{"id":6257,"date":"2020-01-22T08:06:18","date_gmt":"2020-01-22T07:06:18","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=6257"},"modified":"2020-01-22T08:06:18","modified_gmt":"2020-01-22T07:06:18","slug":"frauenfreundliche-sprache-gegen-fachkraeftemangel","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/human-resources\/hrm\/2020-01-22\/frauenfreundliche-sprache-gegen-fachkraeftemangel\/","title":{"rendered":"Un linguaggio a misura di donna contro la carenza di lavoratori qualificati"},"content":{"rendered":"
\"\"
Il team fondatore di Witty Works: un linguaggio adatto alle donne negli annunci di lavoro aiuta a combattere la carenza di lavoratori qualificati - un nuovo strumento offre un supporto pratico nella loro formulazione. (Immagine: zVg)<\/figcaption><\/figure>\n

Trovare lavoratori qualificati adatti \u00e8 difficile per le aziende, ma cruciale per il loro successo. La giusta scelta delle parole negli annunci di lavoro da sola porta al 42% di domande in pi\u00f9.<\/p>\n

Il linguaggio negli annunci di lavoro influenza la carenza di lavoratori qualificati<\/h2>\n

Oggi, il 70 per cento degli annunci di lavoro hanno una connotazione maschile, nelle professioni STEM (matematica, informatica, scienze naturali e tecnologia) anche pi\u00f9 del 90 per cento (vedi studi). Di conseguenza, le professioniste si sentono meno indirizzate da loro, a volte addirittura respinte. Le aziende che usano un linguaggio neutro o adatto alle donne nei loro annunci di lavoro ricevono il 42% in pi\u00f9 di candidature. Di conseguenza, la loro selezione \u00e8 pi\u00f9 ampia e hanno una migliore possibilit\u00e0 di riempire la posizione in modo competente.<\/p>\n

Lo strumento supporta rapidamente e facilmente<\/h2>\n

Le aziende stanno soffrendo molto per la carenza di lavoratori qualificati. Ecco perch\u00e9 il Diversificatore di Witty Works offre una soluzione semplice e veloce. Impostato online, ti guida passo dopo passo nella creazione di un annuncio di lavoro. Analizza testi tedeschi, francesi e inglesi in tempo reale per la loro neutralit\u00e0, segna le frasi che sono sfavorevoli e mostra alternative migliori. Lo strumento specifica anche la struttura ideale, che \u00e8 preferita da una grande variet\u00e0 di interessati alla lettura. Inoltre, \u00e8 possibile la pubblicazione automatica su una piattaforma di lavoro specifica per le donne del settore tecnologico e digitale di tutta Europa.<\/p>\n

\"\"
Lo strumento analizza il testo in tempo reale per la neutralit\u00e0, segna le frasi che sono sfavorevoli e mostra alternative migliori. (Immagine: zVg)<\/figcaption><\/figure>\n

Soluzione completa per un linguaggio a misura di donna<\/h2>\n

La start-up Witty Works, con sede a Zurigo, si \u00e8 posta l'obiettivo di aumentare la percentuale di donne nei team tecnologici e digitali. Gli studi dimostrano che i team eterogenei sviluppano prodotti e servizi migliori, promuovono maggiormente l'innovazione e influenzano positivamente il successo economico delle aziende. \"Il feedback delle nostre clienti e dei nostri clienti donne conferma questi risultati dello studio. Inoltre, il nostro sostegno allevia notevolmente la carenza di lavoratori qualificati nelle rispettive aziende\", esprime la sua gioia la cofondatrice Nadia Fischer. Oltre a gestire lo strumento Diversifier e la piattaforma di lavoro, Witty Works consiglia le aziende in modo olistico: dal processo di applicazione completo al mantenimento sostenibile dei dipendenti esistenti.<\/p>\n

