{"id":5184,"date":"2019-04-25T15:31:27","date_gmt":"2019-04-25T13:31:27","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=5184"},"modified":"2019-04-25T15:31:27","modified_gmt":"2019-04-25T13:31:27","slug":"internationalisierung-oder-wie-kmu-sich-zum-internationalen-erfolg-fuehren","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2019-04-25\/internationalisierung-oder-wie-kmu-sich-zum-internationalen-erfolg-fuehren\/","title":{"rendered":"Internazionalizzazione o: come le PMI si portano al successo internazionale"},"content":{"rendered":"<figure id=\"attachment_5185\" aria-describedby=\"caption-attachment-5185\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5185\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/04\/Internationalisierung-oder-Wie-KMU-sich-zum-internationalen-Erfolg-fuehren_Organisator.jpg\" alt=\"\" width=\"680\" height=\"544\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/04\/Internationalisierung-oder-Wie-KMU-sich-zum-internationalen-Erfolg-fuehren_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/04\/Internationalisierung-oder-Wie-KMU-sich-zum-internationalen-Erfolg-fuehren_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/04\/Internationalisierung-oder-Wie-KMU-sich-zum-internationalen-Erfolg-fuehren_Organisator-219x175.jpg 219w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/04\/Internationalisierung-oder-Wie-KMU-sich-zum-internationalen-Erfolg-fuehren_Organisator-438x350.jpg 438w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/04\/Internationalisierung-oder-Wie-KMU-sich-zum-internationalen-Erfolg-fuehren_Organisator-300x240.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-5185\" class=\"wp-caption-text\">Modello di Lucerna dell'internazionalizzazione delle PMI. (Grafica: Universit\u00e0 di Scienze Applicate e Arti di Lucerna)<\/figcaption><\/figure>\n<p>Il successo della piazza economica svizzera dipende in gran parte dal successo delle piccole e medie imprese (PMI) nei settori pi\u00f9 disparati. Poich\u00e9 il mercato interno svizzero \u00e8 rapidamente saturo, soprattutto per le offerte di nicchia altamente specializzate, molte PMI svizzere cercano presto il successo all'estero. La ricerca sull'internazionalizzazione delle imprese si \u00e8 finora concentrata sulle grandi imprese e sulle multinazionali. Uno studio sistematico dei prerequisiti speciali e delle necessarie competenze di leadership e di gestione delle PMI \u00e8 stato carente.<\/p>\n<h2>L'internazionalizzazione delle PMI \u00e8 orientata verso le opportunit\u00e0<\/h2>\n<p>Uno studio della Scuola universitaria professionale di Lucerna, finanziato da Innosuisse, mostra ora che l'internazionalizzazione delle PMI e delle grandi imprese \u00e8 molto diversa. \"Le piccole e medie imprese intraprendono l'internazionalizzazione in cicli rapidi, orientandosi alle opportunit\u00e0 o alle coincidenze che si presentano e dipendono fortemente dall'imprenditorialit\u00e0 e dalle capacit\u00e0 di leadership e di gestione dei loro dirigenti\", cos\u00ec il leader del progetto Prof. Dr. Ingo Stolz descrive la situazione iniziale dalle interviste qualitative con oltre 20 PMI svizzere. Questo contraddice le descrizioni e i modelli precedenti, che tradizionalmente descrivono l'internazionalizzazione a tappe come un processo lineare e strategico. Nel successivo studio quantitativo, i ricercatori hanno intervistato circa 70 altre aziende per determinare la portata delle loro competenze di internazionalizzazione. L'attenzione si \u00e8 concentrata sulle seguenti domande: quali percorsi portano al successo dell'internazionalizzazione delle PMI? Quali competenze di leadership e di gestione sono importanti per perseguire questi percorsi? Come possiamo misurare se le competenze necessarie sono disponibili in misura sufficiente? E come si possono sviluppare - se necessario - queste competenze?