{"id":8085,"date":"2021-05-31T12:11:35","date_gmt":"2021-05-31T10:11:35","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=8085"},"modified":"2021-05-31T12:11:35","modified_gmt":"2021-05-31T10:11:35","slug":"produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/it\/allgemein\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/","title":{"rendered":"Contraffazione di prodotti in agricoltura: la start-up svizzera aiuta ad evitare perdite per miliardi"},"content":{"rendered":"
\"\"
Pesticidi contraffatti: In agricoltura, questo \u00e8 un problema che costa miliardi. Una start-up svizzera ha sviluppato una soluzione basata sulla blockchain per risolvere questo problema. (Immagine: zVg)<\/figcaption><\/figure>\n

Authena, una start-up svizzera con sede a Zugo, combatte la contraffazione, le importazioni parallele e la deviazione di prodotti farmaceutici in tutto il mondo. Oggi \u00e8 un fornitore leader a livello mondiale di soluzioni tecnologiche basate su blockchain per la tracciabilit\u00e0 delle catene di fornitura e la creazione di una comunicazione interattiva end-to-end tra produttori e utenti finali. Vengono utilizzati i cosiddetti trasmettitori NFC, che fungono da sigillo elettronico. Ci\u00f2 consente ai produttori di garantire l'autenticit\u00e0 dei loro prodotti e di rilevare in tempo reale le interazioni non autorizzate con le loro merci.<\/p>\n

Prodotti contraffatti: Un problema non solo per i beni di consumo<\/h2>\n

La contraffazione dei prodotti non \u00e8 un problema solo per i marchi noti di beni di consumo, soprattutto nel segmento di prezzo elevato. Probabilmente \u00e8 meno noto che anche l'agricoltura \u00e8 interessata da prodotti contraffatti: \"In tutto il mondo, un prodotto su sei utilizzato nelle aziende agricole \u00e8 contraffatto. In termini economici, le perdite finanziarie ammontano a 10 miliardi di dollari\", afferma Matteo Panzavolta, fondatore e CEO di Authena. Panzavolta spiega come funziona la soluzione di Authena: \"Authena crea una copia digitale individuale per ogni prodotto, che viene memorizzata nella blockchain e quindi non pu\u00f2 essere modificata. La comunicazione end-to-end offre inoltre ai produttori l'opportunit\u00e0 di utilizzare il proprio prodotto come mezzo di comunicazione e di mettere a disposizione degli utenti finali informazioni tramite testi, immagini, suoni o video. La nostra soluzione previene le frodi a tutti i livelli e contribuisce in modo significativo a un design moderno dell'interazione con i clienti\".<\/p>\n

Ora Lonza Specialty Ingredients (LSI) ha avviato una partnership strategica con Authena nel settore dei prodotti fitosanitari. Per Andrew Thompson, responsabile globale della protezione delle colture, LSI sottolinea che Authena ha \"quella che considero la migliore soluzione anticontraffazione al mondo\".<\/p>\n

La cooperazione inizia in Brasile <\/strong><\/h2>\n

Come primo passo, Lonza Specialty Ingredients e Authena stanno concentrando la loro collaborazione sul Brasile, dove circa un prodotto agricolo su quattro \u00e8 contraffatto. Per questo mercato specifico, Andrew Thompson vede opportunit\u00e0 in vari settori che saranno applicate anche in altre regioni del mondo: \"In una prima sperimentazione, stiamo dotando i nostri prodotti di tag NFC interattivi. Questi permettono ai nostri clienti di verificare la provenienza del prodotto, le modalit\u00e0 di utilizzo, se \u00e8 stato aperto o manomesso, a che punto della catena del valore si trova e quando scade. Allo stesso tempo, i dati generati ci forniscono un elenco dettagliato dell'inventario completo e la certezza che i prodotti non si trovino sugli scaffali oltre la data di scadenza. Da un lato, questo ci d\u00e0 sicurezza nella pianificazione e, allo stesso tempo, l'opportunit\u00e0 di comunicare direttamente con i nostri clienti finali e fornire loro consulenza. Inoltre, la tecnologia di Authena ci d\u00e0 l'opportunit\u00e0 di far pagare i prodotti solo quando i nostri clienti li utilizzano effettivamente. Questo ci permette di ridurre e ottimizzare il capitale circolante per i nostri clienti\", afferma Andrew Thompson.<\/p>\n

