{"id":490,"date":"2016-05-13T11:07:34","date_gmt":"2016-05-13T09:07:34","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=490"},"modified":"2016-05-13T11:07:34","modified_gmt":"2016-05-13T09:07:34","slug":"digital-marketing-das-sind-die-wahren-stars","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2016-05-13\/digital-marketing-das-sind-die-wahren-stars\/","title":{"rendered":"Marketing digitale: queste sono le vere star"},"content":{"rendered":"<figure id=\"attachment_491\" aria-describedby=\"caption-attachment-491\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-491\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Digital-Marketing-Das-sind-die-wahren-Stars-organisator.jpg\" alt=\"\" width=\"600\" height=\"633\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Digital-Marketing-Das-sind-die-wahren-Stars-organisator.jpg 600w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Digital-Marketing-Das-sind-die-wahren-Stars-organisator-11x12.jpg 11w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Digital-Marketing-Das-sind-die-wahren-Stars-organisator-166x175.jpg 166w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Digital-Marketing-Das-sind-die-wahren-Stars-organisator-332x350.jpg 332w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Digital-Marketing-Das-sind-die-wahren-Stars-organisator-300x317.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-491\" class=\"wp-caption-text\">Nonostante molti \"mi piace\": il social media marketing \u00e8 meno rilevante di quanto si pensi. (Immagine: Fotolia.com)<\/figcaption><\/figure>\n<p>I motori di ricerca e l'email marketing sono in aumento, mentre l'event marketing sta perdendo importanza. Questi sono i risultati chiave dell'attuale studio \"Digital Marketing Trends 2016\" del dottor Torsten Schwarz, capo del gruppo di competenza di marketing online di eco - Verband der Internetwirtschaft e. V. (<a href=\"http:\/\/www.eco.de\" target=\"_blank\" data-cke-saved-href=\"http:\/\/www.eco.de\" rel=\"noopener\">www.eco.de<\/a>). Per il rapporto, \u00e8 stato chiesto a 172 esperti la distribuzione dei budget online e l'importanza dei temi online e mobile nelle loro aziende.<\/p>\n<p><strong>Budget in aumento per i motori di ricerca, le e-mail e il marketing basato sui dati<\/strong><\/p>\n<p>Secondo il sondaggio, il 46% si aspetta che i budget per i motori di ricerca e l'email marketing aumentino. Il 44 per cento si aspetta aumenti di budget per il marketing guidato dai dati, il 41 per cento per il marketing dei social media. L'argomento spesso hyped del marketing mobile pu\u00f2 aspettarsi pi\u00f9 budget in un buon terzo delle aziende (36%).<\/p>\n<p><strong>Marketing di eventi nel ritiro<\/strong><\/p>\n<p>Secondo il sondaggio, il marketing degli eventi dovr\u00e0 accettare la riduzione pi\u00f9 drastica delle risorse finanziarie: il 15 per cento degli intervistati si aspetta dei tagli, e un altro 21 per cento non spender\u00e0 comunque soldi per esso. Anche nei social media, gli alberi non sembrano pi\u00f9 crescere fino al cielo: il 45 per cento non vuole espandere il bilancio, e il 5 per cento vuole addirittura tagliarlo. A proposito, le relazioni pubbliche hanno il budget pi\u00f9 stabile: Ben tre quarti (76%) delle aziende vogliono semplicemente \"lasciare tutto com'\u00e8\" in questo settore.<\/p>\n<p><strong>La met\u00e0 dei bilanci rimane invariata<\/strong><\/p>\n<p>Su tutti i canali di comunicazione, un terzo (34%) degli intervistati si aspetta che i budget di marketing aumentino quest'anno. Una buona met\u00e0 (51%) si aspetta che il bilancio dell'anno scorso rimanga invariato per il 2016. Solo il 5% sta pianificando una riduzione.