{"id":6277,"date":"2020-01-27T11:59:00","date_gmt":"2020-01-27T10:59:00","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=6277"},"modified":"2020-01-27T11:59:00","modified_gmt":"2020-01-27T10:59:00","slug":"gruenden-mit-franchise-und-lizenzen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2020-01-27\/gruenden-mit-franchise-und-lizenzen\/","title":{"rendered":"Impostazione con franchising e licenze"},"content":{"rendered":"
\"\"
Coloro che creano il loro business sulla base di franchising o licenze non devono partire da zero, lo sa l'esperto Mike Warmeling. (Immagine: warmeling.consulting)<\/figcaption><\/figure>\n

Se i nuovi imprenditori si avventurano nel lavoro autonomo, iniziano con molto impegno e ambizione, ma spesso senza sufficiente esperienza. \"Coloro che non vogliono iniziare il loro business da zero possono assicurarsi i diritti di concetti di business esistenti e quindi entrare nel business delle licenze o del franchising. Molte persone hanno familiarit\u00e0 con questo modello dalla ristorazione di sistema, ma \u00e8 anche rappresentato in numerosi altri settori\", sa Mike Warmeling, speaker e formatore di successo di Osnabr\u00fcck e fondatore di Warmeling Consulting. Ma come differisce un accordo di licenza dal franchising e quale forma \u00e8 pi\u00f9 adatta ai fondatori inesperti? Mike Warmeling conosce le risposte e chiarisce i punti pi\u00f9 importanti qui sotto.<\/p>\n

    \n
  1. \n

    Come sono collegate la licenza e il franchising?<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    \"Chi acquista una licenza riceve il permesso di utilizzare i diritti di propriet\u00e0 industriale e le conoscenze speciali, un brevetto o un'opera. Con l'acquisto, il licenziatario ottiene dal licenziante, per esempio, il diritto di usare un certo strumento di distribuzione o un concetto di business. A seconda dell'oggetto del contratto, questo permesso \u00e8 legato a un certo periodo di tempo o \u00e8 di validit\u00e0 permanente. Il franchising, invece, rappresenta una sorta di cooperazione tra due aziende indipendenti. Ogni accordo di franchising contiene sempre elementi di un accordo di licenza, ma va ben oltre, con diritti e obblighi differenziati per entrambe le parti. I fondatori acquisiscono, per esempio, non solo i diritti di usare una societ\u00e0 e un marchio in cambio di un pagamento, ma anche un concetto di marketing globale. Questo collega tutti i partecipanti al sistema e permette una presenza uniforme sul mercato. I franchisee hanno anche l'obbligo di implementare il concetto di business corrispondente, mentre i franchisor li sostengono nel farlo\".<\/p>\n

      \n
    1. \n

      Quali sono i vantaggi e gli svantaggi di questi modelli di business?<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      \"Di regola, un accordo di licenza puro \u00e8 associato solo a diritti e nessun obbligo oltre al pagamento di una tassa. I fondatori acquisiscono cos\u00ec modelli di business collaudati con i quali possono, da un lato, decollare anche in una seconda professione e, dall'altro, mantenere la loro libert\u00e0 imprenditoriale. La situazione \u00e8 diversa con il franchising, perch\u00e9 qui i contratti contengono specifiche dettagliate formulate dal franchisor. Questo comporta linee guida severe e gli imprenditori non possono semplicemente interrompere il business se non gli piace o se non ha successo commerciale. A causa dell'obbligo di attuazione strettamente regolato, il franchisee \u00e8 spesso limitato nella sua creativit\u00e0. Tuttavia, anche i fondatori beneficiano di questo modello di business, poich\u00e9 ricevono supporto e sostegno dal franchisor\".<\/p>\n

        \n
      1. \n

        Quale modello dovrebbero scegliere i fondatori?<\/strong><\/h2>\n<\/li>\n<\/ol>\n

        \"Chiunque decida di entrare in un sistema di franchising o di licenze dovrebbe prima di tutto prestare attenzione al contenuto concreto del contratto da firmare o scoprire quali diritti e doveri sta assumendo e quali servizi fornisce il rispettivo fornitore del sistema. Quale modello di business \u00e8 la scelta giusta per i futuri lavoratori autonomi dipende da molti fattori, come il settore o i propri obiettivi. Per coloro che vogliono costruire una carriera sul lato e prendere decisioni indipendenti, un accordo di licenza pura pu\u00f2 essere vantaggioso. Il franchising, d'altra parte, \u00e8 un'opzione per i fondatori che vogliono implementare concetti collaudati uno a uno e come parte di un'azienda di successo. In ogni caso, \u00e8 consigliabile cercare un parere esterno ed esperto e non prendere decisioni troppo affrettate.<\/p>\n

        Ulteriori informazioni su franchising e licenze su www.warmeling.consulting<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

        Wagen Neugr\u00fcnder den Weg in die Selbstst\u00e4ndigkeit, beginnen sie mit viel Engagement und Ehrgeiz, jedoch h\u00e4ufig ohne ausreichende Erfahrung. \u201eWer mit seinem Unternehmen nicht v\u00f6llig bei null anfangen m\u00f6chte, kann sich die Rechte f\u00fcr schon vorhandene Gesch\u00e4ftskonzepte sichern und somit ins Lizenz- oder Franchisinggesch\u00e4ft einsteigen. Dieses Modell kennen viele aus der Systemgastronomie, es ist aber […]<\/p>\n","protected":false},"author":4,"featured_media":6279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Franchise","_yoast_wpseo_metadesc":"Franchise oder Lizenzen: F\u00fcr Gr\u00fcnder eine M\u00f6glichkeit, nicht v\u00f6llig bei null anfangen zu m\u00fcssen. Drei wichtige Punkte gilt es zu beachten.","articlekey":"","footnotes":""},"categories":[28],"tags":[205,335,451,496],"class_list":["post-6277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-firmengruendungen","tag-management-und-unternehmensfuehrung","tag-startups","tag-unternehmensfuehrung"],"acf":[],"yoast_head":"\nGr\u00fcnden mit Franchise und Lizenzen - Organisator<\/title>\n<meta name=\"description\" content=\"Franchise oder Lizenzen: F\u00fcr Gr\u00fcnder eine M\u00f6glichkeit, nicht v\u00f6llig bei null anfangen zu m\u00fcssen. 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