{"id":7923,"date":"2021-04-14T16:46:07","date_gmt":"2021-04-14T14:46:07","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=7923"},"modified":"2021-04-14T16:46:07","modified_gmt":"2021-04-14T14:46:07","slug":"social-media-marketing-sei-consigli-degli-esperti","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2021-04-14\/social-media-marketing-sechs-expertentipps\/","title":{"rendered":"Social media marketing: sei consigli degli esperti"},"content":{"rendered":"<figure id=\"attachment_7924\" aria-describedby=\"caption-attachment-7924\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7924\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/04\/Social-Media-Marketing-Sechs-Expertentipps_Organisator.jpg\" alt=\"\" width=\"680\" height=\"471\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/04\/Social-Media-Marketing-Sechs-Expertentipps_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/04\/Social-Media-Marketing-Sechs-Expertentipps_Organisator-16x12.jpg 16w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/04\/Social-Media-Marketing-Sechs-Expertentipps_Organisator-253x175.jpg 253w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/04\/Social-Media-Marketing-Sechs-Expertentipps_Organisator-505x350.jpg 505w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/04\/Social-Media-Marketing-Sechs-Expertentipps_Organisator-300x208.jpg 300w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-7924\" class=\"wp-caption-text\">Il social media marketing ha varie sfaccettature che devono essere considerate. (Immagine: AdobeStock)<\/figcaption><\/figure>\n<p>Non \u00e8 pi\u00f9 possibile immaginare strategie di comunicazione senza i social media. Usati correttamente, i social network possono offrire un vero valore aggiunto, come attrarre nuovi gruppi target e aumentare le vendite. Gli esperti di SEO-K\u00fcche, l'agenzia di marketing online leader in Germania, presentano le cose da fare e da non fare per un social media marketing di successo.<\/p>\n<h2>Creare contenuti unici e appetibili<\/h2>\n<p>Un contenuto unico su misura per il gruppo target \u00e8 la base del social media marketing di successo. I contenuti di successo comunicano a livello degli occhi e riflettono i valori dell'azienda. Questo include storie raccontate a livello personale e approfondimenti \"dietro le quinte\". \"Snackable\" significa veloce e facile da comunicare - il contenuto dovrebbe essere progettato in modo tale che i follower possano consumarlo mentre vanno al lavoro in treno o durante la loro pausa pranzo. Brevi video, infografiche accattivanti e immagini e citazioni emotive o umoristiche sono le pi\u00f9 adatte per questo. L'intrattenimento spesso viene prima del trasferimento della conoscenza. Ciononostante, si dovrebbe anche generare un contenuto informativo. Un buon mix forma la base di un seguito fedele. La creazione di contenuti unici include anche l'uso di elementi di branding come colori, caratteri e loghi, nonch\u00e9 un linguaggio visivo distintivo con valore di riconoscimento.<\/p>\n<h2>Social media marketing significa: trattamento differenziato dei vari canali<\/h2>\n<p>Usare contenuti identici su tutti i canali di social media permette di risparmiare tempo, ma d\u00e0 rapidamente ai follower l'impressione di spam. Questo pu\u00f2 portare gli utenti a non seguire l'account. Per offrire agli utenti un incentivo a seguire l'azienda su diversi canali, si dovrebbero condividere contenuti individuali che corrispondono al mezzo. La differenziazione inizia, per esempio, con l'indirizzo. Mentre Facebook e Instagram hanno spesso una cultura del \"tu\", un approccio \"tu\" pu\u00f2 essere pi\u00f9 appropriato su LinkedIn.