{"id":43449,"date":"2026-01-21T10:16:00","date_gmt":"2026-01-21T09:16:00","guid":{"rendered":"https:\/\/www.markt-kom.com\/de\/?p=249631"},"modified":"2026-01-21T13:07:56","modified_gmt":"2026-01-21T12:07:56","slug":"gfm-laedt-zur-trend-tagung-the-new-marketing-playbook","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2026-01-21\/gfm-laedt-zur-trend-tagung-the-new-marketing-playbook\/","title":{"rendered":"GFM vi invita alla conferenza sulle tendenze \u00abThe New Marketing Playbook\u00bb.\u00bb"},"content":{"rendered":"
\"\"\r\n
Fonte: zvg<\/figcaption>\r\n<\/figure>\r\n

Il marketing \u00e8 in una fase di riorientamento fondamentale. I dati, la tecnologia e l'intelligenza artificiale hanno ampliato le possibilit\u00e0, ma hanno anche reso pi\u00f9 complesso il campo di gioco. Mentre gli algoritmi decidono sempre pi\u00f9 spesso sulla visibilit\u00e0, cresce la pressione per ridefinire la rilevanza, la fiducia e la vicinanza ai clienti. La Gesellschaft f\u00fcr Marketing (GFM) affronta questo tema con la conferenza di tendenza \u00abThe New Marketing Playbook\u00bb che si terr\u00e0 mercoled\u00ec 11 marzo 2026, dalle 9.00 alle 17.00, nella sala eventi Aura in Bleicherweg a Zurigo.<\/p>\r\n

Relatori di alto livello provenienti dal mondo economico e scientifico<\/h3>\r\n

La conferenza riunisce un'impressionante schiera di esperti: Prof. Marcus Sch\u00f6gel, Stephan Balzer (Tedxberlin), David Fischer (High Snobiety), Guntram Friede (Celonis), Olaf Geuer (Swisscom), Prof. Dennis Herhausen (Vrije Universiteit Amsterdam), Sebastian Kemmler (Kemmler und Kemmler), Mikael Krogerus e Roman Tsch\u00e4ppeler, Prof. Wolfgang Merkle (University for Applied Science), Frans Riemersma (Farner Consulting, Sarah Stoccolma (Martech Tribe), Philipp Skrabal (Farner Consulting). Wolfgang Merkle (University of Europe for Applied Science), Frans Riemersma (Martech Tribe), Philipp Skrabal (Farner Consulting), Sarah Stokar (Feldschl\u00f6sschen) e Andrea Vetsch (SRF).<\/p>\r\n

Quote di partecipazione e registrazione alla conferenza<\/h3>\r\n

La partecipazione costa 690 franchi per i membri del GFM e 990 franchi per i non membri del GFM. Gli interessati possono registrarsi ora all'evento. Ulteriori informazioni: https:\/\/gfm.ch\/veranstaltungen\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

La Gesellschaft f\u00fcr Marketing (GFM) terr\u00e0 la sua Trend Conference l\u00ab11 marzo 2026 nella sala eventi Aura di Zurigo. Con il motto \u00bbThe New Marketing Playbook\", esperti di fama discuteranno del riorientamento fondamentale del marketing in tempi di dati, tecnologia e AI.<\/p>","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Trend-Tagung","_yoast_wpseo_metadesc":"Die Gesellschaft f\u00fcr Marketing (GFM) veranstaltet am 11. 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