{"id":5271,"date":"2019-05-21T08:11:17","date_gmt":"2019-05-21T06:11:17","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=5271"},"modified":"2019-05-21T08:11:17","modified_gmt":"2019-05-21T06:11:17","slug":"investitionsgueterindustrie-trends-bei-vertriebszielen-2019","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/","title":{"rendered":"Industria dei beni capitali: tendenze negli obiettivi di vendita 2019"},"content":{"rendered":"
\"\"
Nell'industria dei beni capitali, l'attenzione \u00e8 di nuovo sempre pi\u00f9 sul prezzo: secondo un sondaggio, le aziende vogliono concedere ai loro clienti meno sconti sui prezzi. (Immagine: Pixabay.com)<\/figcaption><\/figure>\n

\"Quali obiettivi di vendita hanno la massima priorit\u00e0 nella sua azienda nel 2019?\" Questo \u00e8 quello che la societ\u00e0 di consulenza gestionale e commerciale Peter Schreiber & Partner (PS&P), Ilsfeld vicino a Heilbronn, specializzata nell'industria dei beni capitali, voleva sapere. Nel primo trimestre del 2019, ha condotto un sondaggio online tra i responsabili delle vendite nella regione DACH chiamato Expert Barometer. Ognuno dei 204 partecipanti \u00e8 stato in grado di nominare tre dei 13 obiettivi di vendita specificati. <\/span><\/p>\n

Concedere meno sconti<\/span><\/h2>\n

Il barometro degli esperti ha rivelato: l'obiettivo di vendita pi\u00f9 frequentemente nominato per il 2019 \u00e8 \"Ottenere prezzi migliori, concedere meno sconti\" - in altre parole, ottenere un buon margine di profitto (48%). Al secondo posto viene l'obiettivo \"Acquisire clienti nuovi o concorrenti\" (39%), appena davanti a \"Sfruttare i mercati\/clienti esistenti\" (38%).<\/span><\/p>\n

\"\"<\/p>\n

Se si confrontano i risultati del sondaggio del 2019 con quelli del 2016, l'ultima volta che PS&P ha condotto un barometro degli esperti con la stessa domanda, \u00e8 sorprendente: Gli obiettivi di vendita \"Ottenere prezzi migliori\" e \"Acquisire nuovi clienti\" si sono scambiati di posto. Ci\u00f2 \u00e8 dovuto principalmente al fatto che nel 2019 solo il 39 invece del precedente 60 per cento degli intervistati ha nominato il tema dell'acquisizione di nuovi clienti come uno dei loro tre principali obiettivi di vendita, mentre l'obiettivo di \"ottenere prezzi migliori\" mostra un forte aumento di importanza ( 2016: solo 39 per cento; 2019: 48 per cento). <\/span><\/p>\n

Il prezzo di nuovo a fuoco<\/h2>\n

Peter Schreiber, proprietario di PS&P, vede la ragione di questo nel fatto che era abbastanza facile per le aziende acquisire nuovi clienti negli anni passati a causa del boom dei mercati. Attualmente, tuttavia, l'ambiente di mercato \u00e8 \"piuttosto difficile\" in molti settori, come i pilastri industriali tedeschi dell'automobile e dell'ingegneria meccanica e impiantistica - come prova di questo, solo le parole chiave \"guerra commerciale tra USA e Cina\", Iran, Brexit e cambiamento tecnologico sono menzionate qui. Ecco perch\u00e9, secondo Schreiber, molte aziende stanno perseguendo <\/span>i produttori di beni industriali e di capitale stanno attualmente \"perseguendo una strategia di vendita difensiva e di consolidamento piuttosto che orientata alla crescita\". Questa ipotesi \u00e8 supportata dal fatto che anche l'obiettivo di vendita \"Sfruttare maggiormente i mercati\/clienti esistenti\" mostra un aumento percentuale abbastanza elevato rispetto al 2016 (dal 32 al 38%).<\/span><\/p>\n

Sfruttare meglio i mercati esistenti<\/span><\/h2>\n

I risultati del sondaggio indicano anche in parte come le aziende intendono raggiungere gli obiettivi di raggiungere un alto margine di profitto e \"sfruttare maggiormente i mercati\/clienti esistenti\" - tra le altre cose, spingendo la vendita di pezzi di ricambio e servizi. Questo obiettivo di vendita \u00e8 stato nominato dal 24% dei direttori delle vendite intervistati come uno dei loro 3 principali obiettivi di vendita nel 2019 (solo il 18% nel 2016). <\/span><\/p>\n

