{"id":733,"date":"2016-09-23T16:33:47","date_gmt":"2016-09-23T14:33:47","guid":{"rendered":"http:\/\/dev.organisator.ch\/?p=733"},"modified":"2016-09-23T16:33:47","modified_gmt":"2016-09-23T14:33:47","slug":"kmu-digitale-champions","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/management\/2016-09-23\/kmu-digitale-champions\/","title":{"rendered":"PMI - campioni digitali?"},"content":{"rendered":"
\"\"
Concentrarsi sui processi interni: Ma la digitalizzazione potrebbe offrire alle PMI molto di pi\u00f9. (Immagine: Fotolia.com)<\/figcaption><\/figure>\n

Il grado di digitalizzazione delle PMI svizzere varia. Pi\u00f9 grande \u00e8 l'azienda e pi\u00f9 giovane \u00e8 il management, pi\u00f9 l'azienda \u00e8 adatta al campo digitale. Anche l'industria \u00e8 un fattore decisivo: Le aziende che provengono da aree di attivit\u00e0 come le telecomunicazioni e i media sono - non a caso - leader nella digitalizzazione. L'80% degli intervistati si aspetta che il mercato cambi radicalmente attraverso la digitalizzazione nei prossimi cinque anni. Questo \u00e8 il risultato di un sondaggio su 300 PMI svizzere.<\/p>\n

Digitale, ma non ovunque<\/strong><\/p>\n

Le aziende intervistate si concentrano sulla digitalizzazione dei processi interni cos\u00ec come dei siti web o delle soluzioni di e-commerce. Il cliente e la sua esperienza sono ancora raramente al centro: solo il 42% integra i clienti nei loro processi aziendali. Le aziende che hanno optato per la trasformazione digitale ora credono che l'impegno finanziario sia stato ripagato.<\/p>\n

Fare della digitalizzazione una priorit\u00e0 assoluta<\/strong><\/p>\n

\"Le storie di successo delle aziende nazionali dimostrano che la digitalizzazione cambia fondamentalmente un'azienda. Pertanto, l'argomento dovrebbe essere sull'agenda degli amministratori delegati, dei CEO e dei membri del consiglio di amministrazione\", sottolinea Patrick Warnking, Country Director di Google Svizzera. \"Il personale \u00e8 uno dei pi\u00f9 importanti fattori di successo della digitalizzazione. Ha bisogno di persone che traducano ci\u00f2 che \u00e8 stato pianificato nella loro vita quotidiana\", aggiunge Holger Greif, Digital Transformation Leader di PwC Svizzera.<\/p>\n

Tabella di marcia per i campioni<\/strong><\/p>\n

Come risultato dello studio, Norbert K\u00fchnis, Head of Family Businesses and SMEs, PwC Switzerland, raccomanda di mostrare coraggio e di osservare attentamente il proprio mercato: \"Spesso ci vuole una decisione coraggiosa per fare un grande passo. Consiglio quindi alle PMI svizzere di osservare il mercato e di vedere le opportunit\u00e0 digitali come opportunit\u00e0. Un campione usa la digitalizzazione per espandere la relazione con i clienti e per affrontare con coraggio le esigenze dei clienti\".<\/p>\n

Potete scaricare l'attuale studio delle PMI a questo link http:\/\/www.pwc.ch\/de\/dienstleistungen\/consulting\/digital\/digitalisierung-wo-stehen-schweizer-kmu.html<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Der Digitalisierungsgrad von Schweizer KMU variiert. Je gr\u00f6sser das Unternehmen und je j\u00fcnger die Gesch\u00e4ftsleitung, desto fitter ist das Unternehmen im digitalen Bereich. Auch die Branche entscheidet mit: Unternehmen, die aus T\u00e4tigkeitsgebieten wie Telekommunikation und Medien kommen, sind \u2013 nicht \u00fcberraschend \u2013 f\u00fchrend in der Digitalisierung. 80 Prozent der Befragten erwarten, dass sich der Markt […]<\/p>\n","protected":false},"author":1,"featured_media":734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"digitale Champions","_yoast_wpseo_metadesc":"Digitale \u201eChampions\u201c erkl\u00e4ren die Transformation zur Chefsache. 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