{"id":5810,"date":"2019-09-18T09:03:28","date_gmt":"2019-09-18T07:03:28","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=5810"},"modified":"2019-09-18T09:03:28","modified_gmt":"2019-09-18T07:03:28","slug":"dienstleistungen-im-spannungsfeld-zwischen-kooperation-und-wettbewerb","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2019-09-18\/dienstleistungen-im-spannungsfeld-zwischen-kooperation-und-wettbewerb\/","title":{"rendered":"Servizi nell'area di tensione tra cooperazione e concorrenza"},"content":{"rendered":"
\"\"
Punto di discussione cooperazione e competizione: Mareike Ahlers e i relatori sul podio. (Immagine: Forum DLM)<\/figcaption><\/figure>\n

Il quarto Service Management Forum sul tema della coopetizione dei servizi si \u00e8 svolto a Basilea il 13 settembre 2019. Presentazioni pratiche e una tavola rotonda hanno offerto ai partecipanti possibili soluzioni e impulsi innovativi per sfruttare il potenziale dei modelli aziendali cooperativi. Daniel Ebneter (CEO, Karger Publishers), Jan Exner (Manager Consulting, Adobe), Simon Br\u00f6samle (Chief Business Development Officer, SHARE NOW), Sascha Breite (Chief Marketing Officer, Swiss Bankers) e i professori Manfred Bruhn (Universit\u00e0 di Basilea) e Karsten Hadwich (Universit\u00e0 di Hohenheim) hanno fornito le best practice e il materiale di discussione.<\/p>\n

Cooperazione e competizione: trovare la linea ideale<\/h2>\n

Gli interessanti contributi dei relatori hanno chiarito soprattutto una cosa: anche se si proviene da settori diversi, le sfide per lo sviluppo di modelli di business cooperativi sono simili. La globalizzazione e la digitalizzazione, l'aumento della complessit\u00e0 e l'offuscamento dei confini del settore richiedono alle aziende agilit\u00e0 nella ricerca di strategie e nella selezione dei partner strategici. Questo crea anche nuove opportunit\u00e0 di posizionamento, espansione internazionale e innovazione di prodotto.<\/p>\n

\"Il progresso tecnologico apre nuovi potenziali di cooperazione e amplia lo spettro delle possibilit\u00e0 strategiche per le aziende. I modelli di business in coopetizione con i concorrenti sono sempre pi\u00f9 un'opzione seria per aumentare il proprio potere di mercato e generare una crescita del mercato\", ha affermato l'iniziatore del Forum DLM, il professor Manfred Bruhn, nella sua conferenza introduttiva.<\/p>\n

Ecosistemi basati sui servizi<\/h2>\n

Nella sua presentazione, Daniel Ebneter ha illustrato come i cosiddetti \"ecosistemi basati sui servizi\" si siano sviluppati nell'industria editoriale e come Karger Verlag stia esplorando nuove possibilit\u00e0 di cooperazione in questo contesto. L'attenzione si \u00e8 concentrata soprattutto sulla questione di come le piccole e medie case editrici possano resistere in un ambiente caratterizzato dalla digitalizzazione. La crescente importanza di organizzare i dati dei clienti con l'aiuto di piattaforme di gestione dei dati e quindi di controllare le spese di marketing in modo pi\u00f9 efficiente \u00e8 stata al centro della presentazione di Jan Exner di Adobe.<\/p>\n

Nella sua presentazione, Simon Br\u00f6samle ha illustrato come due concorrenti di lunga data come Daimler e BMW possano riuscire a creare una joint venture orientata al futuro nel settore della mobilit\u00e0. Il presupposto fondamentale \u00e8 soprattutto lo sviluppo di una cultura aziendale comune e la volont\u00e0 di abbandonare costantemente i vecchi schemi di pensiero. \"Una base comune di fiducia e trasparenza \u00e8 indispensabile nei partenariati di coopetizione\", ha sottolineato Sascha Breite, CMO di Swiss Bankers, nel suo contributo. Inoltre, anche la disponibilit\u00e0 a concedere tempo per le correzioni di rotta gioca un ruolo importante nel settore dei pagamenti.<\/p>\n

Valore aggiunto dei modelli di business in coopetizione<\/h2>\n

Nella tavola rotonda conclusiva, moderata dalla dott.ssa Mareike Ahlers, amministratore delegato della Prof. Bruhn & Partner AG, \u00e8 emerso ancora una volta chiaramente che, nonostante le sfide per i processi interni e la cultura aziendale, i modelli di business in coopetizione offrono soprattutto l'opportunit\u00e0 di rispondere alle nuove esigenze del mercato e di sviluppare prodotti innovativi con un reale valore aggiunto per i clienti. Una gestione efficace del cambiamento, un buon posizionamento del marchio e, non da ultimo, la volont\u00e0 dell'intera organizzazione di contribuire al processo di trasformazione sono fattori chiave di successo.<\/p>\n

Il DLM Forum \u00e8 stato avviato dalla societ\u00e0 di consulenza di marketing e strategia Prof. Bruhn & Partner AG, dal MAS Marketing Management dell'Universit\u00e0 di Basilea e dai due professori Manfred Bruhn (Universit\u00e0 di Basilea) e Karsten Hadwich (Universit\u00e0 di Hohenheim) per promuovere in modo specifico lo scambio tra scienza e pratica.<\/p>\n

Informazioni: Forum DLM<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Am 13. September 2019 fand in Basel zum vierten Mal das Forum Dienstleistungsmanagement zum Thema Service Coopetition statt. Praxisvortr\u00e4ge und eine Podiumsdiskussion boten den Teilnehmern m\u00f6gliche L\u00f6sungsans\u00e4tze und innovative Impulse, um die Potenziale von kooperativen Gesch\u00e4ftsmodellen f\u00fcr sich zu erschliessen. Die Best Practices und den Diskussionsstoff daf\u00fcr lieferten Daniel Ebneter (CEO, Karger Publishers), Jan Exner […]<\/p>\n","protected":false},"author":4,"featured_media":5811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kooperation und Wettbewerb","_yoast_wpseo_metadesc":"Im Fokus des Forums Dienstleistungsmanagement stand in diesem Jahr das Thema Service Coopetition, also Kooperation und Wettbewerb.","articlekey":"","footnotes":""},"categories":[28],"tags":[150,193,335,432,533],"class_list":["post-5810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-dienstleistungen","tag-fachkongressfachmesse","tag-management-und-unternehmensfuehrung","tag-service-excellence","tag-wissenschaft"],"acf":[],"yoast_head":"\nDienstleistungen im Spannungsfeld zwischen Kooperation und Wettbewerb - Organisator<\/title>\n<meta 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