\u00a0<\/span>Inoltre, il 21% vuole spingere il \"web aided selling\" nelle vendite B2B, cio\u00e8 fare un uso maggiore dei dati dei clienti e delle aziende che sono gi\u00e0 disponibili o che possono essere generati con l'aiuto della moderna tecnologia dell'informazione e della comunicazione, al fine di ottenere nuovi ordini, follow-up e aggiuntivi. <\/span><\/p>\n

Fare un uso migliore dei dati aziendali<\/span><\/h2>\n

Secondo Peter Schreiber, questo dimostra che \"i temi di tendenza di Big Data e Digital Transformation non si fermano alle vendite B2B\", e diventeranno tanto pi\u00f9 importanti quanto pi\u00f9 le aziende si troveranno di fronte alla necessit\u00e0 di ripensare le loro strategie di vendita a causa del cambiamento delle condizioni di mercato. Questo \u00e8 il motivo per cui, sospetta Schreiber, le aziende formeranno sempre pi\u00f9 i loro dipendenti nelle aree di \"vendita di servizi\" e \"vendita assistita dal web\", tra le altre, nei prossimi anni - poich\u00e9 sono ancora in gran parte un territorio inesplorato per molti venditori.<\/span><\/p>\n

Fonte: www.schreiber-training.de<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u201eWelche Vertriebsziele haben in Ihrem Unternehmen 2019 die h\u00f6chste Priorit\u00e4t?\u201c Das wollte die auf die Investitionsg\u00fcterindustrie spezialisierte Management- und Vertriebsberatung Peter Schreiber & Partner (PS&P), Ilsfeld bei Heilbronn, wissen. Sie f\u00fchrte dazu im 1. Quartal 2019 eine Expertenbarometer genannte Online-Befragung von Vertriebsverantwortlichen in der DACH-Region durch. Bei ihr konnte jeder der 204 Teilnehmer drei von […]<\/p>\n","protected":false},"author":4,"featured_media":5274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Investitionsg\u00fcterindustrie","_yoast_wpseo_metadesc":"Die meisten Unternehmen in der Investitionsg\u00fcterindustrie wollen 2019 in ihren aktuellen M\u00e4rkten und bei ihren Bestandskunden bessere Preise erzielen.","articlekey":"","footnotes":""},"categories":[29],"tags":[90,340,459],"class_list":["post-5271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-branchen","tag-maerkte","tag-studie"],"acf":[],"yoast_head":"\nInvestitionsg\u00fcterindustrie: Trends bei Vertriebszielen 2019 - Organisator<\/title>\n<meta name=\"description\" content=\"Die meisten Unternehmen in der Investitionsg\u00fcterindustrie wollen 2019 in ihren aktuellen M\u00e4rkten und bei ihren Bestandskunden bessere Preise erzielen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investitionsg\u00fcterindustrie: Trends bei Vertriebszielen 2019\" \/>\n<meta property=\"og:description\" content=\"Die meisten Unternehmen in der Investitionsg\u00fcterindustrie wollen 2019 in ihren aktuellen M\u00e4rkten und bei ihren Bestandskunden bessere Preise erzielen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-21T06:11:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Investitionsgueterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"453\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#Investitionsg\u00fcterindustrie: Trends bei #Vertriebszielen 2019\" \/>\n<meta name=\"twitter:description\" content=\"Die meisten Unternehmen in der #Investitionsg\u00fcterindustrie wollen 2019 in ihren aktuellen M\u00e4rkten und bei ihren #Bestandskunden bessere Preise erzielen.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Investitionsg\u00fcterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Investitionsg\u00fcterindustrie: Trends bei Vertriebszielen 2019\",\"datePublished\":\"2019-05-21T06:11:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/\"},\"wordCount\":545,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Investitionsgueterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg\",\"keywords\":[\"Branchen\",\"M\u00e4rkte\",\"Studie\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/\",\"name\":\"Investitionsg\u00fcterindustrie: Trends bei Vertriebszielen 2019 - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Investitionsgueterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg\",\"datePublished\":\"2019-05-21T06:11:17+00:00\",\"description\":\"Die meisten Unternehmen in der Investitionsg\u00fcterindustrie wollen 2019 in ihren aktuellen M\u00e4rkten und bei ihren Bestandskunden bessere Preise erzielen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Investitionsgueterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/Investitionsgueterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg\",\"width\":680,\"height\":453,\"caption\":\"Bei der Investitionsg\u00fcterindustrie r\u00fcckt der Preis wieder verst\u00e4rkt in den Fokus: Gem\u00e4ss einer Umfrage wollen Unternehmen ihren Kunden weniger Preisnachl\u00e4sse gew\u00e4hren. (Bild: