{"id":5305,"date":"2019-05-27T09:30:28","date_gmt":"2019-05-27T07:30:28","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=5305"},"modified":"2019-05-27T09:30:28","modified_gmt":"2019-05-27T07:30:28","slug":"zusammenschluss-von-online-plattformen-visable-als-neues-dach-fuer-wer-liefert-was-und-europages","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2019-05-27\/zusammenschluss-von-online-plattformen-visable-als-neues-dach-fuer-wer-liefert-was-und-europages\/","title":{"rendered":"Fusione di piattaforme online: Visibile come il nuovo ombrello per \"Wer liefert was\" e Europages"},"content":{"rendered":"<figure id=\"attachment_5306\" aria-describedby=\"caption-attachment-5306\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5306\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Zusammenschluss-von-Online-Plattformen-Visable-als-neues-Dach-fuer-Wer-liefert-was-und-Europages-1_Organisator.jpg\" alt=\"\" width=\"680\" height=\"453\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Zusammenschluss-von-Online-Plattformen-Visable-als-neues-Dach-fuer-Wer-liefert-was-und-Europages-1_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Zusammenschluss-von-Online-Plattformen-Visable-als-neues-Dach-fuer-Wer-liefert-was-und-Europages-1_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Zusammenschluss-von-Online-Plattformen-Visable-als-neues-Dach-fuer-Wer-liefert-was-und-Europages-1_Organisator-263x175.jpg 263w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Zusammenschluss-von-Online-Plattformen-Visable-als-neues-Dach-fuer-Wer-liefert-was-und-Europages-1_Organisator-525x350.jpg 525w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Zusammenschluss-von-Online-Plattformen-Visable-als-neues-Dach-fuer-Wer-liefert-was-und-Europages-1_Organisator-300x200.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-5306\" class=\"wp-caption-text\">L'amministratore delegato Peter F. Schmid sta portando avanti la fusione delle piattaforme online: wlw ed europages avranno un nuovo ombrello aziendale con Visable. (Immagine: zVg)<\/figcaption><\/figure>\n<p>Il commercio online B2B \u00e8 considerato un mercato con un grande potenziale di crescita, addirittura superiore a quello del commercio B2C. Nel 2015, la societ\u00e0 di ricerche di mercato Frost &amp; Sullivan ha previsto che il volume del commercio online B2B raggiunger\u00e0 circa 6700 miliardi di dollari nel 2020, rispetto ai 3200 miliardi di dollari del settore B2C. Tuttavia, il mercato B2B \u00e8 molto frammentato. Questo rende difficile sfruttare adeguatamente il potenziale. \"Siamo solo all'inizio, poich\u00e9 il comportamento dei clienti B2B si sta orientando verso quello dei clienti B2C\", ha dichiarato Carsten Brandt, responsabile della comunicazione aziendale di wlw, durante una conferenza stampa tenutasi la scorsa settimana.<\/p>\n<h2><strong>Sfruttare meglio il potenziale di mercato attraverso la fusione delle piattaforme online<\/strong><\/h2>\n<p>\u00c8 noto che gli acquirenti aziendali trascorrono in media 5,5 ore online per cercare i fornitori. Ci\u00f2 significa che la visibilit\u00e0 online \u00e8 il punto di forza per le PMI. Sempre pi\u00f9 aziende lo hanno capito e stanno investendo maggiormente nel marketing online. Visable\", nata dalla fusione delle due piattaforme online \"Wer liefert was\" e Europages, vuole ora far propria questa tendenza. L'obiettivo: sfruttare il grande mercato interno europeo, con 300 milioni di persone e oltre 20 milioni di aziende. La nuova azienda \u00e8 anche una risposta agli operatori internazionali di Stati Uniti, Cina e India, che stanno conquistando sempre pi\u00f9 quote di mercato. Visable punta a una crescita del fatturato a due cifre nei prossimi anni. Il fatturato di wlw Group, pari a circa 50 milioni di euro nel 2018, verr\u00e0 raddoppiato a 100 milioni di euro nel medio termine con Visable. Il nome \"Visable\" \u00e8 una parola artificiale composta dalle parole inglesi \"visible\" e \"enable\". Il nome dell'azienda descrive quindi la promessa del servizio di fornire alle piccole e medie imprese maggiore visibilit\u00e0 e portata su Internet, come ha spiegato il direttore marketing Carsten Brandt.