<\/p>\n<p><strong>Il marketing dei contenuti in cima all'agenda<\/strong><\/p>\n<p>Il content marketing \u00e8 in cima all'agenda del marketing online per pi\u00f9 di tre quarti (77%) delle aziende. Subito dopo (70 per cento) viene l'integrazione del sistema, cio\u00e8 il collegamento in rete di tutti i sistemi per assicurare il miglior controllo possibile del processo. Gli altri posti, secondo l'eco studio, sono occupati dal customer journey (64 per cento), dalla personalizzazione (61 per cento), dall'ottimizzazione delle conversioni (59 per cento), dalla pubblicit\u00e0 con immagini in movimento e video (54 per cento) e dalla lead generation (53 per cento). Meno richiesti sono il marketing in tempo reale (24%), la messaggistica e l'Internet of Things (20%) e la pubblicit\u00e0 programmatica (15%). Spesso lodata, ma all'ultimo posto nel confronto del marketing, \u00e8 la realt\u00e0 virtuale (10 per cento).<\/p>\n<p><strong>Design reattivo di grande importanza<\/strong><\/p>\n<p>Il design responsivo, d'altra parte, \u00e8 molto alto nella scala di importanza: per l'87 per cento per il sito web, per l'80 per cento per le e-mail. Il monitoraggio degli utenti multidispositivo \u00e8 considerato importante dal 56% degli intervistati. La pubblicit\u00e0 mobile \u00e8 importante per il 44%, un'app aziendale per il 39%. Meno interessante \u00e8 apparentemente l'integrazione di contenuti basati sulla posizione in tempo reale (26%). L'ottimizzazione per uno smartwatch \u00e8 molto indietro - solo il 5% degli intervistati d\u00e0 attualmente importanza alla comunicazione al polso.<\/p>\n<p><strong>Le presunte stelle del marketing non sono cos\u00ec rilevanti<\/strong><\/p>\n<p>Il dottor Torsten Schwarz, capo dell'eco Competence Group Online Marketing, spiega: \"Le presunte star del moderno marketing online come il mobile e i social media non sono ovviamente considerate cos\u00ec rilevanti come forse si sospettava. Piuttosto, i canali in pi\u00f9 rapida crescita sono il motore di ricerca, l'email e il marketing guidato dai dati. E il content marketing continua ad essere un argomento importante: Pi\u00f9 di tre quarti degli intervistati lo hanno in agenda per quest'anno\".<\/p>\n<p><em>Fonte: <a href=\"http:\/\/www.eco.de\" target=\"_blank\" data-cke-saved-href=\"http:\/\/www.eco.de\" rel=\"noopener\">www.eco.de<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Suchmaschinen- und E-Mail-Marketing sind auf dem Vormarsch, w\u00e4hrend Eventmarketing an Bedeutung verliert. Dies sind Schl\u00fcsselergebnisse der aktuellen Studie \u201eDigital-Marketing-Trends 2016\u201c von Dr. Torsten Schwarz, Leiter der Kompetenzgruppe Online-Marketing im eco \u2013 Verband der Internetwirtschaft e. V. (www.eco.de). F\u00fcr den Report wurden 172 Experten zur Verteilung der Online-Budgets und der Bedeutung von Online- und Mobile-Themen in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Digital Marketing","_yoast_wpseo_metadesc":"Digital Marketing: Nicht wie viele vermuten, ist der \"digitalen Hype\" in Mobile- und Social Media-Marketing weniger relevant als erwartet.","articlekey":"","footnotes":""},"categories":[28],"tags":[103,334,335],"class_list":["post-490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-business-excellence","tag-management","tag-management-und-unternehmensfuehrung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing: Das sind die wahren Stars - Organisator<\/title>\n<meta name=\"description\" content=\"Digital Marketing: Nicht wie viele vermuten, ist der &quot;digitalen Hype&quot; in Mobile- und Social Media-Marketing weniger relevant als erwartet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2016-05-13\/digital-marketing-das-sind-die-wahren-stars\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing: Das sind die wahren Stars\" \/>\n<meta property=\"og:description\" content=\"Eine Studie deckt auf, was all jene vermuten, die nicht automatisch auf jeden &quot;digitalen Hype&quot; aufspringen m\u00f6gen: Mobile- und Social Media-Marketing ist weniger relevant als erwartet. Denn 76 Prozent der Firmen vertrauen auf klassische \u00d6ffentlichkeitsarbeit und die Budgets bleiben stabil. 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