{"id":7071,"date":"2020-09-04T09:59:37","date_gmt":"2020-09-04T07:59:37","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=7071"},"modified":"2020-09-04T09:59:37","modified_gmt":"2020-09-04T07:59:37","slug":"kmu-swiss-podium-2020-kultur-ist-keine-projektarbeit","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2020-09-04\/kmu-swiss-podium-2020-kultur-ist-keine-projektarbeit\/","title":{"rendered":"KMU Swiss Podium 2020: \"La cultura non \u00e8 un lavoro a progetto\"."},"content":{"rendered":"
\"\"
Armin Baumann d\u00e0 il benvenuto agli ospiti e ai relatori del KMU Swiss Podium 2020. (Foto: Thomas Berner)<\/figcaption><\/figure>\n

Lo hanno notato sia l'organizzatore Armin Baumann di KMU SWISS AG che molti degli ospiti: Le persone hanno apprezzato il fatto di incontrarsi di nuovo faccia a faccia e di conversare lontano da uffici domestici e videoconferenze. Gli organizzatori hanno fatto tutto il possibile per garantire le norme igieniche, le regole di distanza e la tracciabilit\u00e0 dei contatti, ma i \"sacrifici\" associati alla spontaneit\u00e0 erano gestibili. \u00c8 stato dimostrato che i grandi eventi dal vivo possono essere organizzati pi\u00f9 o meno senza problemi e che la partecipazione a tali eventi non dovrebbe rappresentare un rischio.<\/p>\n

Il fatto che eventi come il KMU Swiss Podium 2020 rispondano a un'esigenza \u00e8 stato evidente dalla presenza di circa 250 ospiti. \"Le persone vogliono unirsi\", ha detto Armin Baumann nella sua introduzione. Il mondo digitale non \u00e8 tutto, ma ha comunque prevalso \"un po'\", ha continuato Baumann. Ma non potr\u00e0 mai sostituire il contatto personale. Da questo punto di vista, il motto della conferenza \"Culto e cultura\" era appropriato, perch\u00e9 le conversazioni personali fanno parte della nostra cultura.<\/p>\n

Innovazione: anche una questione di cultura<\/h2>\n

La prima presentazione, tuttavia, ha riguardato un aspetto diverso: \"La gestione dell'innovazione come cambiamento culturale\" \u00e8 stato il tema del dottor Harald Brodbeck (Fernfachhochschule Schweiz FFHS) e di Sabrina Ernst (Neosight AG). Hanno sottolineato che la cultura non pu\u00f2 essere semplicemente impartita a un'azienda attraverso il lavoro di progetto. Soprattutto se si vuole far emergere una cultura dell'innovazione. Idealmente, tuttavia, la cultura consente l'innovazione e l'innovazione, a sua volta, modella la cultura. Questo ciclo deve essere attivato in modo diverso. I relatori lo hanno dimostrato con quattro leve: strategia di innovazione (\u00e8 necessaria la chiarezza degli obiettivi), strutture di innovazione, processi di innovazione e strumenti di innovazione. Quest'ultima richiede anche l'esistenza di una cultura dell'errore, cosa che, secondo l'esperienza di entrambi i relatori, molte aziende ancora combattono.<\/p>\n

\"\"
Il dottor Harald Brodbeck mostra le diverse culture dell'innovazione. (Immagine: Thomas Berner)<\/figcaption><\/figure>\n

Thomas Matter, SVP Consigliere Nazionale e socio fondatore di Helvetic Bank, ha poi riflettuto sul tema \"cultura aziendale contro cultura delle PMI\". Ha sottolineato che l'economia, creando posti di lavoro e garantendo cos\u00ec il sostentamento di molte persone, sta dando un enorme contributo culturale. Ha tracciato una netta linea di demarcazione tra gli imprenditori che si assumono la propria responsabilit\u00e0 sociale e creano posti di lavoro e i manager che \"si arricchiscono di denaro che non gli appartiene\". E non ha nascosto la sua opinione sul rapporto del nostro Paese con l'UE e sulla libera circolazione delle persone, anche se non \u00e8 riuscito a conquistare l'intera platea.<\/p>\n

Un altro tema del KMU Swiss Podium 2020: l'intelligenza artificiale.<\/h2>\n

Nessun evento \u00e8 completo senza il tema dell'\"intelligenza artificiale\": questo non \u00e8 stato diverso al PMI Swiss Podium 2020. Nino Weingart di BSI Business Systems Integration AG ha spiegato come e dove le PMI possono utilizzare l'intelligenza artificiale. Devono essere soddisfatti quattro prerequisiti: in primo luogo, deve esistere un business case adeguato, che l'azienda deve conoscere perfettamente. \"Non fate mai un progetto di IA se potete farlo senza\", \u00e8 stato il consiglio dell'esperto. In secondo luogo, si tratta di dati e della loro disponibilit\u00e0 e qualit\u00e0, in terzo luogo, del team giusto e, in quarto luogo, del budget. Tuttavia, sono poche le PMI che dispongono delle relative risorse, per cui l'\"AI come servizio\" \u00e8 un buon approccio.<\/p>\n

\"\"
Il relatore Michael Sokoll (a sinistra) a colloquio con Nino Weingart sul tema dell'intelligenza artificiale. (Immagine: Thomas Berner)<\/figcaption><\/figure>\n

Molte PMI sono attive a livello internazionale e quindi hanno successo. Simone Wyss Fedele, CEO di Switzerland Global Enterprise (S-GE), ha dimostrato che la strada per il successo all'estero pu\u00f2 anche essere accidentata. Ha sottolineato che le differenze culturali tra i Paesi sono spesso sottovalutate, soprattutto all'inizio. Utilizzando esempi dagli Stati Uniti, dalla Cina, dalla Corea del Sud e dal Medio Oriente, ha mostrato a cosa prestare attenzione se si vuole fare affari con successo in questi Paesi.<\/p>\n

E infine un ospite d'eccezione<\/h2>\n

L'ultima parte del pomeriggio \u00e8 stata introdotta da Urs Hoffmann, membro del governo cantonale di Argovia, con il suo intervento su \"Donne e uomini innovativi in Argovia\". In seguito, la tavola rotonda condotta dal moderatore Michael Sokoll con lui e la vera e propria \"star guest\", l'attrice, presentatrice (\"RTL Samstagnacht\") e regista Esther Schweins, ha costituito il momento finale. Il duo \"inmot!on\" ha anche fornito un intrattenimento spettacolare tra i singoli blocchi di carte con i loro intermezzi di spettacolo con yo-yo, bastoni luminosi e altri \"giocattoli\".<\/p>\n

www.kmuswiss.ch<\/em><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Es war sowohl Veranstalter Armin Baumann von KMU SWISS AG wie auch vielen G\u00e4sten anzumerken: Man genoss es, sich wieder einmal von Angesicht zu Angesicht zu treffen und Gespr\u00e4che zu f\u00fchren abseits von Homeoffice und Videokonferenzen. Die Organisatoren unternahmen alles, um die Hygienevorschriften, Abstandsregeln und das Contact Tracing zu gew\u00e4hrleisten, die damit verbundenen \u00abAbstriche\u00bb an […]<\/p>\n","protected":false},"author":4,"featured_media":7072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"KMU Swiss Podium 2020","_yoast_wpseo_metadesc":"Ein weiterer Wirtschaftsanlass unter \u00abCorona-Bedingungen\u00bb fand am 3. 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