Introduzione in Svizzera e America Latina <\/strong><\/h2>\n

Matteo Panzavolta sottolinea: \"La somma dei nostri diversi livelli di servizio pu\u00f2 essere riassunta come un quadro olistico, in cui le soluzioni specifiche per ogni caso e molto individuali possono essere raggruppate per le diverse esigenze dei clienti. Il nostro obiettivo \u00e8 rivoluzionare il modo in cui i produttori proteggono i loro prodotti, la loro reputazione e, soprattutto, i loro clienti. Ecco perch\u00e9 siamo orgogliosi di lavorare con Lonza Specialty Ingredients\".<\/p>\n

I partner intendono espandere ulteriormente la loro collaborazione e sviluppare la tecnologia in modo che i singoli impianti possano essere collegati digitalmente direttamente a Lonza Specialty Ingredients. L'automazione dei processi migliorer\u00e0 ulteriormente la velocit\u00e0 di risposta e l'affidabilit\u00e0, aumentando al contempo l'efficienza dei costi. Dopo la sperimentazione in Brasile, Authena svilupper\u00e0 applicazioni personalizzate per Lonza Specialty Ingredients in tutta l'America Latina, in Svizzera e in altri Paesi.<\/p>\n

Fonte: Authena AG<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Das Schweizer Startup-Unternehmen Authena mit Sitz in Zug k\u00e4mpft weltweit gegen Produktf\u00e4lschungen, Parallelimporte und die Umleitung von z.B. pharmazeutischen Produkten. Es ist inzwischen ein weltweit f\u00fchrender Anbieter von\u00a0blockchain-basierter Technologie-L\u00f6sungen zur Nachverfolgung von Lieferketten und zur Erstellung interaktiver end-to-end-Kommunikation zwischen Hersteller und Endnutzer. Genutzt werden sog.\u00a0NFC-Transmitter, die als elektronisches Siegel fungieren. Damit k\u00f6nnen Hersteller die Authentizit\u00e4t […]<\/p>\n","protected":false},"author":4,"featured_media":8086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Produktf\u00e4lschungen","_yoast_wpseo_metadesc":"Weltweit k\u00e4mpft die Landwirtschaft mit den Folgen von Produktf\u00e4lschungen und mangelnder Transparenz. Ein Schweizer Startup hat eine L\u00f6sung entwickelt.","articlekey":"","footnotes":""},"categories":[1],"tags":[85,393,451,492],"class_list":["post-8085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-blockchain","tag-produkte","tag-startups","tag-unternehmen"],"acf":[],"yoast_head":"\nProduktf\u00e4lschungen in der Landwirtschaft: Schweizer Startup hilft Milliarden-Verluste zu vermeiden - Organisator<\/title>\n<meta name=\"description\" content=\"Weltweit k\u00e4mpft die Landwirtschaft mit den Folgen von Produktf\u00e4lschungen und mangelnder Transparenz. Ein Schweizer Startup hat eine L\u00f6sung entwickelt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/it\/generale\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktf\u00e4lschungen in der Landwirtschaft: Schweizer Startup hilft Milliarden-Verluste zu vermeiden\" \/>\n<meta property=\"og:description\" content=\"Weltweit k\u00e4mpft die Landwirtschaft mit den Folgen von Produktf\u00e4lschungen und mangelnder Transparenz. Ein Schweizer Startup hat eine L\u00f6sung entwickelt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/it\/generale\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-31T10:11:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#Produktf\u00e4lschungen in der #Landwirtschaft: Schweizer Startup hilft #Milliarden-Verluste zu vermeiden\" \/>\n<meta name=\"twitter:description\" content=\"Weltweit k\u00e4mpft die #Landwirtschaft mit den Folgen von #Produktf\u00e4lschungen und mangelnder Transparenz. Ein Schweizer Startup hat eine L\u00f6sung entwickelt.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Produktf\u00e4lschungen in der Landwirtschaft: Schweizer Startup hilft Milliarden-Verluste zu vermeiden\",\"datePublished\":\"2021-05-31T10:11:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/\"},\"wordCount\":662,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg\",\"keywords\":[\"Blockchain\",\"Produkte\",\"Startups\",\"Unternehmen\"],\"articleSection\":[\"Allgemein\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/\",\"name\":\"Produktf\u00e4lschungen in der Landwirtschaft: Schweizer Startup hilft Milliarden-Verluste zu vermeiden - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg\",\"datePublished\":\"2021-05-31T10:11:35+00:00\",\"description\":\"Weltweit k\u00e4mpft die Landwirtschaft mit den Folgen von Produktf\u00e4lschungen und mangelnder Transparenz. Ein Schweizer Startup hat eine L\u00f6sung entwickelt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg\",\"width\":680,\"height\":626,\"caption\":\"Produktf\u00e4lschungen bei Pflanzenschutzmitteln: In der Landwirtschaft ein Problem, das Milliarden kostet. (Bild: zVg)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/en\\\/general\\\/2021-05-31\\\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Produktf\u00e4lschungen