Pi\u00f9 su Witty Works: www.witty.works<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Geeignete Fachkr\u00e4fte zu finden, ist f\u00fcr Unternehmen schwierig aber entscheidend f\u00fcr ihren Erfolg. Alleine die richtige Wortwahl in Stellenanzeigen sorgt bereits f\u00fcr 42 Prozent mehr Bewerbungen. Sprache in Stellenanzeigen beeinflusst den Fachkr\u00e4ftemangel Heute sind 70 Prozent der Stellenanzeigen m\u00e4nnlich konnotiert, in MINT-Berufen (Mathematik, Informatik, Naturwissenschaft und Technik) sogar \u00fcber 90 Prozent ( siehe Studien ). […]<\/p>\n","protected":false},"author":4,"featured_media":6259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"frauenfreundliche Sprache","_yoast_wpseo_metadesc":"Das Diversifier-Tool des Start-ups Witty Works unterst\u00fctzt Unternehmen, Stellenanzeigen neutral zu formulieren und dadurch mehr Talente anzusprechen.","articlekey":"","footnotes":""},"categories":[26],"tags":[194,254,393,407],"class_list":["post-6257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hrm","tag-fachkraeftemangel","tag-hrm","tag-produkte","tag-recruiting"],"acf":[],"yoast_head":"\nFrauenfreundliche Sprache gegen Fachkr\u00e4ftemangel - Organisator<\/title>\n<meta name=\"description\" content=\"Das Diversifier-Tool des Start-ups Witty Works unterst\u00fctzt Unternehmen, Stellenanzeigen neutral zu formulieren und dadurch mehr Talente anzusprechen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/risorse-umane\/hrm\/2020-01-22\/frauenfreundliche-sprache-gegen-fachkraeftemangel\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frauenfreundliche Sprache gegen Fachkr\u00e4ftemangel\" \/>\n<meta property=\"og:description\" content=\"Das Diversifier-Tool des Start-ups Witty Works unterst\u00fctzt Unternehmen, Stellenanzeigen neutral zu formulieren und dadurch mehr Talente anzusprechen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/risorse-umane\/hrm\/2020-01-22\/frauenfreundliche-sprache-gegen-fachkraeftemangel\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-22T07:06:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/01\/Frauenfreundliche-Sprache-gegen-Fachkraeftemangel-1_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"448\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#Frauenfreundliche Sprache gegen #Fachkr\u00e4ftemangel\" \/>\n<meta name=\"twitter:description\" content=\"Das #Diversifier-Tool des Start-ups #WittyWorks unterst\u00fctzt Unternehmen, Stellenanzeigen neutral zu formulieren und dadurch mehr Talente anzusprechen.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/01\/Frauenfreundliche-Sprache-gegen-Fachkraeftemangel-1_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/hrm\\\/2020-01-22\\\/frauenfreundliche-sprache-gegen-fachkraeftemangel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/hrm\\\/2020-01-22\\\/frauenfreundliche-sprache-gegen-fachkraeftemangel\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Frauenfreundliche Sprache gegen Fachkr\u00e4ftemangel\",\"datePublished\":\"2020-01-22T07:06:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/hrm\\\/2020-01-22\\\/frauenfreundliche-sprache-gegen-fachkraeftemangel\\\/\"},\"wordCount\":386,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/hrm\\\/2020-01-22\\\/frauenfreundliche-sprache-gegen-fachkraeftemangel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Frauenfreundliche-Sprache-gegen-Fachkraeftemangel-1_Organisator.jpg\",\"keywords\":[\"Fachkr\u00e4ftemangel\",\"HRM\",\"Produkte\",\"Recruiting\"],\"articleSection\":[\"HRM\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/hrm\\\/2020-01-22\\\/frauenfreundliche-sprache-gegen-fachkraeftemangel\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/human-resources\\\/hrm\\\/2020-01-22\\\/frauenfreundliche-sprache-gegen-fachkraeftemangel\\\/\",\"name\":\"Frauenfreundliche Sprache gegen Fachkr\u00e4ftemangel - 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