<\/p>\n<h2>Tra intuizione e processo decisionale razionale<\/h2>\n<p>I dirigenti delle PMI di solito accompagnano i progetti di internazionalizzazione attraverso tre fasi: una fase di avvio per cercare possibili scenari e opportunit\u00e0; una fase di consolidamento per testare un'idea di implementazione concreta lanciando progetti pilota; e una fase di costituzione per l'implementazione coerente e lo scaling di un progetto di internazionalizzazione. Durante queste tre fasi, il dirigente di una PMI si trova in due aree di tensione pi\u00f9 che in altre situazioni aziendali: da un lato, deve identificare il momento giusto per un'azione intuitiva o per una decisione razionale. D'altra parte, devono usare le risorse esistenti in modo efficiente senza perdere il momento giusto per investimenti coraggiosi in cose nuove.<\/p>\n<h2>L'internazionalizzazione richiede competenze diverse<\/h2>\n<p>Le competenze di leadership e di gestione per l'internazionalizzazione possono essere divise in sette sotto-aree: Consapevolezza del rischio, strategia, organizzazione adattiva, imprenditorialit\u00e0, competenza interculturale, partnership internazionali e orientamento al mercato. I manager delle PMI che internazionalizzano con successo hanno buone competenze di internazionalizzazione in tutte e sette le sotto-aree. A seconda della fase di internazionalizzazione, le competenze all'interno di queste sette sotto-aree variano.<\/p>\n<p>Il modello di Lucerna dell'internazionalizzazione delle PMI (vedi grafico), che \u00e8 emerso dal progetto, riassume questi risultati. Su questa base, il team di ricerca ha sviluppato uno strumento di misurazione per determinare le competenze di leadership e di gestione dei manager delle PMI nelle aree rilevanti per l'internazionalizzazione. In questo modo, non solo si possono accertare le competenze esistenti e le eventuali lacune, ma si possono anche iniziare i passi di sviluppo appropriati.<\/p>\n<p>I risultati dello studio sono ora disponibili su <a href=\"http:\/\/hslu.ch\/kmu-international\">hslu.ch\/kmu-international<\/a> liberamente disponibile per il download. Saranno arricchiti all'International Leadership Forum Lucerne (ILFL) con le esperienze concrete dei partner aziendali del progetto di ricerca. In un dialogo aperto, gli imprenditori e i manager delle PMI sono invitati a discutere l'internazionalizzazione delle PMI sulla base di questi ultimi risultati della ricerca, a scambiare le migliori pratiche e a scoprire approcci imprenditoriali innovativi all'ILFL. Un intenso scambio di esperienze, workshop pratici e keynote ispiratori forniscono il quadro appropriato per questo in un programma vario.<\/p>","protected":false},"excerpt":{"rendered":"<p>Der Erfolg des Wirtschaftsstandorts Schweiz ist zu einem grossen Teil vom Erfolg der kleinen und mittleren Unternehmen (KMU) unterschiedlichster Branchen abh\u00e4ngig. Weil die Schweiz als Heimatmarkt gerade f\u00fcr hochspezialisierte Nischenangebote schnell ges\u00e4ttigt ist, suchen viele Schweizer KMU fr\u00fch den Erfolg im Ausland. Die Forschung zur Internationalisierung von Unternehmen fokussierte sich bislang auf Grossunternehmen und multinationale [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Internationalisierung","_yoast_wpseo_metadesc":"Die Internationalisierung von Schweizer KMU verl\u00e4uft anders als jene von Grossunternehmen. Eine Studie zeigt auf, was dabei erfolgsentscheidend ist.","articlekey":"","footnotes":""},"categories":[28],"tags":[280,335,340,459],"class_list":["post-5184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-internationalisierung","tag-management-und-unternehmensfuehrung","tag-maerkte","tag-studie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internationalisierung oder: Wie KMU sich zum internationalen Erfolg f\u00fchren - Organisator<\/title>\n<meta name=\"description\" content=\"Die Internationalisierung von Schweizer KMU verl\u00e4uft anders als jene von Grossunternehmen. 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