{"id":7360,"date":"2020-11-24T15:32:26","date_gmt":"2020-11-24T14:32:26","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=7360"},"modified":"2020-11-24T15:32:26","modified_gmt":"2020-11-24T14:32:26","slug":"reputation-experience-management-glueckliche-kunden-in-7-schritten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2020-11-24\/reputation-experience-management-glueckliche-kunden-in-7-schritten\/","title":{"rendered":"Reputation Experience Management: clienti felici in 7 passi"},"content":{"rendered":"
\"\"
I marchi forti generano passione: grazie al Reputation Experience Management, i clienti felici ne attirano di nuovi. (Immagine: Ian Schneider \/ Unsplash.com)<\/figcaption><\/figure>\n

Reputation Experience Management (RXM) - una combinazione di esperienza del cliente e gestione della reputazione online - mira a unire queste due aree, per concentrarsi e soddisfare i clienti e quindi apparire meglio come azienda. L'elemento centrale \u00e8 la raccolta di feedback da varie fonti, la loro valutazione e la loro trasformazione in intuizioni utilizzabili. Di conseguenza, \u00e8 possibile migliorare le proprie prestazioni, ottimizzare l'esperienza del cliente e di conseguenza migliorare la reputazione del proprio marchio. La seguente lista di controllo vi aiuter\u00e0 ad ancorare gradualmente e durevolmente un RXM professionale nella vostra azienda.<\/p>\n

1. portare i dipartimenti e le persone interessate intorno al tavolo<\/h2>\n

Il Reputation Experience Management richiede l'impegno congiunto non solo dei dipartimenti di marketing e CX, ma di quasi tutti i dipartimenti aziendali - dal servizio clienti operativo al team di conformit\u00e0 e al management. Convincere tutti i dipartimenti interessati dei benefici e chiarire in anticipo chi decider\u00e0 l'introduzione di RXM e chi sar\u00e0 responsabile del programma nell'azienda.<\/p>\n

2. controllare lo status quo della vostra reputazione online<\/strong><\/h2>\n

Per prima cosa, valutate come sta andando la vostra attuale presenza online. Forse state gi\u00e0 lavorando sulla vostra immagine digitale in alcune aree. Se \u00e8 cos\u00ec, valutate l'efficacia degli strumenti che state usando e controllate se ci sono delle lacune da qualche parte. Assicuratevi che le pagine di Google My Business per tutte le vostre sedi siano sotto la vostra gestione, che siate elencati in tutti i portali di settore pertinenti e che le vostre presenze sui social media siano aggiornate<\/p>\n

3. definire gli obiettivi del vostro programma di gestione dell'esperienza reputazionale<\/strong><\/h2>\n

A seconda di come siete gi\u00e0 posizionati, \u00e8 importante formulare gli obiettivi corrispondenti in cui la gestione della vostra esperienza di reputazione dovrebbe iniziare. Considera quali obiettivi vuoi raggiungere a breve termine e quali devi affrontare a lungo termine, come una media di stelle pi\u00f9 alta su Google, un'immagine migliore rispetto al settore o pi\u00f9 fatturato.<\/p>\n

4. sviluppare un documento di scoping<\/strong><\/h2>\n

Registra tutti gli obiettivi e le responsabilit\u00e0 in un concetto e completalo con una tabella di marcia per l'introduzione. Definire pietre miliari concrete con scadenze corrispondenti. In questo modo, la direzione e i dipartimenti interessati sanno esattamente cosa deve essere realizzato in quale fase dell'introduzione.<\/p>\n

5. scegliere il supporto software appropriato<\/strong><\/h2>\n

Usate il documento di scoping per determinare quale piattaforma soddisfa meglio le vostre esigenze aziendali. Quando scegliete il software, assicuratevi che tutti i componenti di RXM si integrino perfettamente e che sia possibile un monitoraggio online affidabile e automatizzato per pi\u00f9 siti e siti web (se li avete). Allo stesso tempo, \u00e8 importante che la soluzione funzioni con dashboard intuitivi, facili da capire e chiari e che offra potenti strumenti di analisi e reporting.<\/p>\n

