{"id":8006,"date":"2021-05-07T08:17:28","date_gmt":"2021-05-07T06:17:28","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8006"},"modified":"2021-05-07T08:17:28","modified_gmt":"2021-05-07T06:17:28","slug":"mit-chamaeleon-strategie-gegen-die-corona-krise","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/marketing\/2021-05-07\/mit-chamaeleon-strategie-gegen-die-corona-krise\/","title":{"rendered":"Con una strategia camaleontica contro la crisi di Corona"},"content":{"rendered":"
\"\"
Essere sempre in grado di adattarsi alle nuove situazioni: Questa \u00e8 la strategia del camaleonte. (Immagine: zVg \/ Ansatz Werbung)<\/figcaption><\/figure>\n

Dalla sua fondazione, la Ansatz Werbung GmbH assiste le PMI nelle questioni legate alla pubblicit\u00e0. Allora come oggi, l'azienda offre misure pubblicitarie efficaci, dal marketing mirato e la consulenza alla consegna del cartello stradale. L'amministratore delegato \u00e8 Hans J\u00fcrg Domenig. Ha costruito pi\u00f9 di 300 franchising in Germania, Austria e Svizzera. Questo \u00e8 probabilmente il motivo per cui Wikipedia lo descrive come il \"pioniere del franchising in Svizzera\". Oggi impiega 10 persone nella sua azienda.<\/p>\n

Sul mercato da 30 anni<\/h2>\n

Questa attivit\u00e0 esiste ormai da pi\u00f9 di 30 anni. Adattandosi costantemente allo spirito dei tempi e alla situazione politica, Ansatz Werbung \u00e8 in attivo anche nell'anno di crisi 2020. All'inizio Hans J\u00fcrg Domenig vendeva solo concetti pubblicitari per le PMI, cosa che prima era riservata alle medie e grandi imprese. Presto ha ampliato la sua gamma per includere la tecnologia pubblicitaria, perch\u00e9 la richiesta di questa era particolarmente alta tra le PMI. Questo a sua volta ha dato origine al sistema del franchising, che si \u00e8 sviluppato dalla Svizzera attraverso la Germania fino all'Austria.<\/p>\n

Anche nella crisi innescata da Corona, il team di approccio ha rapidamente aperto un nuovo campo di attivit\u00e0: la stampa di maschere. Attraverso questa nuova linea di business, l'azienda \u00e8 stata in grado di generare 50% del suo fatturato. Ma anche questa domanda \u00e8 gi\u00e0 diminuita di nuovo.<\/p>\n

Adattarsi ancora e ancora: La strategia del camaleonte<\/h2>\n

Ecco perch\u00e9 il prossimo progetto dell'azienda si chiama \"furniture wrapping\". Con la pandemia di Corona che ha gi\u00e0 tenuto la gente a casa per pi\u00f9 di un anno, il desiderio di un nuovo ambiente sta crescendo. Tuttavia, l'idea di sostenibilit\u00e0 rende impossibile un arredamento completamente nuovo. Questo perch\u00e9 le manifestazioni sul clima sono ancora impresse nella testa della gente e la questione ambientale e la crisi climatica sono ancora presenti nei media. Quindi i mobili devono continuare ad essere usati, ma sono ancora noiosi. Quindi cosa fare?<\/p>\n

\"\"
Anche i mobili che sono diventati noiosi possono essere trasformati ancora e ancora: La laminazione di mobili \u00e8 il nuovo progetto di Ansatz Werbung. (Immagine: zVg \/ Ansatz Werbung)<\/figcaption><\/figure>\n

\u00c8 stato in questo contesto che il team di Hans J\u00fcrg Domenig ha avuto l'idea della laminazione dei mobili. Se i mobili esistenti vengono ricoperti di nuovo con la pellicola, si pu\u00f2 dare loro una seconda vita. La pellicola \u00e8 durevole, non si stacca e non sbiadisce come la vernice, ma pu\u00f2 anche essere cambiata in qualsiasi momento; una soluzione ottimale. Ancora una volta, uno ha riconosciuto rapidamente e in modo flessibile una tendenza e sta formando un nuovo ramo di attivit\u00e0. Per adattarsi ancora e ancora: Questa \u00e8 la strategia camaleontica dell'approccio pubblicitario.<\/p>\n

Ulteriori informazioni: www.ansatz.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Die Ansatz Werbung GmbH steht seit ihrer Gr\u00fcndung KMU\u2019s in werbetechnischen Fragen zur Seite. Damals wie heute bietet das Unternehmen wirkungsvolle Werbemassnahmen, von zielgerichtetem Marketing \u00fcber Beratung bis zur Lieferung des Strassenstellers. Gesch\u00e4ftsf\u00fchrer ist Hans J\u00fcrg Domenig. Er hat \u00fcber 300 Franchisebetriebe in Deutschland, \u00d6sterreich und der Schweiz aufgebaut. Deshalb wohl wird er denn auch […]<\/p>\n","protected":false},"author":4,"featured_media":8007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Cham\u00e4leon-Strategie","_yoast_wpseo_metadesc":"Schnell und flexibel sich anpassen \u2013 das ist die Cham\u00e4leon-Strategie. 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