{"id":7143,"date":"2020-09-22T10:19:29","date_gmt":"2020-09-22T08:19:29","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=7143"},"modified":"2020-09-22T10:19:29","modified_gmt":"2020-09-22T08:19:29","slug":"der-schweizer-franchise-verband-wird-zu-swiss-distribution","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2020-09-22\/der-schweizer-franchise-verband-wird-zu-swiss-distribution\/","title":{"rendered":"L'Associazione svizzera di franchising diventa distribuzione svizzera"},"content":{"rendered":"<figure id=\"attachment_7144\" aria-describedby=\"caption-attachment-7144\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7144\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/09\/Der-Schweizer-Franchise-Verband-wird-zu-swiss-distribution_Organisator.jpg\" alt=\"\" width=\"680\" height=\"423\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/09\/Der-Schweizer-Franchise-Verband-wird-zu-swiss-distribution_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/09\/Der-Schweizer-Franchise-Verband-wird-zu-swiss-distribution_Organisator-16x10.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/09\/Der-Schweizer-Franchise-Verband-wird-zu-swiss-distribution_Organisator-281x175.jpg 281w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/09\/Der-Schweizer-Franchise-Verband-wird-zu-swiss-distribution_Organisator-563x350.jpg 563w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2020\/09\/Der-Schweizer-Franchise-Verband-wird-zu-swiss-distribution_Organisator-300x187.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-7144\" class=\"wp-caption-text\">L'Associazione svizzera di franchising diventa la distribuzione svizzera. Rainer J\u00f6hl, CEO di RE\/MAX, diventa presidente. (Immagine: zVg \/ distribuzione svizzera)<\/figcaption><\/figure>\n<p>Gli ultimi anni hanno dimostrato che le aziende non si impegnano sempre di pi\u00f9 in una sola strategia di distribuzione, ma usano anche altre forme di distribuzione integrata oltre al franchising per crescere in modo sostenibile. Le ragioni per scegliere l'uno o l'altro sistema di distribuzione possono essere complesse: o il fornitore del sistema vuole concedere al partner della distribuzione pi\u00f9 diritti e libert\u00e0, oppure no.<\/p>\n<p>L'apertura del contenuto dell'associazione al di l\u00e0 del franchising si \u00e8 rivelata ovvia, poich\u00e9 i modelli di distribuzione integrata hanno aree tematiche simili. Con il nuovo nome swiss distribution, l'Associazione Franchising vuole iniziare qui e promuovere la discussione sui sistemi di distribuzione integrati.<\/p>\n<h2>Pianificare correttamente<\/h2>\n<p>La scelta della giusta strategia di vendita \u00e8 lungimirante per ogni azienda che vuole posizionare il suo marchio con successo e conquistare il proprio mercato in modo mirato. Nel fare ci\u00f2, \u00e8 consigliabile preparare la strategia di distribuzione con attenzione e fare i contorni senza preconcetti. Ci\u00f2 che \u00e8 decisivo \u00e8 ci\u00f2 che l'attivit\u00e0 commerciale prevede e non quale sistema suoni meglio. swiss distribution deve essere un punto di contatto per imprenditori, responsabili delle vendite e altre persone e istituzioni interessate e ispirarle. swiss distribution vuole anche contribuire alla formazione dei futuri responsabili delle vendite e collabora in modo mirato con i relativi istituti di formazione.<\/p>\n<h2>Promozione delle PMI<\/h2>\n<p>Iniziare la propria attivit\u00e0 con un marchio noto ha il suo fascino. Swiss Distribution vuole dimostrare che si pu\u00f2 guadagnare anche come distributore di un marchio noto senza dover pensare da soli al concetto e al posizionamento del marchio. swiss distribution mira a rafforzare l'imprenditorialit\u00e0. Rainer J\u00f6hl, il nuovo presidente della distribuzione svizzera e CEO di RE\/MAX Svizzera, dice: \"L'associazione sostiene le PMI nell'ottimizzazione della loro organizzazione di vendita.<\/p>\n<h2>Cosa fa la nuova associazione di franchising?<\/h2>\n<p>swiss distribution promuove la discussione tra i membri su tutte le questioni relative alla distribuzione integrata e, insieme agli istituti di formazione, si impegna nell'istruzione e nella formazione di esperti di distribuzione. Temi come la sostenibilit\u00e0 nella gestione aziendale sono anche nell'agenda della distribuzione svizzera.<\/p>\n<p>Oltre alla squadra collaudata con McDonald's Suisse rappresentata da Thomas Mosimann e RE\/MAX Svizzera rappresentata da Rainer J\u00f6hl, l'associazione si arricchisce di una forte presenza con Coca-Cola HBC Schweiz AG rappresentata da Martin Kathriner, L\u00e4derach (Schweiz) AG rappresentata da Marco Heyn e Valora Schweiz AG rappresentata da Pierre-Andr\u00e9 Konzelmann. Rainer J\u00f6hl, CEO di RE\/MAX Svizzera, assumer\u00e0 la presidenza. Il comitato esecutivo \u00e8 guidato dal Dr. Christoph Wildhaber e ora da Melanie K\u00e4ser insieme a Barbara Kehl.<\/p>\n<p><em>Informazioni: <a href=\"http:\/\/www.swissdistribution.org\">www.swissdistribution.org<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Die letzten Jahre haben aufgezeigt, dass sich Firmen vermehrt nicht mehr nur auf eine Vertriebsstrategie alleine festlegen, sondern sich durchaus neben Franchising auch anderer Formen des integrierten Vertriebs bedienen, um nachhaltig zu wachsen.\u00a0Die Gr\u00fcnde f\u00fcr das eine oder andere Vertriebssystem k\u00f6nnen vielschichtig sein: Entweder will man als Systemgeber dem Vertriebspartner mehr Rechte und Freiheiten einr\u00e4umen, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Franchise Verband","_yoast_wpseo_metadesc":"Der Schweizer Franchise Verband positioniert sich neu als swiss distribution \u2013 licensing franchising agency und will Vertriebsthemen vertiefen.","articlekey":"","footnotes":""},"categories":[29],"tags":[222,339,492,503],"class_list":["post-7143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-franchising","tag-marketing","tag-unternehmen","tag-verbaende"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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