{"id":48243,"date":"2026-04-30T09:22:37","date_gmt":"2026-04-30T07:22:37","guid":{"rendered":"https:\/\/www.organisator.ch\/de\/?p=48243"},"modified":"2026-04-30T09:22:37","modified_gmt":"2026-04-30T07:22:37","slug":"ueber-500-teilnehmende-an-der-ai-in-marketing-konferenz-in-zuerich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2026-04-30\/ueber-500-teilnehmende-an-der-ai-in-marketing-konferenz-in-zuerich\/","title":{"rendered":"Oltre 500 partecipanti alla conferenza AI in Marketing a Zurigo"},"content":{"rendered":"
\"\"
Tutto esaurito alla conferenza AI in Marketing di Zurigo. Fonte: zvg<\/figcaption><\/figure>\n

La seconda conferenza sull'intelligenza artificiale nel marketing ha fatto seguito al successo della sua prima edizione nel 2025. Pi\u00f9 di 500 professionisti del marketing, della comunicazione e della tecnologia hanno partecipato all'evento di un giorno presso il The Circle dell'aeroporto di Zurigo. Su quattro palchi paralleli, 12 keynote, 11 masterclass e un panel hanno offerto approfondimenti di grande attualit\u00e0 sugli ultimi sviluppi dell'intelligenza artificiale nel marketing.<\/p>\n

41 esperti, quattro fasi, un tema<\/h3>\n

Nelle varie sessioni, un totale di 41 esperti ha condiviso le proprie conoscenze su temi quali l'IA generativa, gli agenti, l'automazione dei processi di marketing, le questioni legali legate all'IA e l'uso pratico di strumenti per la creazione di testi, immagini e video. Sono stati richiesti in particolare contributi che mostrassero come i team di marketing possano lavorare in modo pi\u00f9 efficiente e ottimizzare le strategie basate sui dati con l'aiuto dell'IA.<\/p>\n

Sono intervenuti Daniela Nyarko di Canva, Claudio Mirti di Microsoft, Anna Habighorst di Meta e il dottor Valerio Stallone dell'HWZ. Aziende come Helvetia e Syngenta e agenzie come Hase und Igel, Unic, Kuble e Jung von Matt hanno fornito informazioni sui loro processi di IA e hanno condiviso con il pubblico i loro insegnamenti e le loro best practice.<\/p>\n

Gli studi mostrano un effetto ambivalente dell'IA<\/h3>\n

Sono stati presentati anche diversi studi dell'Universit\u00e0 di Berna, Unic in collaborazione con HWZ e Feinheit. I risultati hanno mostrato come l'uso dell'IA stia gi\u00e0 cambiando la cultura, l'uguaglianza e i processi di lavoro, e non sempre a vantaggio delle persone coinvolte.<\/p>\n

\u00abLa conferenza offre un'opportunit\u00e0 unica di dialogo con le parti interessate della pratica, della legislazione e della ricerca. Prospettive e priorit\u00e0 diverse si incontrano qui ad altezza d'uomo e portano a discussioni che hanno una certa risonanza\u00bb, afferma Tanja Herrmann, fondatrice e direttrice della conferenza AI in Marketing.<\/p>\n

Mostra d'arte sull'AI e cena SkAI<\/h3>\n

La conferenza si \u00e8 conclusa con una mostra d'arte sull'intelligenza artificiale, in cui sono state esposte le opere di cinque artisti svizzeri. Nel panel \u00abIs this art or can it go away?\u00bb si \u00e8 svolta un'accesa discussione su quando qualcosa sia arte e su come debba essere definita la creativit\u00e0. La giornata della conferenza si \u00e8 conclusa con la nuova cena SkAI al nono piano con vista sull'aeroporto di Zurigo.<\/p>\n

Fonte e ulteriori informazioni: ai-in-marketing.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

La seconda edizione della conferenza AI in Marketing ha registrato il tutto esaurito: Pi\u00f9 di 500 esperti di marketing, comunicazione e tecnologia hanno discusso gli ultimi sviluppi dell'intelligenza artificiale nel marketing al The Circle dell'aeroporto di Zurigo. La prossima edizione si terr\u00e0 il 21 aprile 2027.<\/p>","protected":false},"author":107,"featured_media":48242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"AI in Marketing Konferenz","_yoast_wpseo_metadesc":"\u00dcber 500 Fachpersonen diskutierten an der AI in Marketing Konferenz in Z\u00fcrich die neuesten KI-Trends im Marketing. 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