in der Landwirtschaft: Schweizer Startup hilft Milliarden-Verluste zu vermeiden\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\",\"name\":\"thomas.berner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g\",\"caption\":\"thomas.berner\"},\"url\":\"https:\\\/\\\/www.organisator.ch\\\/it\\\/author\\\/thomas-berner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Contraffazione di prodotti in agricoltura: una start-up svizzera aiuta a evitare perdite miliardarie - Organizzatore","description":"In tutto il mondo, l'agricoltura sta lottando contro le conseguenze della contraffazione dei prodotti e della mancanza di trasparenza. Una start-up svizzera ha sviluppato una soluzione.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/it\/generale\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/","og_locale":"it_IT","og_type":"article","og_title":"Produktf\u00e4lschungen in der Landwirtschaft: Schweizer Startup hilft Milliarden-Verluste zu vermeiden","og_description":"Weltweit k\u00e4mpft die Landwirtschaft mit den Folgen von Produktf\u00e4lschungen und mangelnder Transparenz. Ein Schweizer Startup hat eine L\u00f6sung entwickelt.","og_url":"https:\/\/www.organisator.ch\/it\/generale\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2021-05-31T10:11:35+00:00","og_image":[{"width":680,"height":626,"url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg","type":"image\/jpeg"}],"author":"thomas.berner","twitter_card":"summary_large_image","twitter_title":"#Produktf\u00e4lschungen in der #Landwirtschaft: Schweizer Startup hilft #Milliarden-Verluste zu vermeiden","twitter_description":"Weltweit k\u00e4mpft die #Landwirtschaft mit den Folgen von #Produktf\u00e4lschungen und mangelnder Transparenz. Ein Schweizer Startup hat eine L\u00f6sung entwickelt.","twitter_image":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/"},"author":{"name":"thomas.berner","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e"},"headline":"Produktf\u00e4lschungen in der Landwirtschaft: Schweizer Startup hilft Milliarden-Verluste zu vermeiden","datePublished":"2021-05-31T10:11:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/"},"wordCount":662,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg","keywords":["Blockchain","Produkte","Startups","Unternehmen"],"articleSection":["Allgemein"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/","url":"https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/","name":"Contraffazione di prodotti in agricoltura: una start-up svizzera aiuta a evitare perdite miliardarie - Organizzatore","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg","datePublished":"2021-05-31T10:11:35+00:00","description":"In tutto il mondo, l'agricoltura sta lottando contro le conseguenze della contraffazione dei prodotti e della mancanza di trasparenza. Una start-up svizzera ha sviluppato una soluzione.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2021\/05\/Produktfaelschungen-in-der-Landwirtschaft-Schweizer-Startup-hilft-Milliarden-Verluste-zu-vermeiden_Organisator.jpg","width":680,"height":626,"caption":"Produktf\u00e4lschungen bei Pflanzenschutzmitteln: In der Landwirtschaft ein Problem, das Milliarden kostet. (Bild: zVg)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/en\/general\/2021-05-31\/produktfaelschungen-in-der-landwirtschaft-schweizer-startup-hilft-milliarden-verluste-zu-vermeiden\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Produktf\u00e4lschungen in der Landwirtschaft: Schweizer Startup hilft Milliarden-Verluste zu vermeiden"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organizzatore","description":"Competente. Pratico. In 10 numeri all'anno, ORGANISATOR presenta i temi essenziali per i manager delle PMI.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organizzatore","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/6f650f90b2842cd4c0cc334b4e36f67e","name":"Tommaso.berner","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ac5001d2a36cb6c6cd3e50789007ffca834b477b74a2144564522e944eabff61?s=96&d=mm&r=g","caption":"thomas.berner"},"url":"https:\/\/www.organisator.ch\/it\/author\/thomas-berner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/8085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/comments?post=8085"}],"version-history":[{"count":0,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/posts\/8085\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media\/8086"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/media?parent=8085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/categories?post=8085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/it\/wp-json\/wp\/v2\/tags?post=8085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}