<\/p>\n<h2><strong>I marchi pi\u00f9 noti rimangono<\/strong><\/h2>\n<p>Insieme alla sua filiale Europages, wlw \u00e8 gi\u00e0 presente in 29 Paesi. In tutti i mercati europei insieme, le due piattaforme online combinano pi\u00f9 di 3,7 milioni di utenti mensili e oltre 50 milioni di visite all'anno sulle loro piattaforme. Le aziende svizzere che desiderano essere il pi\u00f9 possibile visibili online nella regione DACH e nei Paesi europei hanno ora un solo contatto per accedere ai servizi di \"Wer liefert was\" e di EUROPAGES. Tuttavia, entrambe le piattaforme continueranno a esistere come marchi o offerte di Visable, cos\u00ec come i servizi di marketing online gi\u00e0 offerti oggi, con i quali le aziende possono espandere la loro portata oltre i mercati B2B. La sede svizzera di \"Wer liefert was\" a Baar rimarr\u00e0 invariata.<\/p>\n<h2><strong>Ampliamento del portafoglio di servizi<\/strong><\/h2>\n<p>Visable supporta le aziende europee nell'utilizzo dei canali di vendita e delle attivit\u00e0 di marketing digitali per essere visibili in tutta Europa. Le attivit\u00e0 si basano su due pilastri: da un lato, ci sono i gi\u00e0 citati e collaudati mercati online wlw e Europages. D'altra parte, Visable offre servizi completi per il marketing online, come Google Ads, il retargeting, il cosiddetto \"Company Data Optimiser\" e la web analytics. \"A parte Visable, nessun altro fornitore in Europa offre soluzioni specificamente adattate alle aziende, a partire dai propri marketplace B2B e dai servizi di marketing online per mettere in contatto acquirenti e fornitori internazionali di prodotti e servizi\", spiega Peter F. Schmid, CEO di Visable.<\/p>\n<figure id=\"attachment_5307\" aria-describedby=\"caption-attachment-5307\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5307\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Zusammenschluss-von-Online-Plattformen-Visable-als-neues-Dach-fuer-Wer-liefert-was-und-Europages-2_Organisator.jpg\" alt=\"\" width=\"680\" height=\"282\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Zusammenschluss-von-Online-Plattformen-Visable-als-neues-Dach-fuer-Wer-liefert-was-und-Europages-2_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Zusammenschluss-von-Online-Plattformen-Visable-als-neues-Dach-fuer-Wer-liefert-was-und-Europages-2_Organisator-16x7.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Zusammenschluss-von-Online-Plattformen-Visable-als-neues-Dach-fuer-Wer-liefert-was-und-Europages-2_Organisator-375x156.jpg 375w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2019\/05\/Zusammenschluss-von-Online-Plattformen-Visable-als-neues-Dach-fuer-Wer-liefert-was-und-Europages-2_Organisator-300x124.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-5307\" class=\"wp-caption-text\">Il portafoglio di servizi Visable. (Grafico: zVg)<\/figcaption><\/figure>\n<h2><strong>Investimenti annuali in milioni<\/strong><\/h2>\n<p>Visable investe sempre pi\u00f9 nello sviluppo e nell'ampliamento delle competenze e del personale. Solo di recente, con l'acquisizione della piattaforma Gebraucht.de, l'azienda ha ulteriormente ampliato le proprie competenze in segmenti cos\u00ec importanti per il settore B2B, come la ricerca centrata sull'utente, le opzioni di comunicazione tra venditori e acquirenti, lo sviluppo di app e l'implementazione di una moderna architettura software e infrastruttura cloud. Con Gebraucht.de Visable ha ottenuto un'ulteriore nuova sede aziendale a Berlino.