{"id":44919,"date":"2026-02-23T13:52:14","date_gmt":"2026-02-23T12:52:14","guid":{"rendered":"https:\/\/www.markt-kom.com\/de\/?p=251507"},"modified":"2026-02-23T14:49:46","modified_gmt":"2026-02-23T13:49:46","slug":"julius-baer-ernennt-winfried-daun-zum-global-head-brand-marketing","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2026-02-23\/julius-baer-ernennt-winfried-daun-zum-global-head-brand-marketing\/","title":{"rendered":"Julius Baer nomina Winfried Daun responsabile globale del marchio e del marketing"},"content":{"rendered":"<figure>\r\n[caption id=\"\" align=\"alignnone\" width=\"1148\"]<img src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2026\/02\/Winfried-Daun-scaled.jpg\" alt=\"Winfried Daun\" width=\"1148\" height=\"1000\" \/> Winfried Daun \u00fcbernimmt die neu geschaffene Position des Global Head Brand &amp; Marketing bei Julius B\u00e4r. Quelle: zvg[\/caption]\r\n<\/figure>\r\n<p>Julius B\u00e4r hat Winfried Daun zum Global Head Brand &amp; Marketing ernannt. In dieser neu geschaffenen Position leitet er die Bereiche Branding, zentrales Marketing, Content-Marketing, Sponsoring und Partnerschaften, Client Communities, Kundenkommunikation sowie digitale Kan\u00e4le.<\/p>\r\n<h3>Umfassende Erfahrung in Markenf\u00fchrung<\/h3>\r\n<p>Winfried Daun verf\u00fcgt \u00fcber umfassende Erfahrung in Markenf\u00fchrung und Marketingmanagement. Zu Julius B\u00e4r stiess er von der UBS, wo er w\u00e4hrend mehr als 19 Jahren verschiedene strategische Rollen und F\u00fchrungspositionen innehatte und f\u00fcr Markenkommunikation \u00fcber alle Kan\u00e4le sowie f\u00fcr globale Initiativen verantwortlich war. Zuletzt war er Head Group Brand, Creative and Innovation.<\/p>\r\n<p>Davor war er als Berater bei BBDO Consulting und PricewaterhouseCoopers Consulting t\u00e4tig. Winfried Daun verf\u00fcgt \u00fcber einen Doktortitel in Wirtschaftswissenschaften der Universit\u00e4t St. Gallen.<\/p>\r\n<h3>St\u00e4rkung der Markenwirkung<\/h3>\r\n<p>Stefan Bollinger, CEO von Julius B\u00e4r, sagte: \u00abWir freuen uns sehr, Winfried Daun bei Julius B\u00e4r willkommen zu heissen. Als ausgewiesener Experte f\u00fcr globale Markenf\u00fchrung und Marketing wird er massgeblich dazu beitragen, die Wirkung unserer Marke und unser Wertversprechen gegen\u00fcber unseren Kunden in allen unseren M\u00e4rkten zu st\u00e4rken sowie die Umsetzung von Kampagnen und Initiativen eng an unserer Strategie und den Bed\u00fcrfnissen unserer Kunden auszurichten.\u00bb<\/p>\r\n<p>Julius B\u00e4r ist die f\u00fchrende Schweizer Wealth-Management-Gruppe und eine erstklassige Marke in diesem globalen Sektor, ausgerichtet auf die pers\u00f6nliche Betreuung und Beratung anspruchsvoller Privatkunden. Per Ende 2025 beliefen sich die verwalteten Verm\u00f6gen auf 521 Milliarden Franken. Julius B\u00e4r ist in rund 25 L\u00e4ndern und an rund 60 Standorten pr\u00e4sent.<\/p>","protected":false},"excerpt":{"rendered":"<p>Julius Baer ha nominato Winfried Daun Global Head Brand &amp; Marketing. In questa posizione di nuova creazione, egli guider\u00e0 le aree del branding, del marketing centrale, del content marketing, delle sponsorizzazioni e delle partnership, nonch\u00e9 dei canali digitali. Daun proviene da UBS, dove ha ricoperto per oltre 19 anni diversi ruoli strategici.<\/p>","protected":false},"author":107,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Julius B\u00e4r","_yoast_wpseo_metadesc":"Die Bank Julius B\u00e4r hat Winfried Daun zum Global Head Brand & Marketing ernannt. Diese Position wurde neu geschaffen.","articlekey":"","footnotes":""},"categories":[29],"tags":[5841,4343,381],"class_list":["post-44919","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-julius-baer","tag-markom","tag-personalia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Julius B\u00e4r ernennt Winfried Daun zum Global Head Brand &amp; Marketing - Organisator<\/title>\n<meta name=\"description\" content=\"Die Bank Julius B\u00e4r hat Winfried Daun zum Global Head Brand &amp; Marketing ernannt. 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