{"id":5059,"date":"2019-03-26T10:03:44","date_gmt":"2019-03-26T09:03:44","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=5059"},"modified":"2019-03-26T10:03:44","modified_gmt":"2019-03-26T09:03:44","slug":"reife-maerkte-drei-von-vier-exportfranken-erwirtschaftet-die-schweiz-dort","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/allgemein\/2019-03-26\/reife-maerkte-drei-von-vier-exportfranken-erwirtschaftet-die-schweiz-dort\/","title":{"rendered":"Mercati maturi: la Svizzera vi guadagna tre franchi di esportazione su quattro"},"content":{"rendered":"
\"\"
I mercati maturi sono responsabili di tre franchi di esportazioni su quattro, come dimostra un recente studio di Switzerland Global Enterprise. (Immagine: Studio sulle esportazioni 2019: Mercati maturi)<\/figcaption><\/figure>\n

Anche se gran parte della domanda di base di beni e servizi nei mercati maturi \u00e8 gi\u00e0 coperta, gli esportatori svizzeri si posizionano in nicchie redditizie in questi Paesi. La Svizzera guadagna circa tre franchi di esportazione su quattro nei mercati maturi. Questi sono anche i principali motori della crescita del commercio estero. Dalla crisi economica globale del 2009, due terzi della crescita delle esportazioni sono attribuibili ai mercati maturi.<\/p>\n

L'Eurozona \u00e8 di gran lunga il pi\u00f9 importante partner commerciale<\/h2>\n

Il partner commerciale pi\u00f9 importante della Svizzera \u00e8 di gran lunga l'Eurozona. Le esportazioni verso questi Paesi rappresentano quasi la met\u00e0 del volume del commercio estero. Questo risultato \u00e8 tanto pi\u00f9 notevole in quanto l'Eurozona era ancora in crisi dopo la crisi economica globale. \"La vicinanza culturale e geografica e l'accesso privilegiato al mercato rendono interessanti le esportazioni verso i Paesi dell'euro. Inoltre, si sono affermati come buoni mercati di ingresso per i principianti dell'esportazione\", commenta Daniel K\u00fcng, CEO di Switzerland Global Enterprise. In termini di volume delle esportazioni, gli Stati Uniti seguono al secondo posto con 16 %, mentre Giappone e Canada rappresentano rispettivamente 3,3 % e 1,6 % delle esportazioni totali.<\/p>\n

I mercati maturi come sostegno all'internazionalizzazione <\/strong><\/h2>\n

Tuttavia, l'esportazione in mercati maturi \u00e8 anche legata a sfide che gli esportatori spesso sottovalutano a causa della vicinanza culturale. Ad esempio, devono tenere conto delle normative locali, adattare i modelli di business al paese di destinazione e convincere con una straordinaria forza innovativa per prevalere sulla forte concorrenza. A ci\u00f2 si aggiunge un numero crescente di ostacoli commerciali e di incertezze politiche come la Brexit o il futuro ancora poco chiaro delle relazioni della Svizzera con l'UE. \"Esportare nei mercati maturi non \u00e8 una passeggiata domenicale. Ma spesso costituisce la base commerciale per l'apertura di mercati emergenti con tassi di crescita pi\u00f9 elevati\", afferma Daniel K\u00fcng.<\/p>\n

La crescita continua <\/strong><\/h2>\n

Le esportazioni svizzere verso i mercati maturi continueranno probabilmente a crescere nei prossimi anni, soprattutto verso la Germania. Tuttavia, esiste un grande potenziale di crescita anche in altri Paesi, come il Canada. Sebbene il Paese nordamericano non svolga attualmente un ruolo importante nelle statistiche, se il trend di crescita continua, il Canada dovrebbe diventare sempre pi\u00f9 importante per l'industria svizzera delle esportazioni. Solo negli ultimi 20 anni, le esportazioni di merci verso il Canada sono aumentate in media di 7,5 % all'anno.<\/p>\n

L'elevato livello di prosperit\u00e0 dei mercati maturi garantisce inoltre il mantenimento della domanda di beni di lusso svizzeri, che sostiene le esportazioni dell'industria orologiera, tra le altre. Inoltre, lo sviluppo demografico del Giappone offre nuove opportunit\u00e0 di business all'industria chimica e farmaceutica.
\n
\n<\/strong>Informazioni sullo studio<\/strong>\u00a0<\/em>
\nLo studio di Switzerland Global Enterprise \u00e8 stato realizzato in collaborazione con Credit Suisse e prende in esame i cinque mercati di Germania, Stati Uniti, Francia, Canada e Giappone. Il documento evidenzia le relazioni economiche tra la Svizzera e il rispettivo Paese, lo sviluppo delle attivit\u00e0 di esportazione e il potenziale dei vari settori. Questi dati sul commercio estero sono integrati da consigli pratici su come le PMI svizzere possono accedere con successo ai rispettivi mercati di riferimento ed espandere la propria attivit\u00e0 a livello locale. Lo studio conferma e approfondisce la classifica annuale della I principali mercati di esportazione<\/a>che S-GE redige insieme all'Istituto svizzero di ricerca sul ciclo economico (KOF) del Politecnico di Zurigo.\u00a0\u00a0\u00a0<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Auch wenn ein Grossteil des Grundbedarfs an Waren und Dienstleistungen in reifen M\u00e4rkten bereits gedeckt ist, positionieren sich Schweizer Exporteure in diesen L\u00e4ndern in gewinntr\u00e4chtigen Nischen. Etwa drei von vier Exportfranken verdient die Schweiz in reifen M\u00e4rkten. Diese sind zudem auch der Haupttreiber f\u00fcr das Wachstum im Aussenhandel. Seit der Weltwirtschaftskrise 2009 sind zwei Drittel […]<\/p>\n","protected":false},"author":4,"featured_media":5060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Reife M\u00e4rkte","_yoast_wpseo_metadesc":"Reife M\u00e4rkte wie Europa, die USA oder Japan sind f\u00fcr die Schweizer Exportwirtschaft essenziell. 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