{"id":48273,"date":"2026-04-30T13:32:44","date_gmt":"2026-04-30T11:32:44","guid":{"rendered":"https:\/\/www.organisator.ch\/de\/?p=48273"},"modified":"2026-04-30T13:32:44","modified_gmt":"2026-04-30T11:32:44","slug":"bike-to-work-2026-die-schweiz-faehrt-wieder-velo","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/sustainability\/2026-04-30\/bike-to-work-2026-die-schweiz-faehrt-wieder-velo\/","title":{"rendered":"Bike to Work 2026: La Svizzera torna a pedalare"},"content":{"rendered":"
\"\"
Gstaad \u00e8 caratterizzata da numerose strutture per i ciclisti. Nella zona pedonale del centro del paese, le biciclette devono ovviamente essere spinte. (Immagine: zVg)<\/figcaption><\/figure>\n

Dal 1\u00b0 maggio 2026, la Svizzera torner\u00e0 ad andare in bicicletta. Per uno o due mesi, decine di migliaia di persone si recheranno al lavoro nell'ambito della sfida \u2019bike to work\u2019. Ogni anno, oltre 100.000 partecipanti di quasi 4.000 aziende fanno della campagna un simbolo visibile di salute, mobilit\u00e0 sostenibile e spirito di squadra. Quella che era iniziata come una semplice campagna di mobilit\u00e0 \u00e8 oggi parte integrante delle moderne culture lavorative. Le aziende di tutti i settori utilizzano il bike to work per integrare l'esercizio fisico nella vita lavorativa quotidiana e per motivare i dipendenti in modo giocoso: semplice, a bassa soglia e di grande impatto.<\/p>\n

Un esempio forte: Destinazione Gstaad<\/h3>\n

Movimento, sostenibilit\u00e0 e idoneit\u00e0 all'uso quotidiano vanno di pari passo a Gstaad. \u00abIl cambiamento inizia da noi stessi e offre opportunit\u00e0 che dobbiamo sfruttare\u00bb, afferma Patrick Bauer, responsabile dello sviluppo della sostenibilit\u00e0 della destinazione. Gstaad dimostra che la mobilit\u00e0 sostenibile \u00e8 possibile in ogni regione: la \u00abGST Challenge\u00bb organizzata da Destination Gstaad ha persino esteso il formato bike to work ai mesi da marzo a novembre. Nel 2025, 21 dei circa 45 dipendenti hanno partecipato regolarmente e insieme hanno percorso 11.726,2 km. Dall'inizio del 2023, hanno risparmiato un totale di 5,64 tonnellate di CO\u2082.<\/p>\n

Modello di riferimento: l'icona dello slalom gigante Mike von Gr\u00fcnigen<\/h3>\n

Mike von Gr\u00fcnigen \u00e8 ora project manager presso Gstaad Saanenland Tourism ed \u00e8 responsabile dei viaggi per i media e del progetto \u00abGstaad on Tour\u00bb. Percorre regolarmente i suoi 9 chilometri per recarsi al lavoro in bicicletta e dimostra come la mobilit\u00e0 consapevole possa funzionare in modo naturale nella vita di tutti i giorni. \u00abLa motivazione principale per cui partecipo al bike to work \u00e8 che posso lasciare l'auto a casa. In questo modo, do un piccolo contributo al nostro bilancio di CO\u2082, faccio un po\u00bb di esercizio fisico e prendo un po' d'aria fresca dopo una giornata in ufficio\", dice von Gr\u00fcnigen.<\/p>\n

Salire in bicicletta in modo sostenibile - e rimanerci<\/h3>\n

Molti partecipanti riferiscono che la sfida li ha riportati ad andare in bicicletta a lungo termine e che l'esercizio fisico \u00e8 tornato a far parte della loro vita quotidiana. Non \u00e8 la perfezione che conta, ma la costanza: Ogni chilometro percorso in bicicletta migliora il benessere e la forma fisica e, allo stesso tempo, aumenta la consapevolezza di una mobilit\u00e0 sana e rispettosa dell'ambiente. La comunicazione interna gioca un ruolo fondamentale nel garantire che le aziende raggiungano il maggior numero possibile di dipendenti: informazioni via e-mail e volantini, campagne motivazionali interne o piccole sfide interne al team assicurano che la bicicletta diventi visibile in azienda.<\/p>\n

Oltre 1.300 premi per un valore di oltre 120.000 franchi<\/h3>\n

Un fattore importante per il successo della sfida \u00e8 lo spirito di squadra: in squadre di quattro persone si pedala insieme, ci si motiva a vicenda e a volte ci si lamenta del vento e del tempo. Chi persevera non solo ne beneficia in termini di salute, ma ha anche la possibilit\u00e0 di vincere uno degli oltre 1.300 premi in palio, per un totale di oltre 120.000 franchi. La campagna \u00e8 sostenuta dai partner principali Veloplus, Suva e Stromer e da numerosi sponsor dei premi.<\/p>\n

Le aziende possono ancora iscriversi alla sfida bike to work fino al 31 maggio 2026. Le aziende possono registrarsi su biketowork.ch\/per le aziende<\/a>. Una panoramica di tutte le aziende partecipanti \u00e8 disponibile all'indirizzo biketowork.ch\/sfida<\/a> disponibile.<\/p>\n

Ulteriori informazioni sulla campagna ciclistica nazionale di Pro Velo sono disponibili all'indirizzo pro-velo.ch<\/a> per trovare.<\/p>","protected":false},"excerpt":{"rendered":"

La sfida bike to work inizia la nuova stagione nel maggio 2026. Pi\u00f9 di 100.000 partecipanti di circa 4.000 aziende si recheranno al lavoro in squadra, per la salute, lo spirito di squadra e la mobilit\u00e0 sostenibile. Le aziende possono ancora iscriversi fino al 31 maggio.<\/p>","protected":false},"author":107,"featured_media":48272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"bike to work Challenge 2026","_yoast_wpseo_metadesc":"Die bike to work-Challenge 2026 startet: 100'000 Teilnehmende pendeln im Team zur Arbeit. Anmeldung f\u00fcr Betriebe bis 31. 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