72 Prozent der Schweizerinnen und Schweizer irgendeine Form von Spende geleistet.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,5727,5728],"class_list":["post-42703","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-spenden","tag-yougov-schweiz"],"acf":[],"yoast_head":"\nYouGov-Umfrage: Sieben von zehn spenden, fast die H\u00e4lfte arbeitet freiwillig - Organisator<\/title>\n<meta name=\"description\" content=\"Gem\u00e4ss einer neuen YouGov-Umfrage haben letztes Jahr 72 Prozent der Schweizerinnen und Schweizer irgendeine Form von Spende geleistet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2025-12-11\/yougov-umfrage-sieben-von-zehn-spenden-fast-die-haelfte-arbeitet-freiwillig\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouGov-Umfrage: Sieben von zehn spenden, fast die H\u00e4lfte arbeitet freiwillig - 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