Pixabay.com)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2019-05-21\\\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Investitionsg\u00fcterindustrie: Trends bei Vertriebszielen 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\",\"name\":\"thomas.berner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"caption\":\"thomas.berner\"},\"url\":\"https:\\\/\\\/www.organisator.ch\\\/it\\\/author\\\/thomas-berner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Industria dei beni strumentali: tendenze degli obiettivi di vendita 2019 - Organizzatore","description":"La maggior parte delle aziende del settore dei beni strumentali vuole ottenere prezzi migliori nei mercati attuali e con i clienti esistenti nel 2019.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/it\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/","og_locale":"it_IT","og_type":"article","og_title":"Investitionsg\u00fcterindustrie: Trends bei Vertriebszielen 2019","og_description":"Die meisten Unternehmen in der Investitionsg\u00fcterindustrie wollen 2019 in ihren aktuellen M\u00e4rkten und bei ihren Bestandskunden bessere Preise erzielen.","og_url":"https:\/\/www.organisator.ch\/it\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2019-05-21T06:11:17+00:00","og_image":[{"width":680,"height":453,"url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Investitionsgueterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg","type":"image\/jpeg"}],"author":"thomas.berner","twitter_card":"summary_large_image","twitter_title":"#Investitionsg\u00fcterindustrie: Trends bei #Vertriebszielen 2019","twitter_description":"Die meisten Unternehmen in der #Investitionsg\u00fcterindustrie wollen 2019 in ihren aktuellen M\u00e4rkten und bei ihren #Bestandskunden bessere Preise erzielen.","twitter_image":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Investitionsg\u00fcterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/"},"author":{"name":"thomas.berner","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e"},"headline":"Investitionsg\u00fcterindustrie: Trends bei Vertriebszielen 2019","datePublished":"2019-05-21T06:11:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/"},"wordCount":545,"commentCount":0,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Investitionsgueterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg","keywords":["Branchen","M\u00e4rkte","Studie"],"articleSection":["MARKETING"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/","url":"https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/","name":"Industria dei beni strumentali: tendenze degli obiettivi di vendita 2019 - Organizzatore","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Investitionsgueterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg","datePublished":"2019-05-21T06:11:17+00:00","description":"La maggior parte delle aziende del settore dei beni strumentali vuole ottenere prezzi migliori nei mercati attuali e con i clienti esistenti nel 2019.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Investitionsgueterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Investitionsgueterindustrie-Trends-bei-Vertriebszielen-2019-1_Organisator.jpg","width":680,"height":453,"caption":"Bei der Investitionsg\u00fcterindustrie r\u00fcckt der Preis wieder verst\u00e4rkt in den Fokus: Gem\u00e4ss einer Umfrage wollen Unternehmen ihren Kunden weniger Preisnachl\u00e4sse gew\u00e4hren. (Bild: Pixabay.com)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2019-05-21\/investitionsgueterindustrie-trends-bei-vertriebszielen-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Investitionsg\u00fcterindustrie: Trends bei Vertriebszielen 2019"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizzatore","description":"Competente. Pratico. In 10 numeri all'anno, ORGANISATOR presenta i temi essenziali per i manager delle PMI.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizzatore","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e","name":"Tommaso.berner","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","caption":"thomas.berner"},"url":"https:\/\/www.organisator.ch\/it\/author\/thomas-berner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/5271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/comments?post=5271"}],"version-history":[{"count":0,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/5271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media\/5274"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media?parent=5271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/categories?post=5271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/tags?post=5271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}