6. impostare i vostri strumenti in modo appropriato<\/strong><\/h2>\n

Considerate attentamente se avete bisogno di una soluzione software olistica o solo di strumenti individuali. Tenete a mente quali funzioni sono importanti per i vostri obiettivi. \u00c8 utile se lo strumento pu\u00f2 essere implementato in modo modulare, adattato ed espanso come necessario - perch\u00e9 anche se non avete bisogno di tutte le caratteristiche ora, le vostre esigenze potrebbero crescere in futuro. Pensare in anticipo oggi pu\u00f2 farvi risparmiare pi\u00f9 costi domani.<\/p>\n

7. iniziare la gestione dell'esperienza di reputazione<\/strong><\/h2>\n

Se tutti i segni puntano a \"Vai!\", inizia la tua gestione della reputazione e dell'esperienza del cliente facendosi trovare online - per esempio nelle directory aziendali, nei social media e naturalmente su Google. Genera le recensioni dei clienti e rispondi loro in modo professionale. Valutare il feedback e trarre conclusioni sulla tua azienda e sulla tua presenza digitale. Poi controllate regolarmente se i vostri processi funzionano e se le misure hanno l'effetto desiderato. Le opzioni di reporting all'interno di una piattaforma RXM sono adatte per ottenere un rapido guadagno di conoscenza.<\/p>\n

Con Reputation Experience Management fate di pi\u00f9 per il vostro marchio<\/strong><\/h2>\n

Reputation Experience Management assicura l'espressione positiva e coerente di marchi forti. La combinazione di reputazione online e gestione dell'esperienza del cliente garantisce la redditivit\u00e0 futura. Come risultato, le aziende non solo hanno un forte vantaggio competitivo rispetto ai concorrenti che non si impegnano in RXM, ma beneficiano anche di una maggiore fiducia nel loro marchio e quindi di nuove e pi\u00f9 forti relazioni con i clienti. La guida Reputation Experience Management di Reputation.com vi fornisce ulteriori informazioni - compresi numerosi esempi e 5 must per un RXM efficace. Scarica ora gratuitamente: https:\/\/bit.ly\/33btdzn<\/a>!<\/u><\/p>\n

Autore:
\n<\/strong><\/em>Marina Hedvizak \u00e8 Marketing Manager DACH presso Reputazione.com<\/a>. Ha una rilevante esperienza di marketing sia sul lato dell'agenzia che in aziende di vari settori, tra cui quello automobilistico e dell'energia. Come tuttofare del marketing, ha familiarit\u00e0 con le PR e la gestione degli eventi, cos\u00ec come il marketing online e classico.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Reputation Experience Management (RXM) \u2013 eine Kombination aus Customer-Experience- und Online-Reputation-Management \u2013 hat das Ziel, diese beiden Bereiche zu vereinen, die Kunden in den Mittelpunkt und zufrieden zu stellen und somit besser als Unternehmen dazustehen. Zentral dabei ist es, Feedback aus verschiedenen Quellen zu sammeln, auszuwerten und in umsetzbare Erkenntnisse zu verwandeln. Daraufhin lassen sich […]<\/p>\n","protected":false},"author":4,"featured_media":7361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Reputation Experience Management","_yoast_wpseo_metadesc":"Um die Online-Reputation und die Customer Experience zu verbessern, brauchen Unternehmen einen Ansatz, der beides vereint: Reputation Experience Management.","articlekey":"","footnotes":""},"categories":[29],"tags":[115,163,339,368,414],"class_list":["post-7360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-checklisten","tag-e-commerce","tag-marketing","tag-online-marketing","tag-reputation"],"acf":[],"yoast_head":"\nReputation Experience Management: Gl\u00fcckliche Kunden in 7 Schritten - Organisator<\/title>\n<meta name=\"description\" content=\"Um die Online-Reputation und die Customer Experience zu verbessern, brauchen 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