{"id":47011,"date":"2026-04-07T08:01:51","date_gmt":"2026-04-07T06:01:51","guid":{"rendered":"https:\/\/www.organisator.ch\/de\/?p=47011"},"modified":"2026-04-08T08:51:47","modified_gmt":"2026-04-08T06:51:47","slug":"schweizer-pricing-kongress-zeigt-wie-ki-die-preisgestaltung-veraendert","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2026-04-07\/schweizer-pricing-kongress-zeigt-wie-ki-die-preisgestaltung-veraendert\/","title":{"rendered":"Lo Swiss Pricing Congress mostra come l'intelligenza artificiale sta cambiando i prezzi"},"content":{"rendered":"<figure id=\"attachment_47008\" aria-describedby=\"caption-attachment-47008\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-47008\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2026\/04\/Markenkongress_2025_Auswahl_065-9900000000079e3c-1.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2026\/04\/Markenkongress_2025_Auswahl_065-9900000000079e3c-1.jpg 900w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2026\/04\/Markenkongress_2025_Auswahl_065-9900000000079e3c-1-680x453.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2026\/04\/Markenkongress_2025_Auswahl_065-9900000000079e3c-1-768x512.jpg 768w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2026\/04\/Markenkongress_2025_Auswahl_065-9900000000079e3c-1-18x12.jpg 18w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2026\/04\/Markenkongress_2025_Auswahl_065-9900000000079e3c-1-375x250.jpg 375w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2026\/04\/Markenkongress_2025_Auswahl_065-9900000000079e3c-1-525x350.jpg 525w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-47008\" class=\"wp-caption-text\">Relatore al Congresso svizzero sui prezzi 2025. fonte: zvg<\/figcaption><\/figure>\n<p>La seconda edizione dello Swiss Pricing Congress \u00e8 incentrata su una delle leve pi\u00f9 efficaci per il successo aziendale: il prezzo. Il congresso inizia alle 14.00 al Dolder Grand Hotel di Zurigo, parallelamente allo Swiss Brand Congress. L'attenzione si concentrer\u00e0 sulle strategie con cui le aziende possono monetizzare in modo coerente il valore aggiunto, imporre prezzi premium e gestire campagne di prezzo redditizie.<\/p>\n<p>Il congresso si rivolge a manager e decisori che non vedono pi\u00f9 il pricing come un compito operativo, ma come una disciplina gestionale centrale. Questo perch\u00e9 il prezzo ha un impatto diretto sugli utili, sulla crescita e sul valore dell'azienda. E questo lo rende una delle leve pi\u00f9 forti per il successo di un'azienda.<\/p>\n<h3>L'intelligenza artificiale sta cambiando le regole del gioco<\/h3>\n<p>L'intelligenza artificiale ha cambiato da tempo le regole del gioco. La logica tradizionale dei prezzi \u00e8 sotto pressione. Le aziende devono sviluppare nuovi approcci. Il congresso mostra come questo funziona in pratica. Le aziende leader forniranno indicazioni concrete sulle loro strategie.<\/p>\n<h3>Esempi pratici di aziende leader<\/h3>\n<p>AutoScout si sta trasformando da marketplace a piattaforma con monetizzazione differenziata. La NZZ mostrer\u00e0 come le offerte premium stiano raggiungendo nuovi gruppi target e aumentando le vendite. TWINT far\u00e0 luce sul ruolo del pricing negli ecosistemi digitali. E le FFS forniranno informazioni sul pricing nel trasporto pubblico.<\/p>\n<p>Un ulteriore impulso verr\u00e0 da YouGov con nuovi metodi per misurare l'accettazione dei prezzi e da VIU, che si concentra su architetture di prezzo trasparenti e prezzi stabili. Il programma sar\u00e0 completato da esempi pratici di IA nel pricing e di gestione delle vendite e dei prezzi basata sui dati.<\/p>\n<h3>Piattaforma per lo scambio e le nuove idee<\/h3>\n<p>Lo Swiss Pricing Congress riunisce diverse prospettive e combina risultati scientifici con applicazioni concrete. Come spin-off dello Swiss Brand Congress, crea una piattaforma di scambio, discussione e nuove idee. Circa 100 partecipanti hanno colto l'occasione per fare rete e trarre nuovi impulsi per la propria strategia di pricing.<\/p>\n<p><em>Ulteriori informazioni sul programma sono disponibili sul sito: <a href=\"https:\/\/www.pricing-kongress.ch\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.pricing-kongress.ch\/<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Il secondo Swiss Pricing Congress si terr\u00e0 il 10 giugno 2026 al Dolder Grand di Zurigo. Marchi leader come NZZ, SBB, AutoScout e TWINT mostreranno come l'intelligenza artificiale, i dati e i nuovi modelli stanno cambiando il pricing e come le aziende stanno implementando prezzi premium.<\/p>","protected":false},"author":107,"featured_media":47008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Pricing","_yoast_wpseo_metadesc":"Am 10. Juni 2026 zeigen f\u00fchrende Marken im Dolder Grand Z\u00fcrich, wie KI und Daten die Preisgestaltung revolutionieren. Jetzt informieren!","articlekey":"","footnotes":""},"categories":[29],"tags":[193,5713,5361],"class_list":["post-47011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-fachkongressfachmesse","tag-marketing-sales","tag-pricing-kongress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schweizer Pricing Kongress zeigt, wie KI die Preisgestaltung ver\u00e4ndert - Organisator<\/title>\n<meta name=\"description\" content=\"Am 10. Juni 2026 zeigen f\u00fchrende Marken im Dolder Grand Z\u00fcrich, wie KI und Daten die Preisgestaltung revolutionieren. 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