{"id":4818,"date":"2019-01-31T09:04:41","date_gmt":"2019-01-31T08:04:41","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=4818"},"modified":"2019-01-31T09:04:41","modified_gmt":"2019-01-31T08:04:41","slug":"vorschau-ostschweizer-personaltag-2019-arbeitgeber-auf-der-bewerberbank","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/human-resources\/hrm\/2019-01-31\/vorschau-ostschweizer-personaltag-2019-arbeitgeber-auf-der-bewerberbank\/","title":{"rendered":"Anteprima Ostschweizer Personaltag 2019: i datori di lavoro sul banco dei candidati"},"content":{"rendered":"
\"\"
I relatori dell'Ostschweizer Personaltag 2019 (da sinistra a destra): Bastian Schneider, Florian Wassel, Katharina Lehmann, Patricia Leventis, Oliver Haas, Matthias Wipf. (Immagine: personaltag.ch<\/figcaption><\/figure>\n

Google, Nestl\u00e9, Swisscom, Migros, UBS: sono tutti datori di lavoro attraenti dove molte persone vogliono lavorare. Anche se non sanno come sono realmente i loro datori di lavoro personali. \u00c8 il carisma, lo splendore del marchio ad attirare i candidati. Se questo marchio \u00e8 diffuso, il datore di lavoro ha difficolt\u00e0 ad attrarre lavoratori qualificati. Coltivare questo marchio \u00e8 quindi estremamente importante. Le presentazioni all'Ostschweizer Personaltag 2019, il 6 giugno a San Gallo, ruoteranno attorno a questo complesso di argomenti. Sono attesi circa quattrocento partecipanti.<\/p>\n

Battaglia dei talenti<\/h2>\n

\"Nella lotta per accaparrarsi i talenti che cercano, le aziende devono utilizzare le strategie del marketing e del brand management per differenziarsi positivamente dai concorrenti sul mercato del lavoro\", afferma Christoph Jordi, esperto di employer branding. Quindi non sono solo i dipendenti a dover fare domanda, ma sempre pi\u00f9 spesso anche il datore di lavoro siede sul banco dei candidati. Il datore di lavoro deve mostrare quali sono i valori che la sua azienda incarna, cosa la contraddistingue. Ci\u00f2 richiede una vera e propria strategia di reclutamento dei datori di lavoro. I relatori che interverranno al 15\u00b0 Ostschweizer Personaltag mostreranno come potrebbero essere queste strategie - da un punto di vista pratico e teorico.<\/p>\n

Teoria e pratica - online e offline<\/h2>\n

Bastian Schneider, esperto di marchi che da molti anni fornisce consulenza e supporto alle aziende nell'ambito della gestione strategica e operativa dei marchi in Svizzera, Germania e Austria, parler\u00e0 del \"Marchio del datore di lavoro come strumento di gestione imprenditoriale\" all'Ostschweizer Personaltag 2019. Florian Wassel, fondatore e CEO di TOWA Digitalagentur a Bregenz e Vienna, mostrer\u00e0 quanto sia importante oggi la presenza online di un'azienda. Wassel \u00e8 un esperto certificato di Google Analytics e Google AdWords e dall'aprile 2016 fa parte anche del consiglio di amministrazione di Junge Wirtschaft Vorarlberg. Katharina Lehmann, proprietaria e CEO del Gruppo Blumer-Lehmann di Gossau, sa bene cosa significhi assumere i migliori talenti in un mercato del lavoro qualificato e competitivo. Nella sua presentazione \"Un sentiero di legno tra tradizione e innovazione\", mostrer\u00e0 come mantenersi attraenti e in forma come datore di lavoro.<\/p>\n

Trasformare e valorizzare<\/h2>\n

Quando un'azienda \u00e8 coinvolta in uno scandalo, come nel caso della Posta Svizzera con la frode delle sovvenzioni dell'autopostale, anche le risorse umane sono particolarmente sollecitate. Patricia Leventis, responsabile del marketing delle risorse umane di Swiss Post AG, Berna, illustrer\u00e0 l'importanza dell'employer branding in questo caso e anche in un contesto di trasformazione. Alla fine della conferenza, l'attenzione si concentrer\u00e0 sulla \"Felicit\u00e0\": Oliver Haas, autore e oratore di Monaco, ha una chiara intuizione riguardo all'attrattiva dei datori di lavoro: a lungo termine, solo le aziende i cui dipendenti vedono un significato nel loro lavoro, possono contribuire con i loro punti di forza e sviluppare il loro potenziale e sono entusiasti del loro lavoro hanno successo! Ci\u00f2 richiede un sistema di gestione che applichi la psicologia positiva a livello aziendale, creando cos\u00ec una cultura aziendale basata sui valori. Per aiutare le aziende a stabilire questo sistema di leadership, Oliver Haas ha fondato \"Corporate Happiness\".<\/p>\n

Giornata del personale della Svizzera orientale 2019, Ulteriori informazioni e registrazione<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Google, Nestl\u00e9, Swisscom, Migros, UBS \u2013 sind alles attraktive Arbeitgeber, bei denen viele arbeiten wollen. Selbst wenn sie gar nicht wissen, wie sie als ihr pers\u00f6nlicher Arbeitgeber dann wirklich sind. Die Ausstrahlung ist es, die Strahlkraft der Marke, die die Bewerber anzieht. Wenn diese Marke diffus ist, hat es der Arbeitgeber schwer, zu Fachkr\u00e4ften zu […]<\/p>\n","protected":false},"author":4,"featured_media":4819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ostschweizer Personaltag 2019","_yoast_wpseo_metadesc":"Beim Ostschweizer Personaltag 2019 wird die Attraktivit\u00e4t des Arbeitgebers in Zeiten des Fachkr\u00e4ftemangels thematisiert.","articlekey":"","footnotes":""},"categories":[26],"tags":[193,254,407,502],"class_list":["post-4818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hrm","tag-fachkongressfachmesse","tag-hrm","tag-recruiting","tag-veranstaltungen"],"acf":[],"yoast_head":"\nVorschau Ostschweizer Personaltag 2019: Arbeitgeber auf der Bewerberbank - Organisator<\/title>\n<meta name=\"description\" content=\"Beim Ostschweizer Personaltag 2019 wird die Attraktivit\u00e4t des Arbeitgebers 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