{"id":566,"date":"2016-06-03T11:49:48","date_gmt":"2016-06-03T09:49:48","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=566"},"modified":"2016-06-03T11:49:48","modified_gmt":"2016-06-03T09:49:48","slug":"erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/","title":{"rendered":"Primo forum sulla gestione dei servizi all'Universit\u00e0 di Basilea"},"content":{"rendered":"<figure id=\"attachment_567\" aria-describedby=\"caption-attachment-567\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-567\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg\" alt=\"\" width=\"640\" height=\"416\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg 640w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator-16x10.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator-269x175.jpg 269w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator-538x350.jpg 538w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator-300x195.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-567\" class=\"wp-caption-text\">Il pioniere del marketing Prof. Dr. Dr. h.c. mult. Manfred Bruhn rivela<\/figcaption><\/figure>\n<p>Perch\u00e9 la trasformazione? La digitalizzazione, la crescente intensit\u00e0 competitiva, il crollo dei prezzi, la mercificazione dei prodotti e la scomparsa dei modelli di business classici - le sfide per le aziende che il pioniere del marketing Prof. Dr. Dr. h.c. mult. Manfred Bruhn sono poliedrici. Coloro che non sono capaci di cambiare cadranno nel dimenticatoio.<\/p>\n<p><strong>Argomenti onnipresenti - ma poche discussioni orientate all'obiettivo<\/strong><\/p>\n<p>Il professore dell'Universit\u00e0 di Basilea, insieme al suo collega Karsten Hadwich, professore all'Universit\u00e0 di Hohenheim (Stoccarda), terr\u00e0 la conferenza di apertura al Forum congiunto Service Management all'Universit\u00e0 di Basilea. Bruhn critica il fatto che la discussione su temi come la disruption e la trasformazione digitale \u00e8 onnipresente ma poco mirata: \"Parole d'ordine come disruption e digitalizzazione non forniscono concetti e soluzioni di per s\u00e9. Ecco perch\u00e9 \u00e8 difficile per le aziende affrontare in modo mirato i cambiamenti multiformi. Molti sanno che devono cambiare. La domanda \u00e8 come!<\/p>\n<p>Al centro di una trasformazione di successo c'\u00e8 il servizio, spiega Manfred Bruhn. Si tratta di creare nuove forme di interazione, nuovi modelli di business e nuove offerte di servizi. Insieme, i due professori mostrano i passi di sviluppo e le fasi della trasformazione da fornitore di prodotti a societ\u00e0 di servizi.<\/p>\n<p>Questo sviluppo porta con s\u00e9 numerose opportunit\u00e0, ma anche molte sfide. Sono necessari nuovi modelli di prezzo, la relazione con il cliente sta cambiando radicalmente e sono necessari anche cambiamenti interni. La tecnologia non dovrebbe essere in primo piano: \"La digitalizzazione \u00e8 un abilitatore per questi sviluppi. Tuttavia, chi si concentra solo su di esso corre il rischio di non prendere in considerazione il cliente. Il digitale non \u00e8 automaticamente migliore\", dice Karsten Hadwich.<\/p>\n<p><strong>Esempi dalla pratica<\/strong><\/p>\n<p>In seguito, i rappresentanti del settore presenteranno le loro esperienze fino ad oggi. Il gigante farmaceutico Novartis sta sperimentando nuovi modelli di prezzi basati sui risultati. L'azienda di automazione di processo Endress+Hauser sta anche evolvendo da un fornitore di prodotti a un fornitore di soluzioni attraverso la co-ingegnerizzazione e la gestione degli asset degli impianti. La start-up di moda Outfittery mostra come la curation come servizio permette un nuovo tipo di vendita e modello di business. L'azienda di logistica MAN Truck &amp; Bus, uno dei principali produttori di veicoli commerciali e inventore del motore diesel, ipotizza che in futuro i veicoli in rete saranno rilevanti solo come portatori di servizi versatili.<\/p>\n<p>Cosa significa la trasformazione dei servizi per la gestione? Nella tavola rotonda, i relatori evidenzieranno i compiti di gestione concreti insieme al pubblico. Non \u00e8 sufficiente offrire semplicemente dei servizi. Le aziende devono generare la conoscenza del cliente e ancorare l'orientamento al cliente nella loro organizzazione. Senza coinvolgere il cliente, il rischio \u00e8 grande. Spesso, il posizionamento del proprio marchio deve essere rivisto o il mercato deve essere lavorato con nuove sottomarche. Le vendite e il personale devono essere formati ed educati. Dove porta il viaggio? \"Non voglio pi\u00f9 vendere automobili. I nostri clienti dovrebbero usare le auto e pagare per l'uso situazionale secondo i loro desideri. Questo significa, ovviamente, che pagano il trasporto, volentieri combinato con altri mezzi di trasporto. Pagano anche per servizi aggiuntivi come l'intrattenimento, i sedili massaggianti, la navigazione, il parcheggio e cos\u00ec via. Il cliente ottiene i servizi di cui ha bisogno e quando ne ha bisogno\", \u00e8 cos\u00ec che un rappresentante dell'industria automobilistica descrive le prospettive.<\/p>\n<p><em>Fonte: <a href=\"http:\/\/www.bruhn-partner.com\/\" target=\"_blank\" data-cke-saved-href=\"http:\/\/www.bruhn-partner.com\/\" rel=\"noopener\">www.bruhn-partner.