<\/p>\n<p>\"Continueremo a investire nel personale, nell'infrastruttura IT e nel miglioramento dei nostri marketplace 'Wer liefert was' ed EUROPAGES, per poter offrire ai nostri clienti il miglior assortimento su Internet e, allo stesso tempo, agli acquirenti la migliore ricerca nel B2B\", afferma Peter F. Schmid. \"A questo scopo \u00e8 disponibile un importo annuale di milioni e non si escludono ulteriori acquisizioni in futuro\". Secondo l'azienda, che \u00e8 di propriet\u00e0 della societ\u00e0 di private equity Capvis e del management, gli investimenti sono tutti realizzati con il flusso di cassa dell'azienda stessa.<\/p>\n<p>Si sta investendo anche nella gestione di Visable, soprattutto per quanto riguarda l'area IT\/prodotti. Daniel Keller, un uomo di grande esperienza, \u00e8 stato nominato alla direzione come CTO. Tra le stazioni importanti della sua carriera figurano Microsoft e Axel Springer SE. Tra i nuovi arrivati ci sono anche Srikanth Achanta come Senior Director Engineering e Tarik Zahzah come nuovo Head of Partner Sales Management.<\/p>\n<h2><strong>Conseguenza della trasformazione digitale<\/strong><\/h2>\n<p>Il percorso di espansione di Visable va visto anche nel contesto della trasformazione digitale che molte aziende in Europa stanno attraversando. Se per molto tempo molte aziende hanno fornito ai loro partner commerciali, esistenti o potenziali, dei libri-catalogo spessi per pubblicizzare il loro assortimento, oggi utilizzano sempre di pi\u00f9 le piattaforme online. Il classico rappresentante di vendita, che ha un contatto personale con le aziende, mantiene una certa importanza, ma viene in parte sostituito dai processi di ordinazione digitale.<\/p>\n<p>La trasformazione digitale ha aumentato la necessit\u00e0 di disporre online di informazioni il pi\u00f9 possibile accurate su prodotti e servizi al momento dell'acquisto da parte delle aziende. Questo perch\u00e9 gli acquirenti professionali hanno le stesse aspettative negli affari e negli acquisti privati online. Le vendite da parte delle aziende devono quindi presentare i propri prodotti e servizi su Internet in modo altrettanto dettagliato, come gi\u00e0 avviene oggi nel settore dei clienti finali del segmento di prezzo alto. Ad esempio, prima di acquistare automobili, beni di lusso ed elettronica di consumo, gli utenti privati di Internet ricevono oggi un'impressione cos\u00ec realistica grazie a immagini, video o animazioni 3D che una consultazione personale o un contatto fisico con il prodotto prima dell'acquisto \u00e8 quasi superfluo.<\/p>\n<p><em>Ulteriori informazioni: <a href=\"http:\/\/www.visable.com\">www.visable.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Der B2B-Onlinehandel gilt als Markt mit einem grossen Wachstumspotenzial, das sogar jenes des B2C-Handels \u00fcbersteigt. So rechnete das Marktforschungsunternehmen Frost &amp; Sullivan 2015 damit, dass im Jahr 2020 das Volumen im B2B-Onlinehandel rund 6700 Milliarden US-Dollars erreichen wird \u2013 gegen\u00fcber 3200 Milliarden US-Dollars im B2C-Sektor. Indes: der B2B-Markt ist stark fragmentiert. Das macht es schwierig, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Online-Plattformen","_yoast_wpseo_metadesc":"Die Online-Plattformen \u00abWer liefert was\u00bb (wlw) und Europages werden zu einem neuen Unternehmen mit dem Namen \u00abVisable\u00bb zusammengef\u00fchrt.","articlekey":"","footnotes":""},"categories":[29],"tags":[67,163,339,340,367],"class_list":["post-5305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-b2b","tag-e-commerce","tag-marketing","tag-maerkte","tag-online-handel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zusammenschluss von Online-Plattformen: Visable als neues Dach f\u00fcr \u00abWer liefert was\u00bb und Europages - 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