<\/p>\n<h2>Stabilire una frequenza di pubblicazione sostenibile<\/h2>\n<p>Trovare e mantenere una frequenza di pubblicazione sostenibile \u00e8 uno degli aspetti pi\u00f9 importanti del social media marketing di successo. Mentre la regola d'oro standard \u00e8 che almeno un post al giorno \u00e8 necessario per avere successo nel lungo periodo, \u00e8 molto pi\u00f9 importante stabilire una frequenza che pu\u00f2 essere mantenuta in modo affidabile nel lungo periodo. Questo pu\u00f2 essere anche solo due post a settimana. Il prerequisito, tuttavia, \u00e8 quello di attenersi a questo programma su base settimanale. Facebook stesso offre i propri strumenti con funzioni estese con Facebook Analytics e il Facebook Business Manager. Strumenti di social media di terze parti come Hootsuite e Buffer aiutano anche a togliere molto del lavoro. Grazie a questi strumenti, i post possono essere pre-pianificati e pubblicati automaticamente al momento desiderato. Inoltre, gli strumenti forniscono importanti approfondimenti per vedere a che ora i post dovrebbero essere pubblicati per raggiungere soprattutto molti utenti.<\/p>\n<h2>Coinvolgere attivamente la comunit\u00e0<\/h2>\n<p>Affinch\u00e9 gli utenti interagiscano con il contenuto di un profilo, devono essere attivamente incoraggiati a farlo. Il modo pi\u00f9 semplice per scoprire ci\u00f2 che i seguaci vogliono vedere \u00e8 chiedere loro. Per i post del feed, la descrizione dell'immagine fornisce un modo per porre domande a cui gli utenti possono rispondere nei commenti. Le storie offrono anche diversi modi di interagire con gli utenti. Questi vanno dagli adesivi con domande individuali ai sondaggi e ai quiz.<\/p>\n<h2>Risposta rapida e interazione<\/h2>\n<p>I social media prosperano sulla velocit\u00e0. Reazioni tempestive - a commenti e messaggi sia positivi che negativi - creano un'impressione competente. Coloro che si prendono il tempo di interagire con i follower sono ricompensati con punti di simpatia. Uno studio di Hootsuite conferma: la met\u00e0 dei clienti si aspetta una risposta entro un'ora al massimo - anche nei fine settimana. Nel caso delle denunce, \u00e8 addirittura 83 % degli intervistati. Nel caso di aspre critiche o di tempeste di merda, la chiave \u00e8 mantenere la calma. Molte aziende e individui hanno dimostrato che un vero valore aggiunto pu\u00f2 essere generato anche da una critica massiccia. Una reazione rapida e una comunicazione a livello degli occhi giocano qui un ruolo importante.<\/p>\n<p><em>Fonte: <a href=\"http:\/\/www.seo-kueche.de\">Cucina SEO<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Die sozialen Medien sind aus den Kommunikationsstrategien nicht mehr wegzudenken. Richtig eingesetzt k\u00f6nnen die sozialen Netzwerke einen echten Mehrwert, wie die Gewinnung neuer Zielgruppen und Umsatzsteigerungen, bieten. Die Experten der in Deutschland f\u00fchrenden Online-Marketing-Agentur SEO-K\u00fcche stellen die Do\u2019s and Dont\u2019s f\u00fcr ein erfolgreiches Social-Media-Marketing vor. Einzigartigen und \u201esnackable\u201c Content kreieren Einzigartige, auf die Zielgruppe abgestimmte [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Social-Media-Marketing","_yoast_wpseo_metadesc":"Social-Media-Marketing geh\u00f6rt heute zum Standard in Kommunikationsstrategien. Doch auch hier gilt es ein paar Prinzipien zu beachten. Sechs Expertentipps.","articlekey":"","footnotes":""},"categories":[29],"tags":[115,153,156,339,438],"class_list":["post-7923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-checklisten","tag-digital-marketing","tag-digitalisierung","tag-marketing","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social-Media-Marketing: Sechs Expertentipps - Organisator<\/title>\n<meta name=\"description\" content=\"Social-Media-Marketing geh\u00f6rt heute zum Standard in Kommunikationsstrategien. Doch auch hier gilt es ein paar Prinzipien zu beachten. 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