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Warum Transformation? Digitalisierung, steigende Wettbewerbsintensit\u00e4t, Preiszerfall, die Commoditisierung von Produkten und der Untergang von klassischen Gesch\u00e4ftsmodellen \u2013 die Herausforderungen f\u00fcr Unternehmen, die Marketingpionier Prof. Dr. Dr. h.c. mult. Manfred Bruhn aufzeigt, sind vielseitig. Wer nicht ver\u00e4nderungsf\u00e4hig sei, bleibt auf der Strecke. Allgegenw\u00e4rtige Themen &#8211; aber wenig zielf\u00fchrende Diskussionen Der Professor von der Universit\u00e4t Basel h\u00e4lt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Dienstleistungsmanagement","_yoast_wpseo_metadesc":"Wissenschaftler, F\u00fchrungspersonen und Marketingexperten trafen sich am ersten Forum Dienstleistungsmanagement zum Thema Servicetransformation.","articlekey":"","footnotes":""},"categories":[28],"tags":[193,334,335,339],"class_list":["post-566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-fachkongressfachmesse","tag-management","tag-management-und-unternehmensfuehrung","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erstes Forum Dienstleistungsmanagement an der Universit\u00e4t Basel - Organisator<\/title>\n<meta name=\"description\" content=\"Wissenschaftler, F\u00fchrungspersonen und Marketingexperten trafen sich am ersten Forum Dienstleistungsmanagement zum Thema Servicetransformation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erstes Forum Dienstleistungsmanagement an der Universit\u00e4t Basel\" \/>\n<meta property=\"og:description\" content=\"Mit \u00fcber 100 Teilnehmern aus Praxis und Wissenschaft war das Auditorium der Wirtschaftswissenschaftlichen Fakult\u00e4t der Universit\u00e4t Basel am 1. Juni bis auf den letzten Platz belegt. Wissenschaftler sowie F\u00fchrungspersonen und Marketingexperten aus unterschiedlichen Branchen trafen sich am ersten Forum Dienstleistungsmanagement, in diesem Jahr zum Thema Servicetransformation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/gestione-2\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-03T09:49:48+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/aa2bace6c5c5aad60102004a50c4eb1c\"},\"headline\":\"Erstes Forum Dienstleistungsmanagement an der Universit\u00e4t Basel\",\"datePublished\":\"2016-06-03T09:49:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/\"},\"wordCount\":530,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg\",\"keywords\":[\"Fachkongress\\\/Fachmesse\",\"Management\",\"Management und Unternehmensf\u00fchrung\",\"Marketing\"],\"articleSection\":[\"MANAGEMENT\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/\",\"name\":\"Erstes Forum Dienstleistungsmanagement an der Universit\u00e4t Basel - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg\",\"datePublished\":\"2016-06-03T09:49:48+00:00\",\"description\":\"Wissenschaftler, F\u00fchrungspersonen und Marketingexperten trafen sich am ersten Forum Dienstleistungsmanagement zum Thema Servicetransformation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg\",\"width\":640,\"height\":416,\"caption\":\"Marketingpionier Prof. Dr. Dr. h.c. mult. Manfred Bruhn aufzeigt\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2016-06-03\\\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Erstes Forum Dienstleistungsmanagement an der Universit\u00e4t Basel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/aa2bace6c5c5aad60102004a50c4eb1c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/www.organisator.ch\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/it\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Primo Forum sulla gestione dei servizi all'Universit\u00e0 di Basilea - Organizzatore","description":"Accademici, leader ed esperti di marketing si sono incontrati al primo Service Management Forum sul tema della trasformazione dei servizi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/it\/gestione-2\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/","og_locale":"it_IT","og_type":"article","og_title":"Erstes Forum Dienstleistungsmanagement an der Universit\u00e4t Basel","og_description":"Mit \u00fcber 100 Teilnehmern aus Praxis und Wissenschaft war das Auditorium der Wirtschaftswissenschaftlichen Fakult\u00e4t der Universit\u00e4t Basel am 1. Juni bis auf den letzten Platz belegt. Wissenschaftler sowie F\u00fchrungspersonen und Marketingexperten aus unterschiedlichen Branchen trafen sich am ersten Forum Dienstleistungsmanagement, in diesem Jahr zum Thema Servicetransformation.","og_url":"https:\/\/www.organisator.ch\/it\/gestione-2\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2016-06-03T09:49:48+00:00","author":"admin","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/"},"author":{"name":"admin","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/aa2bace6c5c5aad60102004a50c4eb1c"},"headline":"Erstes Forum Dienstleistungsmanagement an der Universit\u00e4t Basel","datePublished":"2016-06-03T09:49:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/"},"wordCount":530,"commentCount":0,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg","keywords":["Fachkongress\/Fachmesse","Management","Management und Unternehmensf\u00fchrung","Marketing"],"articleSection":["MANAGEMENT"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/","url":"https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/","name":"Primo Forum sulla gestione dei servizi all'Universit\u00e0 di Basilea - Organizzatore","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg","datePublished":"2016-06-03T09:49:48+00:00","description":"Accademici, leader ed esperti di marketing si sono incontrati al primo Service Management Forum sul tema della trasformazione dei servizi.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2016\/12\/Erstes-Forum-Dienstleistungsmanagement-an-der-Universitaet-Basel-organisator.jpg","width":640,"height":416,"caption":"Marketingpionier Prof. Dr. Dr. h.c. mult. Manfred Bruhn aufzeigt"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/management\/2016-06-03\/erstes-forum-dienstleistungsmanagement-an-der-universitaet-basel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Erstes Forum Dienstleistungsmanagement an der Universit\u00e4t Basel"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizzatore","description":"Competente. Pratico. In 10 numeri all'anno, ORGANISATOR presenta i temi essenziali per i manager delle PMI.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizzatore","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/aa2bace6c5c5aad60102004a50c4eb1c","name":"amministratore","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ae2f4d718e6c49043e314ce431e7e645d646302a24a5ef5a8bc8e3f5a032e319?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/www.organisator.ch"],"url":"https:\/\/www.organisator.ch\/it\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":0,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/566\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media\/567"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}